This week, these consumer news is worth knowing.
New Strategy
” Estea Lancom’s brand Aveda works with Perfect Mobile to create an online AR virtual hair coloring experience
Recently, Perfect Taiwan, a beauty technology company in Taiwan, announced that it has launched the online AR virtual hair coloring test function in collaboration with Aveda, a natural plant hairdressing brand under the Estée Lauder Group.
With the perfectly mobile YouCam virtual makeup technology, users can experience the 64 classic hair colors provided by Aveda on the mobile and web side of Aveda’s official website, such as gold, red, etc., and 30 Color Melt blends. In addition, in order to achieve the most accurate and high-quality color test results, Play Mobile also considers the user’s own basic color and the light environment of the user in designing this function, so that those salons can be in a short time. Find the best hair color that suits you best. (Gorgeous)
New Strategy
“Wal-Mart will open 500 stores in China in the next 5 to 7 years, focuses on community stores and cloud warehouses
Gu Jianzhang, senior vice president of real estate development at Wal-Mart China, announced that he plans to open 500 new stores in China in the next 5-7 years, covering a variety of formats including Yuncang, Wal-Mart Shopping Plaza, Sam’s Club, and Wal-Mart Community Store. These stores will be opened in cooperation with real estate developers, mainly for leasing, with leases for 10-15 years. The key areas for expansion include South China, East China and West China.
In addition to opening new stores, Wal-Mart will upgrade 200 existing stores in the next three years. The transformation includes enhancing the differentiated advantages of fresh food and own brands, omni-channel digital experience, and formatChange, etc. (interface news)
New Strategy
“Uniqlo has a new app, a fashion blogger’s good wear, it will find you similar”
Uniqlo and business services company I&Co collaborated to develop a mobile app called StyleHint. Users can upload their favorite clothing with pictures, and the app will provide similar UNIQLO items for sale. In addition, users can upload photos to the app to share their favorite styles with other users, or go to the app to find some of their favorite inspiration. In other words, StyleHint is not just an application for finding the same item in Uniqlo, but also a recommendation platform for a brand with a heavy trace.
In this app, Uniqlo collaborated with Google’s cloud visual image analysis to apply image recognition technology to apparel recognition. As the number of recognized images increases, it can also make more accurate intelligent recommendations. (爱范儿)
New·Products
“The new gospel of grazing people, candy tycoon Mars launched a vegetarian chocolate
Candy tycoon Mars recently launched a vegetarian version of its Galaxy chocolate, including caramel sea salt, caramel hazelnuts and oranges. The average price per 100 grams of vegetarian chocolate is £3, which is the average Galaxy chocolate price. Three times.
Unlike most common chocolates on the market with animal cream added, vegetarian chocolate is made entirely from vegetable milk and fits the vegan consumer demand. Nowadays, there are more and more vegetarians, and the green and healthy food cultures such as vegetarian food, organic green and low carbon are also gradually popularized. The market space for vegetarian food consumption cannot be underestimated. (Retail boss internal reference)
New·Technology
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