The enterprises in China, or in the United States, in Iraq, there will be a world of difference, so the environment is also very important, people are different, the system is different.
The third is behavior. For example, someone has run a business, drinking big wine during the day, playing cards, singing, and even fighting and fighting at night. Occasionally earning a few dollars, I began to show off my wealth and toss, and that business is not good. However, if you work hard and do things in a normal, normal state, it is definitely better than that.
Forrest Gump”|Normal, normal is important
In particular, private enterprises must be big and long-term. How can we make these three things clear?
First, you need to figure out your genes. This gene is your value.
What is a value? You have a judgment on some things in society and between people, and there is a point of view. What do you think is right and what is wrong? This judgment, this view is the value.
For example, is it right or wrong to eat more? Is it right or wrong to eat a card? Is it right or wrong to deceive money? Is selfishness right or wrong?
There are some values that you know are wrong when you hear them, such as stealing people. However, selfishness is neutral, legal compliance, and proper. Under these preconditions, you are not necessarily wrong when you are selfish, but if you go to extremes and encroach on it, then it is wrong.
Everyone needs to judge things all the time. Values determine how you make choices when confronting right and wrong.
Why is it important to say that values are important? People are social animals, and they have to do countless right and wrong judgments in their lives. The last success is because the right and wrong judgment of everything is generally correct. Otherwise, something will happen in the end. For example, when you are an official, some people think that it is right to take someone else’s money, and the result goes in. This mistake of judgment is the end of his political career. However, if you feel that you are not right, then you are always outside.
Many entrepreneurs have an accident and are related to this. For example, some people think that in order to obtain wealth, or to make big money, you can use whatever means. So I operated stocks, internal transactions, and finally, my company was yellowed.
“Flowers open the moon in that year”|I want to be steady and far
You must have the right values
Secondly, let’s talk about the environment. The environment we are talking about includes several aspects.
On the one hand is our institutional environment. In the past 40 years, it can be divided into two phases. From the period of 1978 to 1993, we called the period of “savage growth.” There was no relevant law at the time, there was no “Company Law”. In other words, how to make money, no one taught you at all; how to run a company, there is no law to restrict. So we joked that during this period everyone was “ Dog-style entrepreneurship, the company is just like the leisure people in the village.
After 1993, we gradually established a legal system for the market economy. It took about 20 years to enact nearly 300 laws and regulations related to making money. For example, you want a loan, a guarantee law, a banking law, a mortgage-related rule, a judicial interpretation, and so on. This is an institutional environment, but most people do not study this environment.
There is a smaller institutional environment, where you are, your unit, and your partner. In particular, local leaders, for example, you are doing business in a city, the secretary of the city, his personal style will bring a business environment, suddenly changed a secretary, and everyone has another set of practices. This is also the environment, and this environment will also affect your judgment of doing things.
Of course, a little smaller, friends around you, some of the habitual practices in the industry you are in are the environments you have to face.
Why are many entrepreneurs going to Shenzhen? There are so many Fortune 500 companies in Shenzhen, and their innovation ability is very strong and very dynamic. In addition to different laws and regulations, Shenzhen has long established itself as a special zone, and its political and business relations, as well as its business, contract, and external communication, have formed a unique culture and environment. This environment is very conducive to entrepreneurial development.
“得得水”|Environmentally influential people’s choice
In addition to genes and the environment, there is one more thing called behavior. What is the behavior? It is the way you do things.
For example, bribery is an act, and accepting bribes is also an act.
Some people always think that things in the world must be spent. Is it possible to pay for it? In most cases, it is ok, as if something big or small is related to money. But companies that do well today are sometimes reversed, and they don’t really cost money.
For example, many years ago, a boss bought a listed company and wanted to save 50 million yuan from the capital. He gave 5 million to a leading daughter-in-law and saved 45 million.
It seems that he saved 50 million from the beginning, but he forgot that in this society, the results of different people holding 5 million are different. If he runs into a miser, he takes 5 million and gives him something to do, and then he becomes a “currency collector.” This money is not taken out, no, no one can see, the probability of his accident. It is smaller.
What he didn’t expect was, what would this daughter-in-law take when she took the money? What is her need for a woman in her forties? At the tail of youth, she must find ways to retain her youth. She must use precious jewellery and designer clothes to make herself more beautiful and dazzling. Then send his son to the best school and go abroad.
These two events happen to be the easiest to get out. Originally, other people’s daughter-in-law of the leadership was born with anger. At this time, there was hate, and then began to talk about it. Where did she come from so much money? How did the child go abroad? I definitely took the money from others.
There are more and more rumors. The most anxious thing at this time is the boss who sent the money. Later, the boss spent another 10 million to settle. After the 10 million people were sent out, the leader who collected the money also had family members.
The person who took his money was constantly found to have something. He believes that the money can be settled, so he goes to get the money again. The result may be more than 5 million. And everyone behind the money can repeat the story of leading the daughter-in-law, so this is more and more. Finally one day, I couldn’t take it anymore, and he went in. Before the incident, the boss was leveling the right and wrong all day, how can I manage the company? The market value of the company fell every day.
The Name of the People|Values determine behavior, behavior determines the outcome
If the boss has a correct value, resolutely does not pay bribes, take normal financing channels, and concentrate on products, marketing, and customer service, business will be good. As long as the stock market rises by one cent and two cents, 50 million will come back at once, and the brand can do it. In this way, although he started to spend 50 million more, he has no right and wrong, no risk, and will not be in prison.
Values determine behavior and behavior determines outcomes. What kind of reaction an entrepreneur takes in his or her own genes in an environment determines what the behavior is, and ultimately determines what his company is like.
All in all, there are good genes, that is, correct values, choosing the right environment, not doing the wrong behavior, the company generally does not have any big problems. This is the password for business survival.