Did Aisha’s new princess dress hit you?
Frozen 2 may surpass its predecessor and become the highest-grossing animated movie in the world. According to data released by North American box office monitoring website Box Office Mojo, as of last weekend, Frozen 2 has achieved $ 170 million. box office. Cat’s eye inspection data show that the movie was released in just 3 days, and the domestic box office quickly broke through 300 million yuan, much faster than “Frozen 1” released 6 years ago.
But Disney is not only pursuing the box office. If you enter the cinema on weekends or evenings, chances are you will be surrounded by a group of little Aisha wearing similar blue princess dresses, with a few in the middle A few Annas, standing next to her parents.
When the big screen is dark, it doesn’t matter what the plot is. The key is that these parents have to figure out a new batch of Aisha skirts for their children.
Gorgeous skirts have always been a feature in Disney Princess movies, from “Cinderella” to “Beauty and the Beast”. But these princess films that originated from ancient fairy tales are not as successful in selling skirts as Frozen-after all, this is an original modern princess film that incorporates fashion elements from the beginning.
After Frozen 1 was released, Disney won more than just a record high box office of US $ 1.276 billion, and also created a fashion popular among children. Halloween is a bit dated like Snow White, and learning to let it go and singing Let it go is the trick. Less than a year after the release of Frozen 1, Aasha’s princess dress was sold 3 million (listed at $ 149.95) across the United States. This enthusiasm continued until 2019. The annual survey conducted by the American Retail Federation (Prosper Insights & Analytics) showed that Frozen ranked 9th among the top 10 most popular Halloween costumes for children this year, surpassing the “Ha Harry Potter.
Frozen 2 as a special case
It is undeniable that Frozen 2’s reputation is not good. On the foreign film review site Metacritic, the movie scored 65 points, far below the 74 points of the first film. In China, the Douban score of Frozen 2 also dropped from 8.3 to 7.7.
The audience ’s dissatisfaction is concentrated on the plot and music. The place where Frozen 1 was praised now happens to be the slot of the new work. According to the Los Angeles Times, there is “a considerable internal debate” about whether Disney will continue to produce the Frozen sequel, and Frozen has allowed Disney to break this rule, nothing more than: it is too successful It’s not just at the box office