From July to September 2019, the Indian online channel achieved the best quarter of smartphone shipments to date.
Editor’s note: This article is from Artesyn Technologies , Author: Deer.
In July-September 2019, the Indian online channel achieved the best quarter of smartphone shipments to date, with shipments exceeding 22.5 million units.
November 22, according to foreign media reports, market research firm Counterpoint Research released data show that India’s total shipments of smart phones in the third quarter of 2019 was 49 million, creating the highest quarterly shipment record. Among them, online channels accounted for 46% of total shipments.
In July-September 2019, the Indian online channel achieved the best quarter of smartphone shipments to date, with shipments exceeding 22.5 million units. Among them, Flipkart’s Big Billion Days and Amazon’s Great India Festival have helped boost sales. The holiday shopping season helped the two e-commerce platforms achieve the highest quarterly shipments.
Counterpoint Research data shows that in the third quarter of 2019, Indian smartphone shipments through online channels increased by 55% year-on-year due to new product launches and aggressive discount promotions such as Flipkart’s Big Billion Days and Amazon. Great India Festival and more. As a result, Flipkart and Amazon’s online market smartphone shipments have reached their highest quarterly record ever. “
Flipkart leads the Indian market with a 57% share, followed by Amazon with a 33% share. Chinese brands Realme and Xiaomi are the best-selling brands on Flipkart, while Xiaomi, Samsung and OnePlus are driving the growth of Amazon’s market.
This market research company said: “By providing a wider range of promotions than ever before, coupled with better customer service, from discounts to cashbacks to zero down payment, online channel growth and maturity help Xiaomi Brands such as Realme are leading the online market in India.”
In the smartphone brand, Xiaomi maintains a 38% market share thanks to the strong performance of its Redmi 7A, Note 7 Pro and Note 7S models. The holiday offer reduced the entry-level price of the Xiaomi Redmi series to around $70, resulting in a significant increase in Amazon’s online long-term shipments.
Realme’s online shipments hitIt has a record high of over 450% year-on-year, as it is actively focusing on market segments with prices below $200 and features a 64-megapixel camera.
Samsung also gained more online market share in India, thanks to the success of its M30 model on Amazon, as its battery life in the low-end smartphone segment is longer.
vivo became the fourth-largest player in the online market for the first time, because the recently launched U10, Z1X and Z1Pro models have increased their focus on online channels.