You Aiteng cooperation brand.
Editor’s note: This article from the micro-channel public number “Web Entertainment Watch” (ID: wldygc2016), author of Lingbi.
With the advent of the mobile Internet era, video websites represented by iQiyi, Youku, and Tencent have risen rapidly. The network audio-visual platform is no longer one of the distribution channels of TV stations, and it has begun to gather forces from all parties. In addition to high-quality content, some film and television production companies that used to serve TV stations have also started long-term and in-depth cooperation with video websites.
The “Matthew effect” is intensifying, and the competition in the film and television market is becoming more and more fierce. In order to supplement the higher quality content to attract users to pay, the three major video websites are also crucial for the binding of excellent film and television production companies.
In order to understand more clearly the binding relationship between You Ai Teng and the film and television company, Web Entertainment Watch (ID: wangyuguancha) integrates multi-party information, taking platform self-made drama as an example, and analyzes one by one.
Iqiyi:Work, Linghe, Little Sugar
As can be seen from the table below, grabbing the “waist” market is an important reason why iQiyi can break through.
By entering the market with the youth drama “Best of Us” that cooperated with the little sugar people, it not only achieved the good reputation of iQiyi, but also attracted the attention of the little sugar people who were not known at the time. It was a video. A good example of a win-win situation between the website and the film and television company.
Since then, iQiyi has continued to cooperate with the small sugar people and has launched “Hello, Old Time” and “Exclusive Memory”, all of which have achieved good results. In January of this year, iQiyi and the small sugar people re-created the “Hikaru”, which was starred by Hu Xianyu and Jiang Yiyi. In September of this year, the “Great Girl” adapted from the American TV series “Gossip Girl” was started, and it is currently being hot.
Not only that, but also the deep cooperation relationship with iQiyi, there are Gongfu Film Industry and Linghe Culture. This year, the “Animal Administration” jointly produced by iQiyi and Gongfu successfully attracted female audiences with an allegorical narrative mode and a story full of fantasy and innocence. Previously, “Heshen”, which cooperated with iQiyi and Gongfu Films, also succeeded in making a word of mouth. It is said that “Heshen 2” will soon meet the audience.
The cooperation projects between Aiqiyi and Linghe are more abundant, mainly the works of Nanpai Sanshu and Tianxia Bazaar, including “Old Nine Gates”, “Golden Dragonfly”, “Mission Kunlun Market”, etc. In addition to this, there is also “The Big Master” and the “Hot Blood Boy” which is being broadcasted. The cooperation of many projects also indirectly illustrates the harmonious cooperation between Bai Yizhen and Aiqiyi. <