Near 2020, this harsh winter may not be so good for the community fresh e-commerce. And will it be better in the future?
Editor’s note: This article from the public micro-channel number “The Spirit of the Beast” (ID: lingshouke), the author Chu Do not stay incense.
“I didn’t pay the salary in October, the company is treated equally.” A radish internal employee said to “The Beast”, “The startup has risks, but it can be understood, just a bit Suddenly.”
The insider revealed that the radish was paid monthly for 20 months, and on November 20, Japan was paying for October. However, the internal staff did not receive the salary in October, but on the 20th, they received a notice to delay the payment of wages from the Radish Human Resources Management Center.
< Span> The internal staff also said that the situation is not optimistic. “The company has issued a statement to the public on today (November 22). If you make a statement, you will have an answer.”
“I am counting down and counting down.” The internal employee said.
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On November 22nd, the official WeChat public account of the radish issued a statement.
The statement stated that “the company’s daily operations have been significantly affected by the lack of financial resources. We are most sincerely sorry for this. For the past three years, we have been honoured by users, employees, partners and partners. Support and care, we have step by step to the present. We are deeply sorry for today’s situation. Finally, we solemnly promise that we will work hard to find solutions and raise funds to help the company tide over the difficulties.” /p>
The statement is actually aimed at the recent media reports that the radish has defaulted on suppliers’ payments, layoffs and wages, etc..
Recently, some media reported that due to the arrears of suppliers’ payment and employee salaries, the daily operation of the radish Nanjing market was stalled. At the same time, there are a lot of users’ messages on the veins about “the peas are not paid, and the suppliers are collecting debts”.
This is not the first time that the radish has fallen into a business storm. As early as July this year, there was media exposure, staying in the diarrhea Hefei, Nanjing and other places to close the store, 634 million A round of financing doubts. reported that the radish Nanjing, Hefei, Fuyang, Maanshan and other places to close a large number of stores. Among them, the number of Hefei customs stores is close to 80, and it is said that a local warehouse has also stopped operating.
In this regard, the radish issued a statement on August 26, saying that the recent radish “re-explosion of the store tide, large-scale closure of the store is pure fabrication.”
The founder of the radish Li Yang also told the media that in September, the radish will open 300 new stores nationwide. Among them, some stores will be opened in new cities such as Wuhan and Zhengzhou.
Unexpectedly, only three months from the last statement, the radish was once again in a business dilemma.
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At the beginning of the establishment in October 2015, the radish locked the community fresh field. At that time, Li Yang spent more than half a year to inspect the market and found that traditional fresh retail faced problems such as high prices, inconvenient shopping, incomplete categories, poor quality assurance, etc., but fresh and extremely high frequency Just needed market.
In order to solve this problem, Li Yang has devoted himself to the fresh-keeping field and is positioned to be a low-priced and good store in the second- and third-tier cities.
On June 18, 2016, the first radish shop, Xiyou Road, opened in Hefei. Dalian users can place orders through the mobile APP one day in advance, and the next day they can pick up fresh products at the door of the nearby community.
Beginning in 2018, the transformation of radish from regional fresh-keeping enterprises to national fresh-keeping enterprises, for the first time, crossed Anhui and entered Jiangsu. In August of the same year, the number of stores under the radish line exceeded 100, the monthly order exceeded 1 million, and the angel round investment of 10 million US dollars was obtained. In November, the first cross-city store in Nanjing was opened.
In less than a year, the radish has successfully entered 19 cities in Anhui, Jiangsu, Hebei, and Hubei provinces. The number of stores exceeds 1,000, and monthly orders exceed 10 million. At that time, the radish had said that in the future, it would open 10,000 stores in 50 cities across the country.
In order to quickly do large-scale, the radish adopts the “platform + partner” model, which is also understood as the mode of joining the direct investment. That is to say, the partner who has become a radish needs to pay a deposit of 150,000 yuan (the company promises to retreat), and can get the income of the store sales of 8%.
The partners only need to bear the manpower and management costs, and the radish provides partners with a full range of services such as store location selection, equipment construction, professional operation guidance, and after-sales team support counseling.Basically includes all the pre-opening shop preparations.
This has greatly accelerated the opening speed of the radish, but the problem may be that because the speed is too fast and the store’s profitability is neglected, more stores are not well managed, and then the business is in trouble.
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Of course, similar to the radish, the “to the store to pick up” business model using “online booking, take the day to order” is also a lot of Internet giants entering the “buy food” field.
These companies hope to allow consumers to pick up the goods through the “self-raising mode”, thus avoiding the problem of high distribution cost of “last mile” in the “front bin” mode.
Obviously, from the case of radish, it can be seen that even if the “last mile” distribution cost is saved, it is difficult for the company to make a profit. Because there are many channels for “buy food”, it is highly substitutable.
The competitors in the “self-raising mode” are not only the fresh e-commerce of the peers, but also the traditional vegetable market, community fresh-keeping stores and third-party home platforms of traditional supermarket companies.
Maybe, the “self-raising model” should try to make it easier for consumers to recognize goods and services even without subsidies, but it is difficult to do so.
The above-mentioned internal staff of the radish said that it is very difficult to find the radish actively seeking capital takeover. “I didn’t expect that the traffic peaks in the case of radish, a record high.”
Before the press release, the official number of the official radish statement has exceeded 40,000 readings.
At the same time, the internal staff said, “The situation is very pessimistic, the compensation is really not dare to think, the salary will be given to me.”