On November 19, 2019, Xiamen, Fujian, the opening ceremony of the 28th Golden Rooster and Hundred Flowers Film Festival.
Whether it is independent academic judgment or profound artistic value, it is gradually eroded by the erosion of commercialization and fanization, and this is the most precious quality of the Golden Rooster Award.
This year’s Golden Rooster Award is extraordinarily lively.
The first is to choose a city for a long time to settle down, and then firepower to launch a new style poster, the nomination list has finally caught up with the times, a wave of operational effects are gratifying, let the field warm up before the opening.
The point is that the topic of this Golden Rooster is basically positive compared to the often unsuccessful vomiting.
In terms of fixed cities, the Golden Bear Awards in Berlin, the Palme d’Or in Cannes, and the Golden Awards in Hollywood…large film awards are generally shared with the city, and each other achieves mutual recognition. Influence.
But the Golden Rooster and Hundred Flowers Film Festival always shoots a place for a place, just like making a promotion to a city every year. The Hundred Flowers Awards just announced that they will go to Zhengzhou Office next year, and the Golden Rooster Award will be settled in Xiamen in the next few years. In the eyes of fans, this is very beneficial to the Golden Rooster Award brand.
On November 19th, the 28th Golden Rooster and Hundred Flowers Film Festival was officially opened in Xiamen and announced: “From this year on, the Golden Rooster Award will be selected once a year.”
This seems to mean that the 12-year-old love of Golden Rooster and Hundred Flowers has finally reached the end. For the Golden Rooster Award itself and the Chinese filmmakers, it is good news.
In 1992, the Golden Rooster Award and the Hundred Flowers Awards merged into the “China Golden Rooster and Hundred Flowers Film Festival”. In 2005, the Golden Rooster Award and the Hundred Flowers Awards were created “the next year’s selection system”, and the single-year Golden Rooster was a biennial flower. Therefore, the scope of the Golden Rooster Award has been greatly delayed from the expansion of the work in the current year to the work within two years.
Two years, the really good film, the awards have been won; it is too bad, high and low, but also completed the market mission, word of mouth is basically stereotyped.
The late Golden Rooster Award cannot re-direct the film evaluation from an authoritative perspective, nor can it promote the box office of the movie from a market perspective.
This peculiar mechanism is finally over. However, the middle-aged crisis of the Golden Rooster Award is far more than one year.
Hey, this is a striking background wall than gold. /1905.com Screenshot
The mortal unfamiliar god film “Lu Yu Zhi Ma Yu”, brushed the sense of existence in this Golden Rooster Award. Previously, “China Partner” also made a big splash at the Golden Rooster Award, defeating “a hundred birds and phoenixes” with “new ideas and communication with young contemporary audiences”.
The same “master of the generation”, despite winning numerous awards elsewhere, came to the stage of the Golden Rooster Award, and only to the “Chinese partner”.
Some awards, you just can’t figure out why this is the case; some awards, you don’t even understand why A and B can appear together in the nomination.
The Golden Rooster Award, which is academic and professional, has convinced the Hundred Flowers Award in the past 30 years. It can even be said that it is more disappointing than Baihua. The positioning of Baihua is only the audience, and has never been advertised as a professional.
Guru listened to tears. / “A generation of masters”
02 The Golden Rooster Awards
“China Golden Rooster and Hundred Flowers Film Festival”, in this name, the golden chicken is located in front of Baihua. But Hundred Flowers is actually the first film award in the true sense of China.
The birth of the flower awardIn 1962, the Golden Rooster Award was not created until 1981. Each has its own specialization. The former is the “audience award”, which is determined by the preferences of the masses; the latter is the “expert award”, which is selected by the film expert judges.
The Hundred Flowers Award was interrupted after two sessions. It was not until 1980 that it was restarted. The film industry was quite alive. At the time of the fourth session, there were more than two million voters.
It’s different from today’s mobile phone, and the votes cast at that time are really real money and real feelings. The ballots are sold through the “Popular Movies” magazine. After the audience fills in the photos, they will be sent back to the editorial department to make money and contribute to the true love.
There is a lot of flowers, and even the host’s location has become a star. At that time, the industry circulated: “I don’t want to send a movie to the film bureau, and the art is good to send to the fourth floor.” Because the “Popular Movie” and several other professional film magazine offices are on the fourth floor.
However, after all, Baihua can only reflect the audience’s wishes. Some people in the film industry are not very happy. I feel that some professional projects have been out of standard. “For those highly professional awards, don’t vote for the audience.”
Therefore, the Golden Rooster Award was born as a supplement to the Hundred Flowers Award. It was selected by experts to be more academic and more valuable. That year was the Lunar Year of the Lunar New Year. It was named “Golden Chicken Award” and took the meaning of “Golden Chicken and Xiaoxiao” and “Hundred Schools of Contention”.
In the first year of Jinji, Chen Fanmei, former deputy minister of culture, put forward: “From my point of view, officials who are in the government department are not serving as judges of the ‘Golden Rooster Award’.”
This distinguishes the Golden Rooster Award from the Hundred Flowers Award (Audience Award) and the Outstanding Film Award (Government Award, the predecessor of the China Watch Award), and the Chinese Film Awards have since become a three-legged situation.
However, the Golden Rooster Award did not take long to meet the challenge. In the fifth session, “Red Girl” was the best feature film in the cold, and defeated Xie Jin’s “Garland under the Mountain”, which was criticized.
Therefore, the sixth Golden Rooster Award was clouded from the beginning of the selection, but the judges still decided to talk about the film regardless of the other, concentrate on the award.
The results of the selection came out, and the best feature film was given to Wild Mountain. After the report, the leader was not satisfied, and thought that the film “can be released but not suitable for the grand prize”, and once again mentioned that the last “garland under the mountain” should not be defeated to “red girl”.
More seriously, the leaders began to question whether it is necessary to set up three film awards? Is it the merger? Even if it is an expert award, it can’t be separated from the masses. Should the representatives of the workers and women should occupy the seats of the judges?
Golden Chicken Award only