“Everyone copied you, I copied you, this has become a trend in the short video circle.”
Zebra (pseudonym) is the creative director of a content creation agency. He told the internet celebrities who understand the notes signed by his organization that he has imitated and borrowed some popular and popular ideas in short video content creation. Use this to carry out micro-innovation and create pseudo-original works.
In his opinion, some of the original works of Internet celebrities in his own institution have been imitated and borrowed by other organizations, Internet celebrities and bloggers. It ’s plagiarized. Now the narration of this incident is so exciting that I can understand it. After all, even a blogger who is a cow has a day to run out of ideas.
Zebra said that as early as two years ago, he knew that there was such a celebrity anchor on the live broadcast of Douyu, which was called Egg Egg Commentary. Laughing abdomen. “However, Zebra emphasized that no matter how interesting the creative content is, the audience will naturally have aesthetic fatigue.
It can be said that exhaustion of creativity and aesthetic fatigue are problems that almost all popular bloggers will face. The Internet celebrities under Zebra’s organization are no exception. “When you first started, whether you are an Internet celebrity or a planner, you will feel that creativity can continue to flow, and good ideas and inspiration are like the ones coming from the hands.” p>
However, the creative “burst period” cannot be infinite. The inspiration of some creative masters will quickly dry up after one year. It is difficult to think of a bright and unique topic. “There are only a few profound content creations. Creativity can last for two years. “Zebra told me that I can understand the notes. Because the creativity is exhausted, the content created will make the audience lose interest, and the traffic will plummet.” Even the top Papi sauce, this year’s traffic situation We can all see it, not to mention the Internet celebrity group at the waist. “
Of course, the exhaustion of creativity is not a reason for plagiarism, but just for “just the right meal”, many people have to do it as a last resort.
“When you see a creative with a little traffic, go to imitate the creation and do some micro-innovation. To be honest, we also had a guilty conscience at the beginning, but the drainage and interaction effects are good, and we are used to it.” Zebra said, Internet celebrities and content creators who have been in the business for two years or more, few of them dare to pat their breasts and say that they have never imitated and borrowed from others’ content. Only partly pay attention to “face” and capable head influencers and creators, or they have a good ability to absorb and transform.Or imitate the ideas and ideas of foreign bloggers on the tubing.
“Everyone is holding a” tape tape “and seeing good videos, they will learn from it and innovate, but it ’s almost like copying eggs (narration) this time, and it is really rare to be blamed after being accused.
It is not difficult to see that the exhaustion of creativity is the reason why some internet celebrities and content creators “watch and learn from each other.” So, whether it is for reference or plagiarism, aren’t institutions and Internet celebrities afraid of such actions being “crushed” and defending rights?
02 Big Internet influencers copy small Internet influencers to reduce the risk of being defended
“It’s very common to make content imitations among internet celebrities, but I don’t know why this big V will copy Shao Ailun.”
“Xiao Yao” was also a celebrity blogger, and often posted some short video content with beauty and fashion on the short video platform. She told me to understand the notes. Although her account has millions of fans, it is not easy to please her fans with unique ideas.
As the creativity dried up, the little monster also began to imitate and borrow some new ideas from other online bloggers. “But people in this industry know that imitating, borrowing, or even plagiarizing, they will not find bloggers with a certain reputation.” Xiao Yao said that the “sister” who brought herself into the past reminded her to imitate and learn from The target is to focus on the new generation of online bloggers with less than 300,000 followers and content clicks that are usually less than 2000. Don’t touch the influential ones.
This approach is because these new Internet celebrities have a lot of ideas and a lot of potential ideas. More importantly, the influence of these online celebrity bloggers is generally small, so they can reduce their risk of rights protection and complaints.
“There are many new generations of internet celebrities who are very talented, but they are not long-lasting. After all, the bonus period of net celebrities has passed.” Xiao Yao said that even if the new talents are overwhelming, they are limited to the algorithms of the pan-entertainment platform and the content traffic is compared. Low, usually for a long time. Therefore, the risk of imitating such Internet celebrity content is relatively low. Even if some people find that they have been plagiarized, they may have left the industry because of disappointment before they can defend their rights. “Even if they really want to defend their rights, the newcomer’s fan base is very low, and the volume is too small to form influence.
