As a new brand that no one knows, can Jya really allow discerning users to pay several times the price?
Jya, an unfamiliar and mouth-watering brand, was released. It is very mysterious and does not seem to have any history.
This conference can be said to be quite “out of the circle”. The first 30 minutes were discussing what is beauty, what is art, and what is minimalism. The guest speakers are also Tian Yuyu, the director of the UCCA of Ullens Art Center, who has nothing to do with the technology circle. The emergence of the terms such as Duchamp, Lawsenberg, Andy Warhol, monochrome painting, and Bauhaus. Man seems to be the opening ceremony of an art exhibition at UCCA. Many viewers do not know who Tian Yuyu is, and they do not know much about Jeff Kuhns.
Aoyama Zhou Ping, who played next, is a relatively active architect. He has attended many press conferences, and the audience still knows him a little. The subject of his fifteen-minute speech was how to explain his perception of beauty through design projects, but of course the atmosphere was still dull.
These are too far apart, until the designer and founder Su Jun appeared and talked about the aesthetics of AirPods and Apple, which made the perennial mixed-tech audience familiar. Everyone’s mobile phone was lifted to take a picture, and the applause was also warm.
This new brand wants to be completely divorced from the past, without mentioning Su Jun’s experience. However, Jya is positioned as “aesthetic appliances”-the three new products are still familiar to Su Jun. Jya pronounces “jia”.
The first product released by Jya is the reading light “Xinguang”. The shape is simple, the aluminum lamp body is finely crafted, and it looks really high-level, and the color is close to natural light. This lamp is also expensive enough, reaching 599 yuan.
Xinguang desk lamp
Other products are related to “air”, a circulating fan that can rotate with “∞” trajectory, and the third product is a desktop air purifier shaped like a ferris wheel. The price has not been announced. The last one This product is an electric heater, the price is 1899 yuan.
Air Purifiers
Jya wants to learn from Dyson and sell high premiums through design and marketing to make young people and middle class willing to open their wallets. But with Dyson Pearl Jade accumulated for many years, Jya, as a new brand that no one knows, can really allow discerning users to pay several times the price?
(picture from official)