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Live + blind date, it seems that just moving the traditional offline blind date to the line, why can it be a hit, so popular? Compared with the traditional Internet blind date model, it embodies the following advantages:

  • The cost is low and the threshold is low.

Traditional Internet dating products will be clearly positioned to help users achieve a final result, with the role of intermediary, so the general charge is higher; and video blind date more social and entertainment attributes, only 10 Rose, equivalent to 2 yuan, almost no need to consider the cost. Face-to-face natural communication through video is more in line with people’s natural habits than typing and simple speech, so the threshold is lower.

  • is more realistic.

It is worth mentioning that compared to other live broadcasts focusing on beauty, filters, special effects and other functions, the video blind date is more realistic, and the additional functions such as beauty filters are cut off, regardless of the matchmaker or the male and female guests. After the live broadcast, you can start real-time interaction and face-to-face chat. This will not only prevent being deceived, but also avoid the “seeing death” that online dating often encounters.

  • The “matchmaker” mode is the core.

The matchmaker is the host of the live broadcast and the core “soul” of the video blind date. With the matchmaker, on the one hand, the overall chat process and rhythm of the live broadcast will not be allowed to go wrong. On the other hand, help both men and women to guide and match the topic, so that everyone can break the ice as soon as possible and draw closer to each other to avoid embarrassment. .

At the same time, the attractive income of the matchmaker also gives them motivation to promote a virtuous circle of the entire model. According to data from June 2019, there are nearly 10,000 people in the match. As the core of the video blind date, it is necessary to ensure that the quantity and quality of the matchmakers are driven by certain interests. The Iraqi side has revealed that the average income of the matchmakers on the platform can meet the basic living needs of an ordinary city. And it is not difficult to find that a lot of matchmakers are actually “part-time jobs”, such as small shop owners, decoration workers, etc., you can use your leisure time to be a matchmaker and earn some “extra fast”.

  • Real-time interaction is stronger.

This is also the most important point. The essence of video blind date is live broadcast, but it gives a new scene for the blind date to find the object. Compared to the entertainment one-way “one-to-many”, the user sees the main singer.