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HP released on Monday Three computers, but each product is surrounded by a word, that is “light.”

In fact, HP’s launch of thin and light notebooks is not a day or two. After all, ENVY and Spectre are two medium and high-end series. It is already HP’s signature in the thin and light market. People familiar with mobile PCs are basically familiar with the series of these two resident e-commerce platform sales charts.

So in my opinion, HP’s event is more like a launch of the “One Life” concept, because It is the variant of Spectre x360, the regular version of ENVY Wood, and even the thin and light version of the Elite 蜻 series, their changes, the actualIt’s all moving toward a goal – it’s a productivity tool on weekdays and a portable entertainment device on weekends.

This is the “One Life” concept introduced by HP at the event. The computer is no longer a single tool, it should also Incorporate into everyday life.

After the event on Tuesday, I was with the Vice President of China Hewlett-Packard Co., Ltd. and the Consumer Products Division of China. Manager Fan Zijun had a 30-minute conversation.

About the details of the two new computers and the interpretation of the “One Life” concept, the former said at the event that he was on a business trip. The general manager who never took the charger gave me a more detailed introduction.

First, let’s start with the direction of product trends.

Q1: Small body, large screen design, will become the main development direction of the next mobile PC ?

Fan Zijun: Generally speaking, people are more willing to use large-sized notebooks because the visual experience is better. However, because it is often necessary to go out, it is necessary to take into account the size and portability of the notebook.

For example, our generation of HP Spectre x360 variants, you can see how it differs from the original, for example, I just emphasized that the camera is on the screen. In fact, the camera of the older generation is also on the top, except that the screen at the time is still a relatively wide upper border, but the design of the left side of the border is relatively narrow.

When HP was doing research and development, I also asked our dedicated colleagues, we found the antenna to be a very Difficult to overcome, because if the frame is narrow, the position of the camera and antenna will be affected, especially the antenna willIt will affect the network signal to a large extent.

For example, some machines with narrow sides may suddenly fall off the net. You may think that it is a problem with your own network. In fact, it may be due to the problem of antenna design.

Our products from start to finish, while taking into account the signal, each year’s new products further narrow the screen, hoping to bring a better user experience.

When it comes to screen share, we speak 90% today, of course, the bigger the screen, the better, so that you can enjoy one With a small screen and a large screen, you can enjoy the high-definition view from the big screen.

But it’s not to say 1The 3-inch machine is simply tucked into the 12-inch body, which has a lot of design and doesn’t affect the user experience.

Q2: We have seen Microsoft and friends also do flip screens, full screens, folding screens, etc. Do we have any future plans for such products? How do we see the trend of folding on one screen?

Fan Zijun: I talked to the product manager two days ago. We have a product called HP Pavilion x360, which is one of us. Fold the notebook.

At the time we did some research and found that folding notebooks are very popular.Expensive, so we made a decision to let the user choose between “individual display” and “folding”, if both are selected at the same price. The data from the IDC statistics at that time gave the conclusion that the market for folding screens performed very well that year.

In other words, what we will do in the future, we don’t think about what each opponent is doing, we will focus on ourselves. Your own customers and consumers, pay attention to what they need.

For example, the HP ENVY Wood wood-grain notebook that we released today is actually a wood grain on the surface, but it actually contains A lot of crafts, such as whether it will be tilted, will not peel, etc., HP takes into account many of the things that users care about.

At the same time, we also conducted internal research while doing wood grain, and found that everyone is particularly fond of, and This wood grain is really unique. There may be some solid wood furniture in the house, whether it is a large bookcase or something, such as a chair or a stool, it will really produce solid wood furniture after a long time of use.feeling.

So I said today that with a long wood grain machine, I have my own breath in it, not that we To study what an opponent is going to do, we will focus on our own experience.

When talking about ENVY Wood, we asked Fan Zijun a few questions about the motivation and development of this product.

Q3: Will there be more customization possibilities for ENVY Wood woodgrain notebooks in the future? For example, different textures, different wood materials? Can I engrave my name in my notebook?

