IoT devices are becoming more and more important to Huawei, and they are gradually getting rid of the role of mobile phone “little brother” and supporting Huawei’s future imagination.
This is a Huawei new product launch without a mobile phone. On the afternoon of November 25th, Huawei held a Mate Pad and a full-surface new product launch conference in Shenzhen. The tablet and smart speaker are the protagonists of this conference.
In addition to the glory of the smart screen as the first Hongmeng system products released separately, Huawei’s IoT equipment usually appears in the new product launch conference with the supporting role of the mobile phone. Therefore, this conference can be seen as a signal, IoT devices are becoming more and more important to Huawei, and gradually get rid of the role of mobile phone “little brother” to support Huawei’s future imagination.
Several products released this time are Huawei IoT devices. The first product is the high-end tablet MatePad Pro, which starts at a price of 4,999 yuan, which is 3,000 yuan higher than Huawei’s previous tablet M6. Huawei’s previous tablets were named after “M+ Digital” and aimed at a low-priced market of around 2,000 yuan. Now Huawei has opened another MatePad product line to target the high-end market. Starting , the naming of Huawei’s high-end mobile phones (Mate mobile phone series), PC (MateBooK), and high-end tablets (MatePad) will remain unified.
MatePad ProIt adopts perforated screen design, with a screen ratio of 90%. It has four colors of green hills, Danxia orange, mother-of-pearl and night ash. Equipped with the Kirin 990 chip, the same as the Mate 30 series core processor. The maximum storage is 8GB+512GB, which supports Huawei’s super fast charge, 15W wireless charging and 7.5W reverse charging. Support multi-screen collaboration, you can synchronize content in Mate 30 series mobile phones, MateBook notebooks, etc., and support up to three windows in parallel display in the same screen.
MatePad Pro also continues the horizontal screen interaction feature on the M6. The content on the Android tablet is usually displayed in portrait mode. With the help of Huawei’s “parallel view”, MatePad Pro An application can be displayed on two screens in landscape mode for easier operation. According to Yu Chengdong, The current 150+ head application has supported horizontal screen interaction, including Baidu, Taobao, Tmall, WeChat, Jingdong, etc., Top 3000 application in the future It can support horizontal screen in two months and will expand to hundreds of thousands of applications in the next six months.
It is worth noting that the first product of the MatePad product line is the Pro version, which means that Huawei will probably release the MatePad regular version in the future.
Besides MatePad Pro, another big product at this conference is the smart speaker Sound X. This naming method is reminiscent of Huawei’s previously released 5G folding screen mobile phone Mate X. In this way, it is more innovative than folding mobile phones. It can be said that Sound X also carries the meaning of exploring the innovative experience of speakers.
Sound X is a high-end product jointly developed by Huawei and the well-known French high-end audio brand Divale, with a weight of up to 7 kg. Huawei also invited Divale CEO to come to the platform to set off its high-end image.
Common smart speakers are highlighted with a focus on AI and connectivity, which means the vendor is more focused on the entry potential of its smart home. When Sound X was released, it almost introduced its sound quality and related performance: equipped with dual subwoofer, the volume is four times invisible to the same gear, and the back-wave canceling function makes the playback more stable, the sound quality is more pure, rare earth magnetism, 21mm sound. Circle, 360-degree surround omnidirectional uniform sound field, treble extended to 40KHz·······After many professional-grade audio functions are placed on the smart speakers, let Sound X Become the first smart speaker certified by Hi-Res in .
Of course, the basic function of the smart speaker Sound X is also available, support for incoming calls, a cover mute (hand on the sound)The box can be paused for playback), as well as the features of Huawei PC, tablet, and mobile phones.
The domestic smart speaker market is mainly divided by Baidu, Xiaomi and Ali, and the products below 200 yuan are the main players. In October last year, Huawei released the first smart speaker, participating in the competition in this market with low price and large subsidies, and seized the entrance of smart home. It has missed the best opportunity and did not conform to Huawei’s consistent style. Huawei turned to the mid-to-high-end market, and its first speaker sold for 399 yuan. Although the price is not high, it does not give a lot of subsidies like Baidu and Ali, so that the final price of the product will drop. Below 100 yuan.
Sound X will increase the price to 1999 yuan. Considering that the speaker market is still within the consumption level of several hundred yuan, Sound X is difficult to start in the short term. More like Mate X, an exploratory product that establishes its high-end image.
In addition, Huawei also released 14- and 15-inch MateBook D notebooks and 75-inch Huawei smart screens.
This conference can be considered as a Huawei IoT device conference. According to Yu Chengdong, the long-term strategy of Huawei’s consumer business is 1+8+N, 1 is the mobile phone as the main entrance, 8 is PC, tablet, smart screen, speaker, glasses, watch, earphone, car machine, etc. Eight kinds of auxiliary entry level equipment, N is smart travel, audio and video entertainment and other equipment.
Yu Chengdong said that Huawei only makes 10 kinds of products. In addition to the above-mentioned nine kinds of hardware, there are also chips that are connected as “+” and responsible for connecting. The core of the system is to realize the synergy between multiple devices. All the devices work together, and realize interconnection through functions such as AI, Huawei account, and a touch.
The head image is taken live, and the picture in the text is from Huawei.