According to Roland Berger’s data, in 2020, the size of the political business vehicle market is expected to reach more than 17 billion.
This year, many OEMs have announced their intention to transform from “automakers” to “mobile travel service providers”, and FAW is no exception.
On September 17, “Qiao Miao Travel APP” was launched. This is the Zhixiang travel platform independently developed by Hongqi Zhixing Technology (Beijing) Co., Ltd. and possessing all intellectual property rights. Targeting services for high-end political business users, the goal is to solve the customized travel services of government and enterprise users. And management needs.
Qiao Miao Travel said that in the initial stage of the platform, FAW Group supported them in terms of capacity supply, product technology innovation, channel cooperation resources and mining of upstream and downstream users. For example, some of its platform drivers and vehicles come from FAW’s own institutions, some from franchisees, and some from traditional 4S stores. The main operating models are Red Flag H7, H5, E-HS3, and other brands of FAW Group.
At present, Qimiao Travel has obtained the “Network Appointment Taxi Online Capability Recognition” in Beijing, and obtained the “Network Appointment Taxi Business License” in Beijing, Tianjin, Changchun, Qingdao, Zhongshan, Quanzhou, Jilin and other cities. . The platform will be operated first in Changchun and will be launched in key domestic cities. Currently, it has established cooperation with more than 300 enterprise users.
Jingmiao Travel Club will provide business users with pick-up and drop-off, travel, official vehicles, conference vehicles, hotel services, overtime commuting, etc. Span> provides instant car, reservation car, pick-up and drop-off, half-day rental/day rent, long-term charter and other services, and plans to increase the airport CIP channel, airport VIP room and other “trip +” services.
On the flagship travel app, employees can submit the car demand and complete the whole process of ordering, calling, and payment. Cooperative enterprises can comprehensively manage and operate the scenes, time, departments and expenses of employees’ vehicles through the visual background management system of Qiqiao. The system also provides “smart cost control” bills, which can generate multi-dimensional vehicle analysis reports to provide a basis for the company’s budget decisions.
Talking about why To B, not To C’s travel platform, the person in charge of Qi Miao travel told that with the bus reform and the new policy tightening, the B-side business travel has greater growth opportunities and sufficient demand. Stable, pick-up and other travel marketsThere is still a lot of room for growth. According to Roland Berger’s data, in 2020, the size of the political business vehicle market is expected to reach more than 17 billion. At the same time, they are currently serving the government