=”Remarks”> (just want an automatic air conditioner) Why do you want this? Sales will only say “Sorry, you have to buy a luxury version or a flagship version, these are standard.”
So what is Chase doing? We changed “C” and “B” to a location. We start from the customer’s needs and then to the final manufacture. It is driven by customers, all products can be customized by customers: we call large-scale intelligent customization. Because customization is nothing new, the luxury brands in Europe 100 years ago are custom-made, but their customization basically has to wait for half a year, the price increase of 50% is polite, doubling is very common.
But our customization can be delivered in one month and the price does not increase. We can have more than 100 options for a car, and all the places you see can be selected by the customer. I am often asked if you can make a few models for your model? Do dozens? I said that we can do hundreds of millions of cars – every car on our production line can be different.
Customization, not just for customers
Our “C2B” is the first to give customers “energy”, and the second is to empower our dealers. Because when customers choose the configuration, they often find that they are like shopping in the supermarket: basically, it is cheap to buy everything, but it is so expensive to add them together, but it is reluctant to let you give up. So we do customization, the customer price is still quite high.
In the past, our car industry experience, basically the second most expensive model is the best selling, and we can basically achieve an average price of 60% distribution, so our dealers this year is still relatively ” Warm.
In addition, we will also empower our suppliers. With a wide range of options, the high value-added optional models sell well. SAIC has a zebra smart car machine