Since this year, from the grandma of station B to the sister circle of the running girl, all the sisters are busy “removing the blind box”; if you go into the third or fourth tier cities, you will be at the most prosperous shopping mall. The long line in front of the special checkout counter can also personally feel that the sinking market’s enthusiasm for blind boxes will only increase.
The blind box has become the new darling of young people. Bubble Mart, which successfully pushed the blind box to the mass market in China, recently released the Double Eleven War Report, reaching a transaction volume of 82.12 million yuan with a growth rate of 295%, surpassing Lego and other brands, becoming the first place in the toy category. In addition to online, Bubble Mart has also established a relatively mature retail network offline, opening 130 directly operated stores in 56 cities across the country, plus nearly 700 robotic stores.
From the all-in tide playing circuit to the sales of nearly 300 million Molly series, it took less than 3 years for Bubble Mart. In addition, Bubble Mart has reached a valuation of 10 billion yuan, becoming one of “15 new unicorn companies on the list in Hurun Greater China in the third quarter of 2019”.
For Bubble Mart’s take-off, some people say that relying on IP, some people rely on channels, and some people say that the right market and pricing are the key.
Horse post said that the above three points are the way to successfully win users. However, in 2016 of the transformation of Bubble Mart, tide play has not yet become popular, and the domestic hand-made model play market is still dominated by men. The unit price of character toys such as mecha monsters in anime and movies can reach tens of thousands. How does Bubble Mart aim for a small tide of about 59 yuan in advance? What are the online and offline preparations for opening up the female market of Chaowan? How to build your own channel system? How to ensure your own IP innovation during rapid development? How to ensure that the supply chain keeps up with and even leads to the needs of users in a timely manner so as to “lock them up”?
For the 9th visit in 2019, Tiger Sniff Pro Diamond members will visit the Bubble Matt headquarters. We invited the co-founder of Bubble Mart, Sid, to review how they successfully seized the hearts of thousands of young people with a blind box of 59 yuan, and turned the tide play into a practical step of more than 100 million items, and explored targeting young users. Methodology for starting a consumer product. This visit is particularly suitable for entrepreneurs / investors / executives who are interested in marketing and new consumer products.
# Visiting arrangements
Visit time : (Friday 14: 00-17: 30) November 29
Visit location : 36th floor, Building A, Pohang Center, Chaoyang District, Beijing
Schedule :
13: 30-14: 00 check in
14: 00-15: 00 Co-founder of Bubble Mart, Si De sharing
15: 00-15: 30 Questioning session
15: 30-17: 30 Review of the highlights of the star companies that have visited this year
# Guest Introduction
Side, Peking University MBA, co-founder and vice president of POP MART, responsible for marketing, e-commerce, consumer product licensing, interactive entertainment and investment and financing business. A number of trendy toy images, such as Molly, Puky, etc., which are led by it, have become trendy IP images that are popular among young people in China. Sid has more than ten years of experience in marketing and retail. Before joining Bubble Mart, he worked for a well-known international 4A advertising company and a well-known fast fashion company in Europe.
# How to get in the car
Offline visits are a monthly free activity for Tiger Sniffs and Tiger Running Teams for members. The Tiger Running Team visits are very popular every time you sign up. Now you can join the Tiger Running Team to enjoy a preferential price. Please contact Tiger Running for registration inquiries. Little Secretary (WeChat: hupaovip).
# What is the retail consumer group of Tiger Run?
The exchange of information in the industry and the social nature of business are just what entrepreneurs need. No one has ever seen a car built behind closed doors.
In 2017, Tiger Sniff has provided professional business learning and communication services to more than 100 CEOs, entrepreneurs and corporate executives, organized special courses, and visited overseas study tours. Since 2018, the Tiger Running Group has launched the Tiger Running Professional Learning Program. In 2019, classic visits, industry salons, and high-quality courses are fully launched. At the same time, in-depth analysis of the entire upstream and downstream chain of retail is provided, and services are provided around the following modules to increase business revenue:
Retail revenue = products / services × business operations × supply chain × omnichannel × marketing × user operations
In 2020, we will usher in a comprehensive upgrade: learn from the star companies, find practical mentors to teach tactics, strictly screen high-quality entrepreneurs with the same frequency, learn offline, and break through the bottleneck.
Tiger Run · Retail Consumer Group focuses on the retail and consumer sectors. In order to ensure the quality of the members, we adopt the “application-review-annual fee system”. Joining the group is more stringent, but the rights and interests of the group members are also put in a big move.
Eight benefits of the members:
1. Six offline star companies throughout the yearVisits and in-depth exchange gatherings. And unlock the practical experience of previous visiting companies, such as Huawei, Ali, Liangpin Shop, Microsoft China, Mingchuang, Quick, BYD, Fresh Legend, Jiang Xiaobai, Ruixing Coffee …
2. 12 hands-on workshops throughout the year: After seeing the methodology of star companies, there is still a gap between learning and doing. We introduce system workshops to bridge the gap between learning and doing, and make all-round improvements in business landing, capital strategy, management mode, marketing and user operations required for entrepreneurship.
3. Free 4 Tiger Sniff Pro members 丨 Black Card worth 888 yuan
4. Occasional private meals throughout the year, and become classmates with high-quality business operators; In addition, the official support for corporate members to visit each other
5. Eligibility for up to 6 visits and workshops with friends
6. Tiger sniffs enjoy other member discounts for offline activities
7. Excellent project for members, get exclusive exhibition opportunities on Tiger Sniff platform
8. Opportunity to get full attendance scholarship (participate in 6 company visits + 12 workshops), corporate growth scholarship (investment during service period): extend service period for 6 months, extend service period for 3 months < / p>
Continuous supplementation …