It is learned from multiple sources that Pinduoduo is incubating the live broadcast business. Around November 24th, the internal WeChat mini-program “Good Goods In-House Purchase” was launched, and the live mini-program was launched before the end of the month.
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Putting a lot will have to be broadcast live, but you may have to find another way to do this.
It is learned from multiple sources that Pinduoduo is incubating the live broadcast business. Around November 24, the internal WeChat mini-program “good in-store purchase” has been launched and the live mini-program will be launched before the end of the month. In addition, Pinduoduo will also open a live broadcast of merchant shops in the station. Dada (Sun Qin), the co-founder of Pinduoduo, is the top leader of the live broadcast business.
As for the specific gameplay of Pinduoduo Live, users from insiders know that users can invite friends to watch the live broadcast through the “good goods in-app purchase” mini program. After successful team formation, they can get exclusive discount coupons for live broadcast products. Obviously, Pinduoduo wants to use its social fission to excel in the live broadcast business.
The high conversion rate and high turnover of live streaming has been verified by Taobao Live. During the Double 11 this year, Taobao’s live-streaming turnover was nearly 20 billion yuan, accounting for 7.4% of the total turnover (268.4 billion yuan). The number of users watching the live broadcast in the mobile Taobao App is …
Editor’s comment: Taobao ’s live broadcast ecosystem has now seen the Matthew effect. Head anchors are the focus of platform traffic tilt, and small and medium anchor traffic is being cut. Therefore, small and medium-sized anchors are an opportunity to fight live broadcast. Also …
Luxury jewelry industry’s largest acquisition case finalized, LV parent company buys Tiffany
The empire of LV parent company LVMH Group (LVMH) continues to expand. On November 25th, Lowell Xuan Group officially announced that it would acquire the jewellery brand Tiffany at a price of US $ 135 per share for a total value of more than US $ 16 billion. The two parties have reached a preliminary agreement, and the transaction will be completed as soon as the middle of next year. This transaction is not only the largest acquisition since the establishment of Lou Weixuan Group, but also the largest acquisition in the luxury industry history.
A month ago, people with knowledge of the matter revealed to the media that Lowell-Xuan Group offered to Tiffany for $ 14.5 billion, but Tiffany was not satisfied with the amount of the acquisition. From the financial report data, Tiffany’s performance in 2019 is not good. The company’s global sales in the first half of the year fell 3% to 2.1 billion US dollars, and net profit fell 9% to 261 million US dollars. After the news of the acquisition, the average performance of Tiffany rose sharply, and the stock price rose by more than 30% in a single day. Tiffany may be able to make use of the capital provided by Lowell Xuan Group to make a breakthrough in the transformation of jewelry business.
Data from Bain & CompanyShows that jewelry is the strongest sector in the luxury industry in 2018, and Bain predicts that sales in the global jewelry market will increase in 2019.
Editor’s comment: Regardless of the perspective, the acquisition of Tiffany by Lou Wei Xuan Group is a win-win transaction. Moreover, competition in the international jewelry field is fierce today, if …
This article comes from the paid section “Daily Business Collection”-November 26 Day
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