Author | Huang Qingqing
Title Map | Vision China
US users have noticed that their Instagram account has recently “changed.”
America’s local time on November 11th, Instagram CEO Adam Mosseri fulfilled the promise made last June and announced that Instagram will be hidden next week.
After Canada, Ireland, Italy, Japan, Brazil, Australia, and New Zealand, the United States became the eighth country to launch testing.
This change to Instagram does not directly remove the likes feature, but instead hides the number of likes for each image. After that, you can see the person who likes the photo, only the publisher himself.
“We don’t want Instagram to be the way it is now, it should be a place where people are willing to spend more energy with the people they care about and the things they care about.” Adam Moselli also said that the hidden praise is In order to eliminate the tension when users share, try to change the idea that users only use the photos to measure their self-worth.
Kim Kardashian has 151 million fans on Instagram, and she said on Instagram’s improvement: “The new initiative is really beneficial.”
Australian singer Troye Sivan said he is happy to see that young people will not build their self-worth and the value of their loved content on the screen.
But in the eyes of opponents, this is undoubtedly a selfish act of Instagram.
Nicki Minaj vowed not to use this platform anymore because hidden praises deprived independent artists of the power of their work to be welcomed by fans.
Australian Chef & Singer Adam Liaw also said: “Hidden points are a huge mistake, and it is very likely to cause Instagram to die.
He believes that this move is a measure of Instagram’s weakening of KOL’s influence. After all, the brand will change from KOL marketing to paid advertising marketing in the Instagram platform.
(Data Source: eMarketer)
In this regard, sociologist Simone Carlow believes that “even if hidden praise can improve the loss of Internet users in the short term, people will not give up the beautification and modification of photos, a false ‘perfect society’ still Will continue to exist.”
False “perfect society”
When Twitter founder Jack Dorsey first designed the interface, he specifically emphasized the praise function for the purpose of public dialogue service. It was born to promote positive interaction between users and let more people like it. Easily express your position on the content and gain a sense of participation.
But the number of users has soared, and the original intention of praising good photos on Instagram has gradually been distorted. The combination of luxury goods, drying cars, and celebrity photos has become a popular show. Instagram began to appear in a large number of bright red nets in the photos, and the term “ins wind” was also created.
The reason is that users who post content on Instagram will be directly linked to traffic, and users can gain some recognition or increase their influence by counting the number.
André Mondoux, a Canadian sociologist and professor at the University of Quebec in Montreal, said: “On digital media platforms, people always want to get comments from others and are therefore satisfied.”
Do you know what Ins is the most photographed?
An egg, this egg has only 25 million likes in 10 days, and there are more than 50 million likes. This not only reflects the insults of the ins and the masses of the masses, but also the irony of the traffic network and the boring silhouette of the people.
It must be said that the praise changed the way the Instagram platform interacts.
In 2017, the Royal Institute of Public Health listed Instagram as the social platform that made British mental health the worst in terms of self-recognition, anxiety, and harassment.
In 2018, the Pew Research Center said in a report that 87% of American teenagers use Instagram, 37% feel “post is not praised” pressure, and another 43% admit, “because no People liked and canceled this post within a few hours.”
The
report also shows that 62% of Instagram users are “false” users. They only read the news posted by others, but they dare not share their own life. They spend a lot of time and energy every day, but they don’t get the effective social interaction directly proportional to their pay, and even immersed themselves in the social platform to brush up the content.
In this regard, the person in charge of Instagram made it clear that he didn’t want to make a compliment as a social competition. Compared to how much he likes, users should spend more time communicating with people they care about.
social bitter “data theory” for a long time
New York Magazine has an article analysis, Instagram rating is one of the important factors to determine whether content can be recommended, can directly affect the income of KOL, so many KOL will encourage fans to brush their own data.
Tech.com/article/content/201911/21/191653008902.jpeg?imageView2/2/w/1000/format/jpeg/interlace/1/q/85″ data-w=”800″ data-h=”428″ label =”Photo Remarks”>
Report URL: http://t.cn/AijjQXAS
” There is no doubt that praise is a false social currency. This hidden data on Instagram can force these KOLs to think about what the data actually means and what it really is.” A US media commented.
As for whether Instagram can solve the problem highlighted by the current platform by hiding the number of praises, it may take longer to verify.
changes in social media
Does Instagram hidden likes a turning point in social networking?
The Verge has conducted user research on the test areas that are hidden in Instagram. Finally, I found that most people can clearly feel the change of mind when using Instagram after hiding the number of praises. “Compared with the past, I only care about the change of numbers. Now the product experience is more enjoyable, and ordinary users have the courage to share photos.”
And among the many social media platforms, not only Instagram is thinking about how to reform.
Not long ago, Facebook also implemented a policy of hiding the number of Australian users after Instagram. The person in charge said: “The visibility of the number of cancellations is to allow users to pay more attention to service quality and quality of interaction. It is not bound by the number of praises, thus improving the user experience.
At the recent TED conference, Twitter CEO Jack Dorsey said: “If you rebuild Twitter, he will never spend a lot of effort on developing the praise function, and even delete this feature because it does not give the Internet. What positive and healthy contribution is brought.”
The domestic Iqiyi, Youku and other broadcast platforms have also issued announcements in advance, saying that the front-end playback data is closed. They hope that this will break the “Prisoner’s Dilemma” comparison brought by the flow-only theory and free the fan base from this “vicious contest.”
Instagram CEO Adam Mosely has always believed that KOL on the platform will be more willing to post distinctive content after hiding the praises, no longer seeking to identify and change what they really want to share.
The traffic bubble on Instagram is being squeezed out a little bit, and I believe that more good content will slowly emerge.
ps: Do you support social software to hide this praise?
References:
[1]. A Day Magazine, Instagram is quietly removing this feature
[2]. American Chinese, Instagram will make you “addictive” will be canceled
[3]. After the new list, Instagram hidden points, what happened to foreign social media?
[4]. ABC, Instagram hides Australia and New Zealand and other 6 countries like the number of praises of the end of the era?