Three days, 200,000 orders
Whose “cheese” does Tesla Picka want?
Editor’s note: This article is from WeChat public account “ NBD car ” (ID: NBD -AUTO), reporter 丨 Li Ya.
Image source: Tesla’s official website
On the evening of November 24th, local time, Tesla CEO Elon Musk posted on Twitter that “the newly released Cyberruck order for pure electric pickups exceeded 200,000.” You know, Tesla’s uniquely-designed pickup truck was only unveiled at a design studio located in California, USA on November 21st. Musk has been updating the number of Cybertruck orders in real time on Twitter for three days.
In addition to its unique design, Musk claims that Cybertuck’s armored windows are “bulletproof.” Embarrassingly, when the designer Franz threw a baseball-sized metal ball into the driver’s side window, obvious cracks appeared in both the front and rear windows. Musk can only smile and say that there is still room for improvement.
Although Cyberruck had a problem at the press conference, the order volume has reached 200,000. Facing Tesla Cyberbert with “defects”, why are consumers still willing to pay?
01 The “cyberpunk” pickup is on fire
Cybertruck’s orders have exceeded 200,000 in just three days, almost reaching 22% of Ford pickup sales in 2018. Tesla’s official website shows that Cybertruck will be mass-produced as early as the end of 2021. This means that consumers will have to wait at least 2-3 years before they can drive a new car.
At the moment, the enthusiasm of consumers who want to buy Cyberbertuck is still high. It may be that this unique pickup makes people shine, or it may be attracted by Cyberbert’s “high performance” slogan.
Previously, Musk mentioned on Twitter that the design of Cyberbertuck was inspired by “Blade Runner” and “Underwater City of 007”, and has always emphasized that Tesla’s “Cyberpunk” pickup will be unique. People saw Cybertuck three days ago and found thisIt’s not just a gimmick. Cybertruck has a unique shape and a tough design, as if moving a punk car from a science fiction movie to the real world.
Image source: Tesla’s official website
Although many consumers say that their looks are weird and even “ugly”, some consumers say they are “too cool”. Even though Tesla’s entry-level electric pickups are not cheap, so far 200,000 consumers have been willing to pay for Cyberbertuck.
Tesla’s Cybertuck single-motor version is priced at $ 39,900, dual-motors are priced at $ 49,900, and triple-motors are priced at $ 69,900. Ford pickups, which have always dominated the US pickup market, currently have seven F-series pickups on sale ranging from $ 28,200 to $ 67,000.
Tesla officials say that Cyberbertuck is better than other trucks because it has a cargo space of 100 cubic feet and a towing capacity of 14,000 pounds (about 6.4 tons). Three versions of electric pickups range from 250 to 500 miles. Tesla promises that Cybertruck will continue to maintain the ultra-high performance of Tesla’s instant acceleration of electric vehicles. The top-mounted three-motor all-wheel drive accelerates from 0 to 97 km / h in less than 3 seconds.
Image source: Tesla’s official website
In addition to the high performance of Cybertruck, the high cost performance of pure electric pickups may also be one of the reasons for consumers to book. A 2018 study by the University of Michigan Transportation Institute found that the operating cost of electric vehicles is less than half that of gasoline vehicles. In the United States, the average operating cost of an electric vehicle is $ 485 per year, and the average operating cost of a gasoline vehicle is $ 1117. At present, the average service life of American consumers is more than 10 years. The daily usage rate and mileage of consumers who buy pickup trucks are far more than those of ordinary cars, which means buying pure electric vehicles.The operating cost of mobile pickup trucks will drop significantly.
From this point of view, consumers who are willing to pay for Cyberbertuck may not only look at the unique design of the Cyberpunk pickup truck, but also the “low cost” advantage.
02 Musk’s obsession
Tesla’s rapid rise in the field of electric vehicles, the report card produced in recent years has been very gratifying for the car company that has only been established for 16 years. According to statistics, in the first half of 2019, Tesla Model 3 sold approximately 68,000 vehicles in the United States, beating Lexus RX, Mercedes-Benz GLC, Audi Q5 and other competitors, and becoming the annual sales champion in the US luxury car market.
