Dance with elephants to create IoT infrastructure service providers in the logistics field.
Recently, the Internet of Things technology service provider G7 announced the first eight industry solutions, and will explore the future world with the concept of “industry Internet of Things”. These industry solutions include express express, coal, cement, logistics park, chemical, bulk, food and beverage, automobile manufacturing, etc., mainly through the Internet of Things technology to solve the efficiency, cost and safety of the eight industries in the logistics and transportation links.
Smart Logistics Campus Solution Example
This means that G7 with annual revenues of more than 30 billion yuan and 1,700 people is based on IoT technology and experience accumulated in the logistics industry for nearly 10 years, driving technology and business from 1 to 100. Expansion. G7 founder and CEO 翟学魂, said The current G7 car network system has about 1.3 million transport vehicles, the new industry solution will be in 2-3 years, this number will be Doubled.
Based on this background, the following questions were discussed together with the soul of the school: What is the basis for the G7 to propose the Industrial Internet of Things? Is it just a shout for the G7 IoT gene? How does Big Mac gain more than double the growth in its innovative business? To realize your ambitions, what challenges will the G7 face?
: Will the Industrial Internet of Things and the Industrial Internet be two networks?
School of Soul:I don’t think there will be two nets in most industries.
The vast majority of so-called “industry” places have specific production resources and tools, and based on these assets, they form specific business processes and industrial chains. In the face of these industries, the core assessment is Return on investment.
If you don’t do the Internet of Things, it means you can’t digitize and network specific production resources and tools, and you won’t be able to effectively increase your return on investment. We also clearly see the trend of hardware and software integration in the industry’s solutions. SoIn these industries, the Industrial Internet of Things and the Industrial Internet are definitely the same thing.
: Why do you want to emphasize the Internet of Things?
翟学魂:The Internet of Things has a huge advantage over traditional enterprise informationization. The Internet of Things is inherently standardized.It’s the job object is the device facility, it is a hardware for the customer, even if the final decision is different, but the system is already There is enough first-hand data for analysis and calculation. The software first needs to solve the problem of communication with people, and it depends on people to enter data in a specific form, which is very dependent on the degree of cooperation between the individual and the system. Objectively, the Internet of Things has accelerated the industry that was not previously informatized.
The reason why G7 can achieve a little result is that we have adopted a low-cost, but not much, change the original technology base and management behavior, and industrialized assets to obtain new data. And transforming into new means of production, which in turn promotes effective integration between other elements.
In the first phase of the G7 Industrial Internet of Things, we have networked the transportation production resources and key nodes of the transportation chain, such as cars, goods, people, stations, weight, volume and temperature. The industry solution released this time means that we are entering the second phase – effectively integrating different scenarios and different elements to re-create new productivity.
As a concrete example, G7 is driving a “business-as-a-service” strategy, which is an important part of our industry solutions.
We and the autonomous driving company won the technology, the new Austrian gas, together to pack energy and equipment into leasing services, regardless of the gas price fluctuations due to the season, the driver can use the gas at 95% of the previous one kilometer , thereby increasing the total demand for gas-type vehicles and gas in the market.
This integration is not possible without the Internet of Things, so we say The value created in the second phase may be ten times higher than the first phase, but the first phase is inevitable. The premise of less, this is the industrial IoT path we see.
: What is the expansion logic and boundary of the G7 Industrial Internet of Things?
School of Soul:Our core is to see if our two capabilities can create value in the industry, namely Internet of Things productivity and friends.
We prefer traditional industries with physical assets as important production factors. These industries have the scene of the Internet of Things, which can create new productivity through the networking of production factors, and labor-oriented production factors like education and medical care. The industry is not suitable for us.
G7 purchases the chip down, and finally provides intelligent IoT equipment + information service + financial services (settlement and insurance). In this process, we need partners like chip manufacturers, we also need to win partners, new Olympics, insurance companies and other partners, our ecological partners, customers together constitute our circle of friends . In addition, G7 does not have its own trading platform genes. Our friends circle also has e-commerce platforms such as coal trading. The strategic cooperation between these platforms is a very important one. Form of cooperation.
: Why did you choose the transportation links of these eight industries? How can the future be further extended to other industries?
School of Soul: We see the biggest gaps in these industries, and they all come to major changes. These major changes include both economic cost pressures, survival pressures, and social development pressures such as overload and environmental pollution.
Why do we choose the transportation link? This is related to our past accumulation in the logistics industry, but it is also related to the characteristics of the transportation sector. The environment within the factory is relatively controllable, and companies can solve these problems by finding an automated service provider and an automation equipment company. However, the transportation chain is an open environment, and the uncontrollability is too high. It is necessary to find an Internet of Things-based service provider to comprehensively improve transportation by controlling data such as cargo volume, transportation route, speed, mileage, gas and fuel consumption during transportation. The efficiency of the chain reduces the average cost of transportation and improves the safety of the cargo/driver.
In the transportation, such as coal, chemical, cement, and steel, the digitization and efficiency of transportation are very low, and the demand for transportation is relatively consistent. This is our particularly suitable customer.
: What are the core issues of the new industry solutions? How to solve?
School of Soul: The pain points and problems to be solved in the industry are very clear – efficiency, cost, safety, a 2B company wants to Knowing this is tantamount to not getting started, but the core difficulty is how you can solve these problems systematically.
For the case of a network of Xinjiang gas stations, from the results, we have solved a certain XinjiangThe problem of networking with gas stations is that the owner of the team in Guangzhou can also know where to refuel, and can make online payment without the driver, improving management efficiency and refueling efficiency.
