A market value of $ 1.2 trillion may not be the end.
Editor’s note: This article is from the WeChat public account “Knock on the blackboard” (ID : Qiaoheiban8), author Zhang Chao.
1.2 trillion US dollars, Apple ’s market value hit a new high on November 19, compared with when it returned to the world ’s largest market capitalization in mid-October, it rose a full 130 billion US dollars.
Some analysts pointed out that it is expected that in the short term, Apple will firmly hold the title of the world’s largest market value. Apple’s hardware plus digital services have strong business advantages and will have broad development space in the future. The market value of 1.2 trillion US dollars is not yet Apple’s end point.
Apple’s market value exceeded 1.2 trillion US dollars on November 19
The iPhone’s stamina will be strong next year
Apple’s market value has been rising all the way, naturally the first actor is the iPhone. The newly-released iPhone 11 series this year was sold in the Chinese market alone. In the two months after listing, sales exceeded 10 million units, a year-on-year increase of 6%.
iPhone 11 series phones in 2019
In 2020, Apple will continue to deploy heavyweight products in the field of mobile phones-small screen iPhone (iPhone SE2) and 5G iPhone.
According to the forecast of Tianfeng International’s Guo Mingji, Apple will release the iPhone SE2 in the first quarter of 2020 to compete for small screen enthusiasts, and those who care more about cost performance and have little demand for camera functions. There are 20-30 million units, and it is possible to work with the iPhone 11 in MingIn the first quarter of this year, sales of iPhone products increased by 10%.
In addition, research institute Strategy Analytics and the industry chain predict that after the 5G iPhone is launched, total shipments will reach 110-120 million units in the third quarter of 2020 and January 2021, and Apple will rule 5G smartphones. market. It is estimated that in the fourth quarter of 2020, the global share of Apple’s 5G iPhone will account for about 50%, and the market share of Samsung and Huawei will shrink to 10% and 20%.
Research institution Strategy Analytics predicts global market share of 5G mobile phones next year
The iPhone may still push Apple’s market value into a new growth cycle.
Service business becomes a new cash cow
In addition to traditional hardware, the service business is also the main driving force behind Apple’s market value.
As early as 2017, Cook had a rough plan for the service business. He wants to expand the service business to about $ 50 billion by 2020. Morgan Stanley also gave a similar forecast some time ago: In 2020, Apple’s services revenue will exceed US $ 50 billion, and it is expected to reach US $ 100 billion in five years. It will contribute more than 60% to Apple’s total revenue, completely replacing the iPhone and becoming a new revenue pillar.
Apple’s 2019 fourth quarter financial report released at the end of October this year shows that Apple’s services business revenue was US $ 12.51 billion, an increase of 26% over the previous year’s US $ 9.9 billion, and even exceeded the previous market expectation of US $ 12.15 billion. Apple’s second largest source of revenue.
CNBC’s revenue composition of various business segments over the years
Apple’s services business originally included digital content (iTunes, App Store, Mac App Store, Apple
In addition to traditional hardware, the service business is also the main driving force behind Apple’s market value.
As early as 2017, Cook had a rough plan for the service business. He wants to expand the service business to about $ 50 billion by 2020. Morgan Stanley also gave a similar forecast some time ago: In 2020, Apple’s services revenue will exceed US $ 50 billion, and it is expected to reach US $ 100 billion in five years. It will contribute more than 60% to Apple’s total revenue, completely replacing the iPhone and becoming a new revenue pillar.
Apple’s 2019 fourth quarter financial report released at the end of October this year shows that Apple’s services business revenue was US $ 12.51 billion, an increase of 26% over the previous year’s US $ 9.9 billion, and even exceeded the previous market expectation of US $ 12.15 billion. Apple’s second largest source of revenue.
CNBC’s revenue composition of various business segments over the years
Apple’s services business originally included digital content (iTunes, App Store, Mac App Store, Apple