On November 26, Momo released its third quarter financial report for 2019.
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Momo ’s live streaming revenue share continues to decline, and revenue diversification needs to be worked on
On November 26, Momo released its third quarter financial report for 2019. According to the financial report, Momo’s net revenue in the quarter reached 4.452 billion yuan, an increase of 22% year-on-year, exceeding market expectations; net profit was 1.088 billion yuan, an increase of 40% year-on-year, and it was profitable for 19 consecutive quarters. However, Momo App had 114 million monthly active users as of this quarter, which has not seen growth for three consecutive quarters.
Momo ’s revenue has been mainly dependent on live broadcasting. Due to the disappearance of dividends in the entire live streaming market, Momo ’s Q3 live broadcast revenue was 3.275 billion yuan, an increase of 18% year-on-year, and the growth rate was the same as the previous quarter. The share of live broadcast in total revenue continued to decline this quarter, and 69% of revenue was the lowest since Momo went public. Momo is working towards the goal of diversified revenue structure.
As another major source of revenue for Momo, value-added services for the quarter were 1.065 billion yuan, an increase of 86% year-on-year. The growth of this business comes from the increase in the income of exploration members on the one hand, and from the … on the other hand
Editor’s comment: In response to the slowdown in revenue and user growth, Momo’s strategy is to create a new product matrix. In the past year or so, Momo has launched more than ten pan-social apps, including ZAO, Joule, Hertz, and Zuan, and it has even been restarted not long ago …
Unlike Zhihu Zhihu Circle, be a content community to help users find belongings
Many in-depth users have recently received the invitation to test the “Know the Circle”. The official account of the circle said that the circle uses a small group to provide users with the same interests and characteristics. , Easier communication and interactive environment. A few months ago, Zhihu quietly launched this new feature. The large-scale release of the internal test news means that the circle function has initially taken shape and has a user base.
At present, the Zhihu Circle section is relatively complete, and the layout is similar to that of Weibo ’s Chaohua community. Zhihu Circle and Zhihu Ontology are relatively independent and more like a content community. However, content communities such as Baidu Post Bar, Weibo Chaohua, and Douban Group already have their own signature features and user base. The newcomers who know the circle obviously have to face very strong competitive pressure.
Across the major content community platforms, Baidu Post Bar has a high starting point and a large user scale, but due to various changes, it has fallen behind; Weibo Chaohua, as a place for interactive interaction among fan groups, has successfully won in the fan economy; Douban group is more special, it is the entertainment circle”, Again …
Editor’s comment: Knowing that the circle starts with interests and hobbies, not only wants to achieve accurate delivery of content through streaming, but also hopes to improve the user’s …
This article comes from the paid section “Daily Business Collection”-November 27 Day
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