Before, Tesla only had cars and SUVs, but Musk has always been building a “unique” pickup. Since this year, Tesla has continuously spread the news that it will launch a new electric pickup truck, and in June, it publicly solicited the opinions of netizens for car building. Five months later, Cybertruck finally came out, fulfilling Musk’s “pica dream”.
Building a different pickup is not only Musk’s dream. The welcome of the US market for pickups is also the reason why Tesla has vigorously developed pure electric pickups. American consumers have always listed pickups as their first choice for car purchases. After all, pickup trucks are far more practical than other models for American citizens.
According to the statistics of American Automobile News, the sales volume of pickup trucks in the United States in 2018 was about 2.9 million, accounting for 17% of the entire automobile market. Among the top ten best-selling cars in the United States, full-size pickup trucks and SUVs achieved an overwhelming victory. The top three sales were Ford F-series pickups (909,000), Chevrolet Soloder light pickups (586,000), and Ram pickups. (537,000 vehicles).
Image source: Every reporter by Sun Tongtong
Tesla has also previously stated that Cyberbert’s target is Ford’s classic pickup truck type Raptor F-150. Facing Tesla’s declaration of war, Ford is not far behind. After Tesla announced its entry into the electric pickup truck market, Ford invested $ 500 million in the American electric pickup startup Rivian in April and began developing its own electric pickup truck.
In fact, Tesla is not the first electric car company to enter the pickup market. Rivian released the Rivian R, the world’s strongest electric pickup, as early as November 20181T, since then the company has continued to gain capital favor. In addition to Ford, Amazon also invested $ 700 million in Rivian, and also raised $ 350 million in financing for Cox Automotive, a car services company.
In addition to electric vehicle companies, traditional pickup truck manufacturers, such as General Motors and Volkswagen, have also formulated plans for research and development of electric pickup trucks, and competition is fierce. At present, the pickup truck market in the United States has been basically divided up by several major auto giants. It is uncertain whether Tesla’s electric pickup trucks can stand out by virtue of their “electric vehicle” advantages.
Tesla’s rapid rise in the field of electric vehicles, the report card produced in recent years has been very gratifying for the car company that has only been established for 16 years. According to statistics, in the first half of 2019, Tesla Model 3 sold approximately 68,000 vehicles in the United States, beating Lexus RX, Mercedes-Benz GLC, Audi Q5 and other competitors, and becoming the annual sales champion in the US luxury car market.
Before, Tesla only had cars and SUVs, but Musk has always been building a “unique” pickup. Since this year, Tesla has continuously spread the news that it will launch a new electric pickup truck, and in June, it publicly solicited the opinions of netizens for car building. Five months later, Cybertruck finally came out, fulfilling Musk’s “pica dream”.
Building a different pickup is not only Musk’s dream. The welcome of the US market for pickups is also the reason why Tesla has vigorously developed pure electric pickups. American consumers have always listed pickups as their first choice for car purchases. After all, pickup trucks are far more practical than other models for American citizens.
According to the statistics of American Automobile News, the sales volume of pickup trucks in the United States in 2018 was about 2.9 million, accounting for 17% of the entire automobile market. Among the top ten best-selling cars in the United States, full-size pickup trucks and SUVs achieved an overwhelming victory. The top three sales were Ford F-series pickups (909,000), Chevrolet Soloder light pickups (586,000), and Ram pickups. (537,000 vehicles).
Image source: Every reporter by Sun Tongtong
Tesla has also previously stated that Cyberbert’s target is Ford’s classic pickup truck type Raptor F-150. Facing Tesla’s declaration of war, Ford is not far behind. After Tesla announced its entry into the electric pickup truck market, Ford invested $ 500 million in the American electric pickup startup Rivian in April and began developing its own electric pickup truck.
In fact, Tesla is not the first electric car company to enter the pickup market. Rivian released the Rivian R, the world’s strongest electric pickup, as early as November 20181T, since then the company has continued to gain capital favor. In addition to Ford, Amazon also invested $ 700 million in Rivian, and also raised $ 350 million in financing for Cox Automotive, a car services company.
In addition to electric vehicle companies, traditional pickup truck manufacturers, such as General Motors and Volkswagen, have also formulated plans for research and development of electric pickup trucks, and competition is fierce. At present, the pickup truck market in the United States has been basically divided up by several major auto giants. It is uncertain whether Tesla’s electric pickup trucks can stand out by virtue of their “electric vehicle” advantages.