Fan Zijun: Regarding HP, there will be customization in the future. I personally think the answer is yes.

Because this is an increasingly personal era, including the different wood grain used in each of our new products, which means that each one is unique and customized. And after you have used it for a long time, its color will be different.

In another event, I joked with the guests that this is a notebook that can be “disc”. But in fact, the natural walnut used in this notebook is treated with special technology, which has the characteristics of stability, durability and anti-corrosion, so that this warm texture can last for a long time.

And because of this special material and process, the notebook will have a more textured color over time. A while ago, I also joked with the boss, and later sent a wood-grain notebook to everyone in the company. They can see the working hours of the computer through the gloss of the computer. For example, the brighter the notebook, the more textured it is, indicating the longer the working time.

Strictly speaking, HP is not the first manufacturer to use wood on computers. As early as 2014, the market has already Have a notebook with a wooden body.

Q4: Wood notebooks have been made by friends in 6 or 7 years ago. This market has How old? What do you think of the future of wooden notebook products, what is the significance for HP?

Because of the 6th and 7th years of doing business, but the time period can not be more users Accept, HP launched during this time period, what kind of product planning?

Fan Zijun: I think that we have to push the wood grain on a large scale, mainly depending on whether the user’s requirements are met. If it is only a short-term gimmick, it will be gone, but what we have to do today is to hope that it can meet the diverse needs of users.

Today, for example, in a general computer, 5 or 6 thousand machines are made of metal, or everyone may not have color. The same, in fact, each material is similar. If we put in a wood grain, you can really immerse your feelings, and each one is unique.

We didn’t do it here as a gimmick, including our own pricing, our chosen spokesperson. If I just blast my eye, I think this is a very easy thing.

If you think of this as a real user, because we have researched, many users especially want to be unique and different. I think the market is more mature today.

We are concentrating on this product from release to market-oriented, including how to bring benefits to users, I think we can do more Clearly, I think it should be successful.

It is worth noting that ENVY Wood’s touchpad is woody except for the hand rest position.

Q5: Wood-grained notebook is formed by touchpad, wood grain and glass touch What is the difference between the board experience and technology? Or how to achieve it?

Product Manager: First of all, the touchpad of this notebook is made of wood, which is made from a whole piece of wood.

Everyone here should have experienced the touch experience of it, in fact, there is no difference with glass, acrylic or metal. This is because HP’s process technology has made it a substantial upgrade, thus eliminating the hindrance of wood, allowing us to smoothly control the wooden trackpad.

So here I can say that our piece of wood is cut from 100% walnut.

In the process, the wood will be placed in the soaking liquid for liquid soaking after cutting and polishing. The wood is soaked for about 7 to 14 days, and then dried for 7 to 14 days before smoothing.

This soaking solution prevents cracking, swelling, moisture, etc. of the wood. In addition, walnut itself has a growth cycle of 50 to 100 years, and this growth cycle itself is a very strong material.

The other one will not be deformed after being treated by the soaking solution, and will not crack after being used for a long time. After we dry it, we also apply a layer of nano-coating, so it will be anti-fouling and anti-sweating. In this case, it will not have any scratches, such as girls’ lipstick, coffee stains and pen scratches. Can be easily wiped off.

Because of this nano-coating, plus our flat soaking solution, it will be more stable, not Will crack.

Specific to the parameters, the board is only 1 mm thick, and the touchpad will be slightly thinner, which will make Its touch is more sensitive, so the craft of this piece of wood is very complicated.

It seems to put it there, but it involves a lot of craftsmanship, so our product is basically limited. The monthly output will not be too high, and our prices will not be set high due to low production.

Q6: What does HP think about the trend of mobile phone manufacturers entering the computer industry?

Fan Zijun: This shows a problem, the computer market space is still very largeSo many people want to be able to come in.