The little demon guessed that it was precisely because the egg commentary had more than 6 million followers, so after the original complaint was “plagiarized”, he dared to be fearless, and criticized those netizens who criticized him. “However, he did not expect that Shao Ailun’s popularity was actually Not low, not a new influencerOr an unnamed pawn, things are getting worse now. “
There are not many internet celebrities and bloggers accused of plagiarism in the industry. Xiao Yao pointed out that these internet celebrities tend to be “low-keyed” for a period of time after the incident. Individuals with a large fan base will choose to evade the problem, but they will not have a fierce conflict with the original author and supportive fans.
“After all, everyone knows that this matter is in the first place, especially the evidence has been put out. In fact, as long as there is no fierce conflict, netizens will forget it after a while, and there will be no fans to investigate.” For the contradiction between the choice of egg explanation and the “crimination” of his netizens, the little demon said it was difficult to understand.
Actually, no matter whether you want to face the crime and live face-to-face or you are not afraid to protect the rights of the original creator, the reasons may be caused by the high cost of “protecting rights.”
03 Difficulty in defending rights and inability to prove that video washing is difficult to contain
“You are plagiarized, you can only stare, you can’t do anything.”
Xu Hui is a short video blogger in the food industry, which is what Xiao Yao calls a “newcomer.” He told me to understand the notes. In the middle of last year, he started to create some gourmet short videos and posted them on Weibo and several short video platforms. Because of his media work experience, he produced relatively unique content and unique shooting styles, but Due to popularity and funding, the playback volume is not very high.
However, after the Spring Festival this year, he found that a well-known video blogger went back according to the food road book he had done, and posted several short videos. “Whether it’s the category of food or the shooting style, it is almost the same as my work, and even the explanation process is the same, but the playback volume is far more than a hundred times higher than my original work.”
“A normal person understands at a glance that this blogger’s video is copied from me, but if I want to defend my rights, I have evidence.” Xu Hui told me that he understood the notes and he tried to negotiate with the online blogger The other side ignored him. It wasn’t until he left a message below the video show that the other party copied his work (and submitted a link to the original content), and the blogger began to reply in private messages.
However, the content of the private message is first of all to question whether Xu Hui can provide strong evidence. If there is no strong evidence, then the other party will identify this behavior as defamatory, “I took two sets of video screenshots, made a comparison and sent it to her, but she asked the characters and time in it?”
Due to the people in the screen, the shooting time (Season) is different, the other party does not recognize plagiarism at all, insisting that it is “coincidence”. And let Xu Hui not be aggressive, or you will let his fan group to find him “comment” together, the other party even threatened to make Xu Hui’s Weibo and video accounts completely “cool”.
“People say coincidence, what can you do. Even if you compare the lines together, it is only a coincidence at best.” Xu Hui told me that he understood the notes, and he consulted relevant lawyers. If he really wanted to defend his rights, he could only take legal channels. , But this is time-consuming and labor-intensive, and may not have a winning chance. “The key is the dimensions and standards of plagiarism and reference. Who should make the authoritative judgment?”
Thus, after careful consideration, he considered giving up his rights. According to his knowledge, because of the difficulty of defending rights, there are not a few bloggers in the circle who have given up their rights after being plagiarized. “Small netizens and bloggers can be said to be vulnerable groups. Fans, drooling can drown you. “
In the field of Internet content creation that gains traffic and fans “get the world”, some head influencers who have millions or even millions of followers can be said to have mastered the absolute “truth” in this field. The object of platform rules, even the rulers. It is difficult for some original authors to defend their rights, and it has a lot to do with the countless flows of plagiarism. The platform management side has no intention or intention to thoroughly investigate whether there is plagiarism on the big V on its platform due to some complaints.
[Concluding remarks]
Regardless of borrowing, imitating, or plagiarizing, as long as the content can draw in and attract more fans, you can have a certain right to speak. Even in the face of the original author’s testimony, controversy, and rights protection, he was still able to say “pure coincidence.”
