In the Beijing small rent 2B2C mode, the empowerment of the B-end will ultimately reflect the rental experience of the C-end users.
“Except for girlfriends, others can be rented.”
In an interview with Pear Video, young people showed their attitude towards leasing consumption.
The smoke of 11.11 gradually dissipated, and all kinds of bills came one after another. “It’s a quick time, it’s a breeze to eat and eat,” and the goods bought by “eat the soil” may be put in the corner. In the resounding “buy, buy and buy” slaps, the demand for rental consumption is quietly growing.
The data of the New Lease Economic Report released by the Shanghai Institute of Finance and Law shows that in 2017, the transaction volume of China’s leasing economy market was about 4.92 trillion yuan, surpassing 6.3 trillion yuan in 2018, and it is expected to remain in the next three years. Both are growing at a rate of more than 30%, and it is expected to exceed 10 trillion yuan by 2020.
With the continuous development of society, not only the ten trillion-yuan rental demand is being responded to by the market, but also the market environment is constantly changing. The 5G era has come at a rapid speed, which has further promoted the development of 3C digital, which means that 2020 may be an explosion of 3C digital rental. Jing Xiao Rent Insight Market, taking advantage of the situation, during the period of 11.11, high-profile launch of “0 yuan first month to rent iPhone11 activities”, mobile phones from Jingdong self-operated delivery, the first month of rent first paid back, converted, 64G iPhone11 a year to use The cost is 3,278 yuan.
Jingxiao Rent is a personal user leasing platform launched by JD.com in March this year. The credit-free service provided by Zero-Tech (formerly ZRobot), a wholly-owned subsidiary of JD.com, is one of the highlights. The establishment of Beijing Small Rent is more clearly directed to the new consumer goods leasing market. It aims to provide standardized services for leasing users by setting up platform services and gathering businesses.
The space and pain points of the leasing industry coexist
Different from traditional purchases and installment payments, the biggest feature of leasing is “use without possession”. Consumers only pay for the right to use and do not pay for the residual value, which lowers the threshold for high-priced goods. Allow users to speed up the frequency of product replacement, the most typical is the mobile phone. According to statistics, the US mobile phone rental income in the US market has accounted for 10% of total revenue. In addition, leasing also offers a new consumer choice for low-frequency products, such as short-term rental of high-end purifiers for the removal of formaldehyde after renovation.
“Our group portraits have two groups, one is between 18 and 35 years old, and likes to catch up with new trends,A group of young people who love life and enjoy life; the first category is family users between 35 and 45 years old who have certain economic strength, are willing to try different products and want to avoid idle accumulation. The two types of customers each have their own preference categories and commodity. “Beijing Xiaotian said.
The rental user groups formed by these two groups of people have a huge amount of consumer power. The data shows that life-service leasing, which is dominated by personal consumer goods, has accounted for 54% of the total size of the leasing industry, while head-starting companies that focus on 3C-type product leasing have been able to achieve hundreds of thousands of mobile phone rentals. Volume.
This also shows that after sharing bicycles and sharing charging treasures, new consumer goods such as digital, mobile phones, clothing, and household equipment have been expanded to become the rental targets of the public. The boundary of the traditional rental market dominated by housing and automobiles is being once Breaking the times, the era of “everything can be rented” came.
From another perspective, the current penetration rate of new consumer goods in China is only about 3%. In the relatively mature leasing market outside the country, 10% or even 20% of the consumption of goods has been leased, indicating domestic new consumer goods. The market potential of leasing is still to be tapped.
However, with the rise of new consumer goods leasing, the pain points of the domestic leasing market have gradually emerged.
“The development of the pre-market education and the time required is the biggest problem we are facing now.” Qiao Yang, general manager of credit management of Jingdong Digital Science and Technology Division and CEO of Zero Machine Technology.
First of all, at the user level, Volkswagen’s current awareness of the new consumer goods leasing model is not high. It’s not known about “what consumer products can be rented,” “what price is rented,” and “how to dispose of it after renting”. Easy to compare with installment purchases. In fact, the rent of the rented user is not subject to the residual value of the commodity. In the case of paying only for one year of use, the amount is much lower than the expenditure of the installment, and generally, the lease is During the period, the leasing merchants will provide three options: normal return, renewal, and buyout. Consumers have more flexible disposal rights.
Furthermore, consumers’ perceptions of leasing still remain in the traditional deposit model, and many times they stop spending due to deposit issues. The credit exemption can solve the existing pain points, not only can lower the rental threshold, but also eliminate the financial risk of the deposit from the source. At the same time, credit imprisonment also puts higher demands on the merchants’ ability to finance, control, and supply chain. If a certain link is capable, it will be difficult to become bigger and stronger, and because of this, new The consumer goods leasing industry is dominated by small and medium-sized merchants, and there are few unicorn enterprises.
Secondly, at the industry level, it is difficult to form a unified standard for leasing services because of the lack of large-scale merchants. Whether it is the determination of the exemption amount or the delivery time of the leased goods, it depends on individual factors such as the risk control ability and inventory status of each platform. The same user’s consumption experience in different leasing merchants is uneven, lacking the unified standardization process of the industry. And decision markThis makes the dispute more prone to disputes during the lease transaction. In the event of a dispute, merchants and consumers often talk about each other and it is difficult to obtain evidence, thus forming a realistic problem that the development of the industry cannot be circumvented.