I personally think that it is not a bad thing for more and more people to come in, because we are a computer manufacturer whose core purpose is still to satisfy The diverse needs of users.

We want to make HP progress faster, and we want to give users more choices, so I think it’s a whole A good thing.

In fact, in recent years, we have doubled our share of the home notebook market, indicating that our product strategy in China is The effect is that more and more people are choosing HP products.

From my personal point of view, because I am responsible for the entire home business, I am always emphasizing one of our colleagues in our department. The slogan of home is that everyone who wants to use our home computer in China can be proud of using HP.

Q7: This time we also joined the AI ​​assistant. Why did you do this with Tencent? What is the consideration?

Product Manager: Tencent, including many products of Ali, is currently the most used product in the Chinese market, such as WeChat QQ, nails, these communication software has been inseparable from our living environment, the entire Tencent Department of products is also more like young people.

In the rhythm of One Life, which we are talking about today, we are going to integrate more intelligent things into the computer field, let Users are more sticky to the computer.

A computer is a productivity tool after all, so how to help users more quickly and touch his life and work experience is what we have been Focus on research. Tencent’s Xiaowei, including the entire Xiaowei, is a collaboration between us and Tencent, Intel and Microsoft.

Our entire Tencent-based Microsoft-based MVA voice architecture platform is not like smart soundBox of this voice structure. The intelligent structure of the smart speaker is based on Android or other platforms. It is open and records the usage habits of some users, so this privacy cannot be guaranteed.

The current MVA voice architecture platform is authenticated by privacy, so that some voice input, smart search and usage habits of users It will not be recorded in the background, and the privacy protection for users will be very good.

So we and Tencent Xiaowei, Microsoft and Intel jointly created this intelligent voice platform, which is to let users experience a better life. .

Of course, today is only the first step of Xiaowei. In the future, Xiaowei 2 and Xiaowei 3 will provide more users. More rich scenes.

Q8: 22 hours, 24 hours battery life like HP notebooks… In what state is the data life?

Product Manager: Our product line, especially the HP Spectre x360 variant, has 22 hours of battery life, HP ENVY Wood The series is 20 hours and it is very long.

It’s test environment, first based on MobileMark2014, adjust the screen to about 70% brightness, then disconnect the network, then do Different scores obtained by ordinary Video play back.

If the normal test is 22 hours, then if you play the video with a wireless network, its battery life may be Shorten by 2 hours.

We have done a basic test. If users of the HP Spectre x360 variant use it in real-life environments, even if they do some continuous network connection, photo editing, video processing, It can also take about 17 hours to 18 hours, which is quite powerful.

Q9: After 20 years, 400 million people may be freelancers, most of whom are young people. Want to know, what kind of layout does HP have for these young people?

Fan Zijun: This is based on a report from Ali. In 20 years, China will have 400 million freelancers. We couldn’t imagine today’s life 20 years ago, and today we can hardly imagine what it will look like 20 years later.

From the home computer, we want everything we do around a core, that is, let the user buy us I am proud of something.

The second one is, what kind of products will we choose in China? Our product manager will directly lead the team to talk to the US headquarters. What products does China need? How should you help us develop? Last week, our colleagues and the US headquarters also set a tone in the meeting, that is, all things in China are special cases.

In other words, almost everything in China is green.

This shows the first American trust in us, and the second we feel a lot of pressure, so we can’t be wrong. product. This is especially challenging for these young product managers who need to understand young people better. So I sometimes talk to the product manager, don’t go into an old company and use the old ideas, and follow the new ideas.

And, for example, how do we fit the future? The colleagues mentioned just now also participated in the research and development of Xiaowei. When recruiting new employees, he asked me what kind of people I would like to recruit. I said that I should never hire anyone in the computer industry. why? Because your mind is not solidified, HP is already in shape, and you must have fresh blood and fresh thinking.

Including next year, how do we switch this product, how do we meet the needs of the next generation of products, we They are all planned.

So this is one reason why our home computers have grown pretty well in the Chinese market in recent years.