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▲ WeChat’s first mini-game “jump”
Since then, WeChat games have been constantly improving the rules and abilities, and a large number of high-quality works have emerged, but it is also inevitable that there are discordant factors. At 100 days on the line, there have been many small games that have flowed over 10 million in a single day, but their popularity may not be due to the gameplay, the design itself, but because they are facing the past like white paper, have not played New users of the game; at the same time using growth techniques such as social fission, using viruses to spread traffic at low cost.
Obviously, WeChat games provide fertile ground, giving game practitioners efficient development tools, low-cost promotion of customer acquisition, transaction conversion, but if you only rely on these advantages to focus on social fission, not high Quality games are unsustainable and extremely unhealthy for the entire ecology.
▲ WeChat opens when the game is online.
Fortunately, WeChat games have not let go of this situation. In addition to updating the “induction sharing” specification, the new game “cultural interaction” category was added and promoted, and 2018, 2019 two-time Chinese college WeChat small program (including small games) application development competition was held. Classes encourage innovative events. Including this small game creative contest, its essence is to encourage practitioners to use content and emotions to attract users, and use IP to bring more rich gameplay to small games and create more possibilities.
From the “creative game” we can further speculate on the official attitude.
WeChat games first designed a scientific score sheet from the aspects of gameplay and art design, and gave it to the “Tasting Group” composed of game practitioners for multi-dimensional evaluation, and provided feedback to the creators, and then introduced After the senior players formed the public jury to participate in the selection, after deep training, only 42 WeChat games stood out from more than 2000 candidates, and were crowned with real products, which were first-time users, divided into incentives, original protection and so on. Blessing.