This article is from WeChat public account:IT Times (ID:vittimes), author: Panshao Ying Sun Yan, from the cover: Oriental IC
November 20, please remember this time!
As if it was said to be good, the windmill that faded out of the public’s vision for more than a year was once again bustling. First, the drip and the windmills returned to the three cities of Taiyuan, Harbin and Changzhou, and then Cao Cao was on the train to go online.
With the lessons learned from the previous car, the return of the ride has not been overwhelming, and more is cautious. It can be understood that the hit by the “heavy” can no longer add new scars.
First, it is not good to get on the train
On November 21st, the second day after the drop of the windmill was re-launched, Harbin, Xiaoxin (a pseudonym) after 4 hours After waiting, she received a notice of the main review through the drip, and she breathed a sigh of relief. “I finally passed.” Her appeal is particularly in line with the nature of the ride, that is, she can carry individuals to work and save money. As a result, she has been a heavy user of various windmill platforms, having previously received more than 200 orders on the Drips and Windmill platform.
But, however, Even the “old driver”, there is no exemption from the drip, and they are still required to re-register and certify, including the three certificates (ID card, driving Certificate, driving permit)audit, vehicle photos, video dynamic review of the owner’s ID, security exam, face recognition, etc. “Sensitive information is gone, including personalized avatar, gender, etc., only Travel related labels, such as clean, punctual, etc., and can only be received in the four commonly used locations, and 2 orders per day. “But it is a good thing for a female driver like Xiaoxin and a driver who is in line with the nature of the wind.
A lot of drivers said that they often encountered flashbacks when registering for certification, and it took more than an hour to submit them successfully.
The founder of Didi Cheng Wei has said that the re-winding of the ride may be difficult to become a good product; President Liu Qing also self-deprecating, is making the most difficult to use products. Is it too cautious? More than once, Liu Qing was asked, her answer was also very frank, and directly “recognized.”
18 versions, 330 function iterations, all from the security of the ice, for the safety of the red line, sacrificed part of the experience.
The same is true for passengers. Passengers need to complete safety tasks, including “real-name information authentication”, safety function confirmation and passenger safety knowledge learning. If one question is wrong, the next question cannot be entered, and the platform will be random during the verification process. Intercept photos to verify the information, only after completing more than 10 minutes of verification can be issued.
Compared with the “10 million guarantees” of the drip rider, the registration of Cao Cao’s windmill on the same day is very simple. There is no real-name certification and other steps. After simple registration, the ticket can be issued normally.
2, 10 singles 2 rides on the car
This time, the ride seems to be forgotten, but it will always be remembered inadvertently. Earlier, some analysts believe that users are still looking forward to the return of the ride on the line, as long as the drop can be successfully launched, I believe there will be a good user return. However, “尴尬” is coming again.
A media report said that a product manager of Didi Shunfeng had released more than a dozen orders in Taiyuan on the first day of the ride. After waiting for more than an hour, he added a thank-you fee to only one owner. response.
A similar situation also appeared in Harbin, just after the drop is on the lineThe next day, the owner of the road (a pseudonym) issued a bill, “I thought there would be a big demand after the silence, but waited for more than an hour, I didn’t receive the same order, so this ‘cold encounter’ is a little unexpected.” Because it can only be received at the common location set, and each address can only be changed twice in 14 days, this is also certain To a limited extent, the driver’s order is limited, and the lack of capacity is inevitable. However, the Tao also said that such rules have been screened out by car owners who have real travel needs.
Maybe, everyone’s feelings about the ride are still a bit subtle and require a certain period of adaptation. But another problem is that behind the “cold encounter” is actually the problem of demand and matching.
From November 21st to November 23rd, the “IT Times” reporters released five demand for windmills on Cao Cao and Harbin respectively, each time a car demand was issued half a day earlier. The mileage is about 10 kilometers, the price is more than 20 yuan, and only 2 singles on the ride are on the trip. Taking the demand of the reporter from Pudong Pujian Road to Yangpu Road on the morning of November 21st, for example, Cao Cao has matched a car owner, but the departure time is 13:00 the next day. Xujiahui went to Qidong City, Jiangsu Province. Since then, there are no other owners. The Harbin shuttle has matched the six owners for this single order. The starting point and destination of the most matching owners are only 1 and 2 kilometers away from the reporter, and the departure time is only 15 minutes. Regrettably, the reporter issued a request to the two car owners to ask him to pick me up on the halo, but ultimately did not get the response from the owner.
“In the past, passengers were able to find passengers every day and every day. Now the matching degree is reduced. It is very good to reach 60%. The starting point and destination are very close. I only take orders, maybe more cross-city rides. Mr. Yu is a rider who took the taxi on November 21st. In his opinion, although the ride is not for profit, it is not worthwhile to go around and is willing to give up. It is necessary to understand the concept of downwind. .
For passengersn class=”text-remarks”>This article is from WeChat public account: IT Times (ID: vittimes) , author: Pan Shaoying Sun Wei