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Incoming must-see No.1: Focus on the trend, focus on the core

Men are afraid of getting into the wrong line. Industry choice is undoubtedly the primary barrier for developers. Without paying attention, this hate is endless … Seeing the current status and trends of the industry, and finding the focus breakthrough, you can quickly stand out!

According to the data of Friends of the Union + “Report”, by industry, the largest decline in the number of incoming apps is financial management and medical health, the main factor is industry supervision. Of course, you can also choose to go to the edge of the sword.

So what other areas are worth trying for entrepreneurs?

The data shows that, in addition to the preferred track—games, the number of apps that take photos, sports, and fitness has increased the most.

As we all know, since the popularity of short videos, hotspots such as Vlog and AI image processing have emerged one after another. In order to cater to the market, mobile phone manufacturers have repeatedly upgraded shooting functions and image processing functions.

“Health anxiety” is the driving force for the development of the sports fitness industry. Whether it is “996” or “overworked”, there is a strong desire from netizens for physical management.

Since you choose a hot industry, you will inevitably encounter fierce competition. The positioning of the entry must also point directly to the core: education and training are gathered; social applications focus on “emotion” and “marriage and love”; the main feature of photo photography is “P picture” and “edit”. In a word: the brave wins on the narrow road!

Incoming must-see No.2: Sparks Hagiwara, penetrate upwards

Executives may ask: The players who enter the game have a lot of fun. Can users pay for it?

Let’s take a look at this set of data: The number of new users of the App shows a year-on-year increase, which is the exact opposite of the overall decline in the number of new apps. Not only that, the fastest growth of users is still sinking the market, which fully reflects a well-known successful experience-“the fire of the stars, can be the original.”

In fact, even in the field of giant screens, there is still no shortage of market segments that can be shared. Taking small and medium-sized e-commerce as an example, compact integrated e-commerce and trendy e-commerce have absorbed more than 180 million monthly active users. Trendy e-commerce has adopted a marketing model such as online celebrity economy, sneaker economy, and tide brand economy. Young people, especially the maverick “Gen Z”.

E-commerce in different segments also find their own development space in the city level.

is also the social field of giant screen, new playLaws also frequently emerge. In the community applications of interest, in addition to the old-fashioned products such as Tiger Flutter and Douban, new community applications such as the far right, building blocks, and pineapple BOLO have also achieved good results. The social application based on short videos, multi-flash, is also accumulating strength.

The first place exists to be surpassed! Either surpassed by oneself or surpassed by others!

Incoming must-see No.3: The length of the weather should be eye-catching

Hot industries also have a chance to follow.

Take photo photography as an example. The desire to imitate and express has stimulated the UGC creative enthusiasm of ordinary people, but the photos and videos taken by ordinary people are always missing so little “feel” ~ So, in In the “post-market” of photography, professional “post-editing” and fool-like “one-click special effects” are emerging to fill the Internet users’ various taste needs.

There is another opportunity to sink the market. The increase in monthly activities of low-tier cities in tourism travel, film and television viewing, and social networking applications exceeds that of high- and mid-tier cities, which strongly reflects the desire of netizens to expand their horizons. The impact of the “foreign language wave” on the education and training market of low-tier cities Relatively weak, practical knowledge services are still gaps.

These are the “incoming” suggestions. There are still many people reading here with you, they may already be in the game, or they may be future leaders.

No matter how long the “cold winter” is and how far ahead, the mobile Internet will not stop the pace of development and innovation. Difficulties and breakthroughs coexist, opportunities and challenges coexist, which is the worst in this field. It is also the best feature. I hope all developers can find their own world and bring beauty and happiness to the world.