Intel is targeting a $ 300 billion market that has just started and is full of uncertainty.

Editor’s note: This article comes from “Finance” magazine , Author Xie Lirong, editor Mark.

Intel transition: second half is more challenging than first half < / p>

The global technology giant Intel, which has been established for more than half a century, is undergoing its second strategic transformation.

In early October, Navin Shenoy, executive vice president of Intel Corporation and general manager of the data center business unit, said in an interview with Caijing that Intel had completed more than half of this round of transformation and expected the first half of the transformation.

His important basis is that last year Intel’s revenue was US $ 70.8 billion, and the traditional PC business and emerging data center business accounted for almost 5: 5. He believes that for Intel, this has passed the most dangerous stage, and many companies’ transformations have failed at the beginning, because that is the most difficult and challenging stage.

Starting in 2016, Intel has launched a new round of transformation. For the semiconductor giant that created the PC era, the PC market is still important, but it will not be the focus. Intel will focus on data center, FPGA, 5G, memory chip and other services. Intel hopes to transform into a digital company. . At the time, Intel launched a total of more than 12,000 job cuts.

After the transformation strategy is launched, the data center business and emerging business units such as AI and the Internet of Things have become Intel’s most valued businesses. Navin Shenoy currently leads these two departments.

Among them, the data center business represents the basic business of Intel’s future positioning, mainly selling server-based chips and modules; emerging business units such as AI and the Internet of Things represent Intel’s new business on the new track, which is based on the data center Business, but also covers the digital application market. These two divisions have already contributed almost half of their revenue to Intel, and Navin Shenoy expects that the revenue share of these two divisions will increase further in the future.

Financial report data shows that Intel’s total revenue in 2018 was US $ 70.8 billion (approximately RMB480 billion), an annual increase of 13%; of which, the PC business’s annual revenue was US $ 37 billion, accounting for 52% of the total revenue ;number