But behind, G7 needs to overcome many difficulties. Because the industrial Internet of Things field does not have the rich ecology of the consumer Internet and the perfect interconnection, infrastructure services are almost blank.
In this case, the first difficulty is that the network signal is poor, 2G is good; the second is to solve the trust problem in the payment process of the two parties; the third hardware device is broken and needs to be replaced. Not easy, this requires you to have a strong service network, which is why the G7 has not only 1,700 employees, but also a number of peripheral partners. In addition, the industrial people’s requirements for production reliability far exceed the consumers. If the gas station and the team have to add so many gas every day, the three-day accounts are wrong, and the production chain has problems.
From the bottom layer, you need your hardware capabilities and algorithm capabilities. For example, you need to know where the country is suitable for refueling through algorithms. At the same time, we have also modified the refueling guns at the refueling station, and our The payment platform is connected.
In general, we have turned the Internet of Things into an infrastructure service, which requires us to have the corresponding capabilities in hardware, software, algorithms, and service networks to become a cement, A service provider that can reliably solve customer pain points in various fields, roads and various scenarios such as chemical industry, fertilizer and coal.
There are very few companies like us, and we have implemented large-scale commercial operations!
: What is the design strategy for the new industry solution? Will the product structure of hardware equipment + information service + financial services in the logistics field be used?
School of Soul: We design industry solutions, and the basic services of the Internet of Things mentioned above are prerequisites. Secondly, when we face an industry, there are usually two considerations:
First, we first do the Internet of Things in daily operations. If we don’t change equipment, how to improve the production efficiency of the chain, all the production factors are online, such as orders, waybills, and refueling. Digitized, if the efficiency of the vehicle queuing settlement is too low during the operation, we will provide settlement services.
The second is to enter the industry through daily operations, and found that this requires so much equipment, can you create an equipment that makes it accept all the links in the chain. For example, the light carbon car we launched in the coal industry is a major opportunity that we have spent half a year discovering. First, the driver can get one ton more to make more money, and then we can detect the weight of loading and unloading in real time, can control the goods, The coal mine and the people who buy the coal know that there is no problem in the middle; finally, after the goods are loaded, the assets of the car can be financialized and have many benefits.
For us, we are all facing the same pain point, but the way we find problems at different times is different.
: How will G7 specifically promote these new businesses?
School of Soul: We have two main models, one is the model of industry leaders, such as Huaneng, Jingdong, SF. You do something with the industry leaders, they will work with us to create standards, like Jingdong, SF, there are thousands of small and medium-sized logistics companies working in their logistics system, their Speed, standards, and connected platforms are basically G7, Four or five years ago we created more efficient standards with these big companies.
Another way is that we have a very local service network. We will set up our small team in the logistics park and logistics base area, covering hundreds of very dense logistics distribution centers in China, which makes we have a fairly short chain of service capabilities, and we are It is very important to get a customer.
: What are the challenges that G7 will bring to the growth of more than double the innovation business?
School of Soul: First of all, the level of industry understanding, after entering the new industry, G7 must have a particularly quick response and agile iteration to an industry, but IoT equipment The update rhythm is relatively slow, and it can’t be changed like APP. The production relationship between industries cannot be changed at will. This requires the power of G7 partners to help us quickly understand the industry and customize the right solution.
But our partners are often elephant-level. We have established a joint venture company with at least 10 times our partners – such as Chinalco, which has one-third of the world’s metal minerals. How to share it with it? Dancing, finding the right place, continually strengthening yourself, and making a greater contribution to the surrounding environment is a long-lasting proposition.
At the organizational management level, we are also faced with various internal struggles and struggles. On the one hand, we have a considerable scale, and the growth of basic business is relatively stable. However, the industrial Internet of Things business has just begun, and it is about to enter the stage of explosive growth. This set of contradictions will inevitably bring a natural tension to this organization. This is the future of G7. The problem that continues to be faced in the year.
: What adjustments did G7 make to the organizational structure?
School of Soul: G7 has a partner system in the overall decision-making mechanism. We open a high-level management meeting every month to discuss not KPIs, but customer insights. We also have long-term development of IOT. The committee ensures that we are not a bloated and mediocre company in the decision-making mechanism. In addition, in order to adapt to the innovative business, we have set up different operating units such as the coal team, which is a team integrating product development and sales to quickly respond to the needs of the industry and customers.
: Some people say that after Wuxi’s overloaded bridge collapse, the biggest beneficiary is the company that makes IoT equipment, such as G7. What do you think of this view?
School of Soul: This is a painful thing in the short term, but in the long run, we must create a higher and equal industrial environment. Because everyone is equal before the data, it will no longer cause inequality due to the relationship between the family and the company. The long-term result is that the good products are expelled from the inferior products, so that law-abiding people can better create their own value.
After about 20 years, data accounting and AI application factors will adjust the production relationship brought to most industries, and will enter a relatively stable industrial chain structure. The important variable, about 20 years of automatic driving has become popular, this round is basically over. The last 3-5 years is an important period for companies to establish their own genes and capabilities, and will form a basic model in about a decade.
For the industry, the front is the era of mechatronics. Boeing and Volvo are all very good players in mechatronics. The next phase will be the era of integration of electromechanical, data, network and various services. In this process, the boundaries of the industry, the relationship between the owner and operator of the asset, the level of intelligence of the equipment, and the connection between the production factors Relationships will undergo radical changes, and the efficiency of the times will also undergo fundamental changes.