Looking at the entire market, 90% of SMEs are struggling to survive the one-year stand-up, two-year profit, and three-year death. SMEs that far exceed 30 million have contributed more than 60% of the country’s GDP, and they are indispensable in the field of enterprise services. However, the needs of SMEs have not been met in the markets served by Chinese enterprises.
On November 27th, Alibaba Cloud and Alibaba released the acceleration platform for SMEs at the “Beijing 36Kr Wise Conference”, hoping to leverage Alibaba Cloud’s technology and business capabilities in the field of cloud computing, while applying rich media resources and 800,000+ Enterprise data escorts the growth of SMEs, hoping to “let SMEs truly focus on their core business and allow reliable enterprise services to benefit more areas.”
Throughout the entire market, 90% of SMEs are struggling to survive the one-year stand-up, two-year profit, and three-year death. SMEs that far exceed 30 million have contributed more than 60% of the country’s GDP, and they are indispensable in the field of enterprise services. However, the needs of SMEs have not been met in the markets served by Chinese enterprises. BAT’s entry into the enterprise service market can undoubtedly accelerate the service sector for SMEs.
The evolution of enterprise services in the Alibaba Cloud market
Alibaba Cloud Market is the earliest BAT platform for SME services. Since its release in July 2013, the Alibaba Cloud market has been accelerating on the way to “let enterprises make good use of software.”
In 2009, Alibaba Cloud began to deploy the field of cloud computing, which promoted the rapid development of cloud peripheral markets. In July 2013, Alibaba Cloud Market was formally established, specializing in cloud peripheral products, and empowering enterprise development through mirroring and API products.
On August 19, 2014, Alibaba Cloud launched a new plan called the “Cloud Consolidation Plan”, which clearly defined its 3-year goal for the development of its ecosystem: recruit 10,000 cloud service providers. The Alibaba Cloud market has been paying attention to the SME service market. In this plan, the Alibaba Cloud market expands the product category to 6000+, increasing the proportion of SaaS products in Alibaba Cloud market orders to 25%, breaking a single “cloud periphery” The impression of the sales platform has realized the formal transformation to a SME service platform.
In 2016, Alibaba Cloud released the “Oasis Plan”. Alibaba Cloud Market opened Alibaba Cloud’s channel system to provide channel empowerment for small and medium-sized SaaS companies. There were 10 software companies in the Alibaba Cloud Market with a quarterly transaction volume of over 1 million. Partners’ quarterly transactions exceed 10 million.
In 2017, the “Cloud Consolidation Plan” was upgraded, and Alibaba Cloud began to introduce the “smart” concept to build an intelligent cloud ecosystem. Alibaba Cloud Market cooperates with well-known software companies such as Cisco, SAP, Informatica, NetApp, Winning Bidder, UFIDA, Fanwei, Fortinet, Lenovo Cloud, etc. at home and abroad to launch a 15-day free trial program for commercial software.Promote 1 million SMEs to achieve intelligent transformation. In May of the same year, more than 4,000 software from more than 1,200 well-known software vendors at home and abroad have achieved online services through commercial software free trial programs.
In 2019, the ecological strategy of the cloud market is upgraded, and the service provider’s “choice” business model is exported. Alibaba Cloud’s market choice model is that Alibaba Cloud carefully selects “excellent quality, excellent service, and excellent word-of-mouth” quality software to provide enterprise customers with high-quality software services on the cloud. At present, Alibaba Cloud Market has 10 sections including Applet, Enterprise Intelligent Marketing, Website Construction, Finance Software, Office Software, Party Construction Cloud, Security Products, Smart Campus, etc., covering Chanjet, Winning Interactive, Yunmeng, Gao Well-known software service providers such as Germany, Word of Mouth, Orzhe, Boxun, Nanwei, Haojing, Hechang Technology and eSignature have achieved annual sales of over 100 million head service providers and an 8-fold increase in overall transaction flow.
September 2019, the cloud market announced the recruitment plan of Alibaba Cloud’s selected channel partners at the Yunqi Conference: Recruiting 10 total generation services to serve tens of millions of SMEs, further magnifying the service effect of SMEs in the cloud market. The cloud market now serves nearly one million SMEs each year, covering a variety of scenarios including enterprise applications, basic software, cloud services, solutions, IoT, and more. In November, Alibaba Cloud Market won the “2019 China Enterprise Service Excellence Platform Award” at the “Insight 2020 China Enterprise Service Annual Conference”.
Alibaba Cloud market accelerates SME growth
Alibaba Cloud Market, known as Software Tmall, is a platform that provides standardized SaaS software transactions and delivery. Small and medium-sized enterprises can choose the services that are most suitable for them in the massive boutique software and services of the Alibaba Cloud market, and achieve efficient construction and modification of business systems on the premise of saving enterprise application development costs. The cloud market understands the needs of all SMEs, and through the resources and capabilities of the platform, it unites service providers to export high-quality products and services to meet the needs of SMEs.
1. Meeting the marketing demands of SMEs: applets and CRM
It is difficult for small and medium-sized enterprises to survive. In the context of a bad economic situation, small and medium-sized enterprises still face a difficult situation of fierce homogeneous competition, scarce human resources, and limited development funds. Small and medium-sized enterprises want to survive the early years of wolves, business growth and improving core competitiveness are urgent. As the last traffic blue ocean in the era of consumer Internet, applets have become a necessary means for SMEs to achieve business growth. But small programs are difficult to develop, manage, and operate. How small and medium-sized enterprises can take the lead in the competition of ten thousand people has become a topic of concern for everyone.
Winning Interactive is a small program service developer who has cooperated with Alibaba Cloud in depth. In response to the needs of small and medium-sized enterprises for the functions of small programs and multiple marketing scenarios, it provides users with a “managed + management + operation” fully managedSmall program development services, achieving multi-terminal integration and rapid delivery capabilities. Among them, the catering brand “Abai Handmade” has built an ordering platform by using Alibaba Cloud Mini Program to establish an omni-channel link with users to achieve online sales + offline traffic barrier-free access. Currently, it has developed 6 directly-operated stores. And franchise stores, completed the brand from scratch, from the best to the best.
Relying on the underlying capabilities and channel resources provided by the Alibaba Cloud Market, Winning Interactive has developed and launched a small program of 100,000+, and launched 33 modules and 3 marketing plug-ins, including malls, smart restaurants, content management, training, etc. Enterprise empowerment has become the backbone of corporate marketing upgrades. In addition, the cloud market also has a variety of marketing products to meet the comprehensive marketing needs of SMEs in terms of customer acquisition and membership management.
2. Helping agile and efficient enterprise management: SaaS of financial software
As early as 2017, SaaS transactions in the cloud market have accounted for 25% of the entire market. For small and medium enterprises facing fierce market competition, the use of standardized SaaS products can not only meet the basic needs of daily office, but also Achieve rapid deployment of online applications. However, the current standardization of SaaS products is still a difficult problem, especially heavy financial ERP. The high cost and highly customized features do not meet the needs of SMEs.
Changjietong is the first financial SaaS provider introduced in the cloud market. