One of the charms of live music is the “ambience.”
In addition to the auditory enjoyment and the emotional infection of the audience, the “ambience” comes from the body feeling immersed by the vibration of the music. Beats former CEO Susan Paley wants to replicate the immersion of this live music, starting with a pair of sneakers.
Recently, Paley’s Los Angeles startup DropLabs launched its first generation EP 01. By providing a vibrating device at the midsole of the shoe, the EP 01 can design a corresponding vibration scheme based on the music or sound the user is listening to.
DropLabs claims on the official website because the human foot is “the most concentrated part of the human body,” A more natural and holistic vibration experience can be created by foot vibration.
▲ We have more and more things to charge
In addition to entertainment applications such as music, movies, and games, DropLabs takes a technology Become a “platform” ambition, send EP 01 to researchers in a number of universities in the United States to discover such things as health Rich application direction.
However, before receiving feedback from other scholars, DropLabs has actually found an application direction outside of entertainment.
In many cases, a monk does not “listen” to music while dancing, but “feels” the rhythm by adjusting the volume of the music to a very large volume. With EP 01, the sultry dancer Antonie Hunter doesn’t have to rely on speakers to feel the vibration directly from the foot. According to reports, Hunter joined the product advisory committee from the beginning and participated in the testing of the product:
He (Hunter) became our partner and helped us adjust the design of the shoes. Some deaf dancers are very helpful in helping us complete early product testing.
Technology, EThe design of the P 01 is actually quite inconspicuous.
At present, EP 01, which is priced at $549 (approximately RMB 3,900), has only one black color. This seems too poor for modern people who already have sneakers as a fashion statement, and Paley emphasizes that it is deliberate.
I have worked with a bunch of designs, and one of the designers of Adidas said to me: “Listen to me and make it black.” If you make it black, you won’t need to talk to you about it.
I hope that people can focus on experiencing technology. I don’t want everyone to transfer topics to (appearance) design-related content.
However, Paley said that they will still work on the design in the future, and have already hired former Nike art director D’Wayne Edwards. Edwards has served as Air Design’s 9-year design director and will be negative