Overall, this means that in order to incite this 10 trillion-level market, you must have the ability to educate the market with strong brand influence, the ability to empower merchants, the flow, the supply chain, and the ability to The industry’s integration capability to provide standardized services and the technical strength to resolve disputes, and the emergence of Beijing Small Rent is due to the backing of Jingdong resources, and has the above strengths.
“This event, which launched the first month of renting iphone11 during the period of 11.11, can be said to be the ‘Enlightenment Movement’ that we bring to the user with a hot new product and a new consumer goods rental.” Qiao Yang said, ” Our goal is to make the credit rental of new consumer goods universal, to be the third mode of consumption in addition to direct purchases and installment purchases.”
“Full Chain Service” in 2B2C mode
As the only to C rental platform in Jingdong Ecology, it is not difficult for Jing Xiao Rent to get traffic, but to give C-end users a good rental experience, they must face the pain point of the new consumer goods rental market, starting from the B-end. By empowering merchants and setting standards, merchants can better serve users, and then build a 2C and 2B integrated, standardized, closed-loop platform.
“Full-chain merchant service”, which is a core advantage that Jing Xiao Rent particularly emphasizes when it spreads to the outside world. The so-called “full chain service” includes financial leasing, scenario operation, risk control decision engine, blockchain deposit certificate, logistics, maintenance, supply, insurance support services, warehousing, intelligent customer service system, recycling residual value processing, etc. Service. Jingxiao Rent will provide these services to merchants according to the needs of merchants.
Among them, the scene operation service integrates various online and offline platform resources of Jingdong, such as Jingdong Mall APP, Jingdong Financial APP, operator channel, offline retail channel, cross-border cooperation channel, etc.; logistics, maintenance, supply, Warehousing, customer service and insurance support services also benefit from the resources within Jingdong Ecology; recycling residual value processing mainly cooperates with domestic electronic product recycling and recycling platform love recycling.
In addition to financial leasing, risk control decision-making engines, and blockchain deposits, it is the three services of the Beijing Small Rental Platform with more innovative advantages.
At the beginning of this year, we launched the 2B2C financial leasing SaaS service platform.Solve the difficulties of merchants in operating funds. “Joe Yang said.
At present, most of the enterprises that carry out new consumer goods leasing are small and medium-sized enterprises, and they often face operational funding problems. As a new business model, new consumer goods leasing has not been in the business scope of financial leasing companies and financial institutions in the past, and it is difficult for small and medium-sized scattered merchants to obtain credit. In order to open up the funds supply and demand sides, objectively, we need a big platform to do brand endorsement and risk control, and integrate the high-frequency, decentralized and relatively small amount of capital demand of the leased merchants.
At the operational level, the existing business processes of financial leasing companies mainly serve high-value assets such as aircraft and large-scale medical equipment. Financial institutions usually carry out a comprehensive credit package based on the credit rating of the B-end. The financial links can be handled manually. Completion, but the business needs of new consumer goods leasing merchants can reach thousands of times a day, combined with the lack of credit rating, financial institutions can only use a single credit method from the perspective of risk control, so using technology to replace manual processing of capital transactions is the only solution. .
From the perspective of long-term development of the industry, the financial leasing SaaS service platform provides a new order system and settlement system for the funder. From the technical level, the financing channel of the POP merchants on the Beijing small rent platform is opened, allowing the funders and merchants. The connection is possible, and sufficient financial support is the foundation for the new consumer goods leasing company to become bigger and stronger.
The advantage of Beijing small rent in the risk control decision-making engine is that compared with the traditional leasing method, the biggest highlight of the new leasing economy is credit exemption, relying on the zero-machine technology’s risk control technology and the ability to perform for users. Judging, Beijing Xiaoxiao has the confidence to export wind control capabilities to POP merchants.
Jing Xiao Lian clearly stated at the platform conference that if the merchants already have the risk control capability, they can deploy the risk control strategy through the interface to realize the exemption; if the merchant can not afford a risk control team, the Beijing small rent can provide the wind. Control the strategy to customize the service, and then achieve the exemption.
Another innovative service proposed by Jing Xiao Rent is the blockchain deposit, mainly to resolve the lease dispute. It is reported that the blockchain-based lease dispute default solution is also provided by Jidong Technology (formerly ZRobot), a wholly-owned subsidiary of Jingdong Digital.
“Jingdong Digital Technology in the new consumer goods leasing business process, the important data files, such as electronic agreement contracts, key order data, etc., the blockchain real-time, non-tamperable deposit, and joint authorities, such as The Ministry of Industry and Information Technology and the Internet Court have conducted multi-party consensus to enhance the effectiveness of the law. Finally, the blockchain security is carried out for the key electronic data of the lease business process, and the electronic evidence that can be trusted by all parties is recorded to solve the problem of difficulty in obtaining evidence for the lease dispute and difficult to prove. Qiao Yang introduced.
At this point, Jingxiao Rent has created an open platform for merchants to provide one-stop systems and services, and truly provides “full chain service” for merchants from all dimensions.