Olaa is mainly for Southeast Asian markets
文|高小倩
I missed the last wave of social outflows, and once again attacked the overseas market.
According to many people familiar with the matter, Momo has already launched a stranger dating application called Olaa overseas.
Although Olaa’s development body is shown as the Olaa Team, people familiar with the matter told Ola from the international project team of Momo. In the third quarter of this year, Momo established the project team, which is currently about a dozen people.
It is understood that Olaa is mainly for the Southeast Asian market. Currently, Olaa only logs into the Google Play app store. According to App Annie, Olaa has been launched in four countries and regions including Indonesia, the Philippines, Macau and Luxembourg. Another person familiar with the matter told Olaa that it is expected to go online at the App Store app store by the end of November.
To verify the above information, we did not receive a reply as of the date of publication.
In the development of Momo for more than 8 years, going out to sea is something that has been tried, but progress has not been so smooth. At the moment, going to the sea has become one of the important strategies for many content companies to find new growth. For Mo Mo, the independent social application of strangers was launched overseas for five years. It also shows that overseas is an important battlefield that cannot be lost.
Two trips to the sea
In the second year of its establishment, in 2012, Momo launched the English version of Momo in the United States. At that time, in the rush of tools to go out to sea, the English version of Mo Mo was not ideal, and the plan was subsequently suspended.
On December 12, 2014, Momo went to the US to go public. At this high-light moment, Tang Yan, chairman and CEO of Momo, said that the company has set up a branch office in San Francisco, and hopes to enter the social platform of Momo. American market. At the same time, he also said that this new product will not only copy the Chinese version of Mo Mo, but also