Text | Zinc scale Li Lilin, Edit | Chen Dengxin, title picture from: Visual China
The dumb radish, known as the “Fresh Fresh E-commerce Dark Horse Platform”, is experiencing the biggest crisis it has encountered since its inception-starting on November 22, the official dumb radish was dubbed “mismanagement” and immediately A series of problems that led to the crisis of closing stores and the failure of franchisees to withdraw capital and make consumers’ recharge amounts unusable.
Although on the 23rd and the 24th of November, the official Weibo blog kept talking, and it was announced that the Daojiao will gradually resume office on November 25 to prepare for early operation. However, for the daikon radish, this calamity does not seem to be so easy to pass. As of the press release on November 27, from the zinc scale survey, it showed no signs of resuming office.
In 2019, the fresh air e-commerce industry has a strong reputation. In April of this year, the first 1,000-square-meter Hema vegetable field opened in Shanghai. Subsequently, Suning vegetable field and Meituan’s grocery shopping function were also launched one after another. The simultaneous influx of Internet giants and capital has made this e-commerce track segmentation field become Crowded.
At that time, some experts believed that the scale of China’s fresh produce market was close to one trillion yuan. Facing such a blue ocean, rapid expansion and preemptive opportunities have become the first steps in the development of many enterprises. However, the sequelae of too fast steps quickly emerged, and once financing failed to keep up, it was completely chaotic. This was not only the status quo of radish, but also the reason for the collapse of countless fresh e-commerce startups in the past.
The fall of fresh e-commerce is not an example
On November 27th, a small program was registered on the Zinc scale to check the current resumed office progress. Randomly selected several areas, such as Bengbu, Hefei, and Fuyang, in Anhui Province, and selected vegetable mushrooms, seasonal fruits, meat and eggs The final classification of vegetarian food is “There are no related products here”, which means that the daikon radish is still in crisis and it is not known when it will be able to resume business.
The stumped radish in trouble is not a small role in the field of fresh e-commerce. Since its establishment in Hefei, Anhui in 2015, it has ushered in rapid development. Although the pre-sale model of “online ordering and offline ordering, today’s ordering day order” failed to break away from the old tradition of fresh e-commerce, but through the integration of APP and offline community stores, the innovation of setting up front warehouses has achieved good results. Response.