In the Chinese smartphone market in the third quarter of 2019, 5G commercialization became the biggest concern.
Text|Daily Business Highlights
New report: 5G smartphone market battle is open, the focus of competition is not 5G
In the third quarter of 2019, the Chinese smartphone market, 5G commercial has become the biggest concern. The “2019 Q3 Smartphone Market Insight Report” released by Aurora pointed out that the 5G market competition is not only the top pick of mobile phone manufacturers who have released 5G mobile phones, but also who can master larger-scale stock users.
The retention rate refers to the proportion of stock users, reflecting the brand’s user loyalty. From the distribution of domestic mainstream smartphone brand retention rates in the third quarter of 2019, Huawei’s mobile phones (including Huawei mobile phones and glory mobile phones) ranked first in terms of total retention rate. Apple, OPPO, vivo and Xiaomi ranked second to fifth. Huawei’s nearly 30% of the stock user base has laid the foundation for its 5G ecosystem.
In addition, the data shows that as of September this year, Huawei’s mobile phone retention rate has increased by 3.8% compared with January this year, the first increase; glory mobile phone, vivo (including iQOO) retention rate is divided into two , three; and Apple…
Editor’s comment: The competition in the Chinese smartphone market has never been a purely technical competition, but a competition for technology to compete for and retain users. Aurora predicts in the report, along with…
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