article from the public No.: young road (ID: maluqingnian) author: road map from the title: Oriental IC
In China, when talking about Pang Zhonghua, I am afraid no one does not know. Since the 1980s, the country has set off a wave of learning Chinese calligraphy.
A lot of people have had the experience of being locked up at home to practice copybooks, but the words are still ugly.
As the initial training of most Chinese people, whether it is 70, 80, 90 or 00, almost everyone has a Pang Zhonghua in their childhood, not practicing by themselves, or watching others practice.
Recently, Pang Zhonghua, who has faded out of sight for many years, has been fired by video.
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Pang has two famous sayings: music is a flowing calligraphy, and calligraphy is a solid music. Before watching his video, I always thought that this sentence is that calligraphy and music are both art and related.
Innocent, I won’t think that his meaning is actually singing when I write.
The point is two shots, three shots horizontally, four shots in the vertical, and counted the number of “Kangding Love Songs”.
Having seen so many calligraphy teaching videos, he is the first one to bring bgm.
Sometimes it’s not enough to sing, but also to play the accordion.
There is a netizen’s teasing, that is to write a point, Pang Zhonghua’s is beautiful, yours is ugly, how can you sing a song for 40 minutes?
Pang Zhonghua is not the first person to talk about the connection between calligraphy and music. Shen Yinxi, Feng Zikai, and Qian Zhongshu have all discussed it, but applied it to teaching, playing the accordion in the left hand, writing in the right hand, and still in the mouth. He is the first one to sing a song.
According to him, this method of singing and writing is called happy teaching.
Pang Zhonghua sent videos on Weibo more than once to thank everyone for his happy teaching method.
But if I was a kid singing while writing, it is estimated not so I’m happy, my mother carrying a hanger in relation to beat me.
In addition to music, Pang Zhonghua is also good at combining other artistic elements with calligraphy, such as Western painting.
Image Source: Pang Zhonghua Art Center
As long as you have a little artistic cell, Pang Zhonghua can teach you to write a good word.
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As an amateur calligraphy enthusiast, Pang Zhonghua is able to redeem the country for decades. Up to now, there is no teacher and no family biography. He did not copy a copybook before the age of 20, and it is difficult to enter everyone’s sight.
But in the 1980s, when people across the country were extremely curious about science and culture, an ordinary person born of a geological explorer could write a good word, which gave people a lot of confidence. Many people began to realize that they themselves You can also write a good word like him.
In 1980, he summed up the hard-talking experience of “Talking about writing pens” and quickly became popular. The first edition of the first edition of 200,000 copies was robbed within two months. This book is also the best-selling book of the entire 80s, with more than 10 million copies sold in 10 years.
According to the pricing of “Talking about writing pens” on the old book stalls, the book’s total sales in the 1980s exceeded 7 million yuan.
Even now, the book that sells 100,000 copies is already a top-selling book, and the sales of 10 million are enough to make most publishers happy for a year, not to mention the fact that it is only about one pound of pork. Age.
The vast majority of people practice calligraphy and do not participate in calligraphy competitions. Second, they do not point to selling words to make money. Practice calligraphy only to write one hand.Practical words without any obstacles. Pang Zhonghua’s words are simple and easy to learn. They are quick and effective, and they are very practical.
So whether you are a student who is going to school or a successful person who wants to set up a person by calligraphy, it is enough to practice his words. These two groups of people are the main group of hard pen calligraphy copybooks.
The light is the student copybook, which is already a very large market.
At present, there are 200 million primary and middle school students in China, and there are more than 160 million primary school students and junior high school students who use the most copybooks. Even if only one in ten thousand students buy copybooks every year, the sales volume in one year is very amazing.
In the era when all the children were asked to write a post, everyone was trying to fill the children’s bag with a copybook.
In addition to parents and teachers, there are many charity activities for sending copybooks every year. Ali Literature once gave 3,000 copies of the children in Tibetan areas in a poverty alleviation activity. I don’t know if the children will feel heartache when they receive the copy.
The other big market is the adult copybook market. Chinese people pay attention to the word, many people grow up and realize that a good word can improve their image and start to buy the word post. Some people who don’t even have time to write a post are not wanting to be deducted by the characters. They simply look for someone to design a signature and practice their own name.
In the adult copybook market, products are becoming more and more detailed, and some copybooks and various high-end copybooks for civil service exams are particularly popular.
The result of people rushing to learn Pang Zhonghua is that his copybooks have been snapped up as soon as they are published. Some people are beginning to realize that people have a great demand for copybooks, and that publishing and selling copybooks can make a lot of money.
In this way, some publishers took the initiative to contact Pang Zhonghua and hoped to have his copybook. Many people also made a fortune by relying on pirated copybooks.
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Pang Zhonghua’s fame and fortune has not only stimulated publishers and pirates, but some hard pen callers have also launched their own copybooks. China’s hard pen calligraphy copybook market has gradually formed.
The first is Sima Yan. Sima Yan and his father Sima Dong are famous hard pen calligraphers, and they are called a family of calligraphy.
How many people have worked hard for a lifetime to buy a suite, and Sima Yan did it by writing for 2 days.
In the 1980s, when hard pen calligraphy was just emerging,