You will read out his words and make efforts to deal with Nokia’s business changes, but in the end did not find the answer that regret and unwilling.
We must believe that any entrepreneur who wants to start and run a business hopes that it will last forever. Even Ma Yun said that he does not want Alibaba to be a company that always exists. But his goal for Ali was to survive for 102 years, spanning three centuries!
How can we make a company truly successful? Especially when it comes to the business level, I am afraid everyone wants to know: What to do?
The theme of the 2019 China Management Global Forum last weekend may be the answer to the question:
Long-termism, value symbiosis.
In the view of Professor Chen Chunhua, Dean of BiMBA, Peking University, the company is facing rapid uncertainty in commercial competition, especially in the current rapid development of the Internet and the turbulent globalization. Strong> To make yourself invincible, you must define a basic, long-term business assumption. This assumption is the ultimate source of value and behavior of the enterprise, and it is a “prudent concept” from the subconscious level.
This is the cornerstone of long-termism.
Chen Chunhua, Dean of BiMBA, Peking University National Development Institute
Maybe Chen Chunhua’s point of view is a bit embarrassing, let’s translate it.
For example, all companies may know that “customer first” is a concept that is taken for granted in business operations. But it is precisely this kind of “subconscious level of the sake of course”, in the real business, it is very easy to be ignored by the enterprise!
A lot of times, many companies are unable to stick to their long-term goals, or to abandon its so-called long-term goals because of profitability.
Why is there a phenomenon of “big shop bullying”? Why is there environmental pollution and damage? Why do we need “sustainable development” and so on, in fact, this is the reason.
Possibly from the individual development of each of us, the Chinese are extremely prone to long-termism. This is a global leader in our savings rate, and many families want to have property that can be seen for future generations.
But the long-termism in public organizations, frankly, is still relatively lacking.
Le Guolin, a professor at Qingdao Technological University, believes that China can now truly practice long-term masters.0 million accountants smashed the abacus;
From 2001 to 2011, Kingdee strategic transformation enterprise management software ranked among the top three in China’s ERP market;
Go to the mobile Internet and cloud computing era, and vigorously develop PaaS and SaaS. Kingdee launched Kingdee Cloud, Cangwu, Xingkong, Guanyiyun, Jingdouyun, Yunzhijia and other products. Let Kingdee not only rank first in the growth enterprise application software market for 14 consecutive years, but also rank first in the enterprise SaaS ERM market share for three consecutive years. In addition, Kingdee is a Chinese company SaaS cloud service provider selected for the Gartner Global Market Guide.
These all indicate that Kingdee’s long-termism is consistent.
We look at the micro perspective of the actual business:
The reason why Kingdee was able to go online last year is Kingdee Cloud and Cangwu (Large Enterprise Cloud Service Platform), which is benefiting from its own technology and business accumulation for more than 20 years. Because in the three layers of cloud computing IaaS, PaaS and SaaS, the PaaS layer where the sky is located requires a lot of core technology support. For example, distributed computing, microservice architecture, and so on.
According to Xu Shaochun, Chairman and CEO of Kingdee Group, Kingdee conducted research before 2000, and the low code development of this domain model made Kingdee greatly improve the speed of research and development. The engineering system was quickly launched.
Xu Shaochun Chairman and CEO of Kingdee Group
In the past, it was possible for large enterprises to develop and deploy a system on the cloud, which required about half a year of research and development, and now it only takes about two weeks.
“This kind of achievement is a change brought by technology. The core technology requires long-term investment. Kingdee has accumulated more than 1,400 technical patents and is a leader in the industry. If you can’t stick to long-termism, It may be difficult for us to undertake sustained high R&D investment and pursue profit and profit.” Xu Shaochun said.
In fact, sticking to long-termism is actually: don’t forget your heart and move forward.
The point to emphasize is that in business operations, if you want to better adhere to long-termism, “value symbiosis” can not be ignored or even necessary. Because in today’s global market competition, any company and the external competitive environment are symbiotic.