If Shao Ailun is not a little-known internet celebrity, and if he is an unknown newcomer like Xu Hui, this time the complaint about egg plagiarism will not be so popular. But is this Shao Ailun’s luck? I am afraid that no original creator is willing to have such luck.
If the content creation ecology is frequently disrupted, original authors cannot defend their rights, traffic, that is, “justice” will spread in the field of pan-entertainment, and the short video (live) industry will also encounter the embarrassment of the text creation market. If newcomers and new bloggers on the internet have lost hope in the short video industry and no longer create new content, who should some well-known big Vs “imitate” and “learn from”?
“You are plagiarized, you can only stare, you can’t do anything.”
Xu Hui is a short video blogger in the food industry, which is what Xiao Yao calls a “newcomer.” He told me to understand the notes. In the middle of last year, he started to create some gourmet short videos and posted them on Weibo and several short video platforms. Because of his media work experience, he produced relatively unique content and unique shooting styles, but Due to popularity and funding, the playback volume is not very high.
However, after the Spring Festival this year, he found that a well-known video blogger went back according to the food road book he had done, and posted several short videos. “Whether it’s the category of food or the shooting style, it is almost the same as my work, and even the explanation process is the same, but the playback volume is far more than a hundred times higher than my original work.”
“A normal person understands at a glance that this blogger’s video is copied from me, but if I want to defend my rights, I have evidence.” Xu Hui told me that he understood the notes and he tried to negotiate with the online blogger The other side ignored him. It wasn’t until he left a message below the video show that the other party copied his work (and submitted a link to the original content), and the blogger began to reply in private messages.
However, the content of the private message is first of all to question whether Xu Hui can provide strong evidence. If there is no strong evidence, then the other party will identify this behavior as defamatory, “I took two sets of video screenshots, made a comparison and sent it to her, but she asked the characters and time in it?”
Due to the people in the screen, the shooting time (Season) is different, the other party does not recognize plagiarism at all, insisting that it is “coincidence”. And let Xu Hui not be aggressive, or you will let his fan group to find him “comment” together, the other party even threatened to make Xu Hui’s Weibo and video accounts completely “cool”.
“People say coincidence, what can you do. Even if you compare the lines together, it is only a coincidence at best.” Xu Hui told me that he understood the notes, and he consulted relevant lawyers. If he really wanted to defend his rights, he could only take legal channels. , But this is time-consuming and labor-intensive, and may not have a winning chance. “The key is the dimensions and standards of plagiarism and reference. Who should make the authoritative judgment?”
Thus, after careful consideration, he considered giving up his rights. According to his knowledge, because of the difficulty of defending rights, there are not a few bloggers in the circle who have given up their rights after being plagiarized. “Small netizens and bloggers can be said to be vulnerable groups. Fans, drooling can drown you. “
In the field of Internet content creation that gains traffic and fans “get the world”, some head influencers who have millions or even millions of followers can be said to have mastered the absolute “truth” in this field. The object of platform rules, even the rulers. It is difficult for some original authors to defend their rights, and it has a lot to do with the countless flows of plagiarism. The platform management side has no intention or intention to thoroughly investigate whether there is plagiarism on the big V on its platform due to some complaints.
[Concluding remarks]
Regardless of borrowing, imitating, or plagiarizing, as long as the content can draw in and attract more fans, you can have a certain right to speak. Even in the face of the original author’s testimony, controversy, and rights protection, he was still able to say “pure coincidence.”
If Shao Ailun is not a little-known internet celebrity, and if he is an unknown newcomer like Xu Hui, this time the complaint about egg plagiarism will not be so popular. But is this Shao Ailun’s luck? I am afraid that no original creator is willing to have such luck.
If the content creation ecology is frequently disrupted, original authors cannot defend their rights, traffic, that is, “justice” will spread in the field of pan-entertainment, and the short video (live) industry will also encounter the embarrassment of the text creation market. If newcomers and new bloggers on the internet have lost hope in the short video industry and no longer create new content, who should some well-known big Vs “imitate” and “learn from”?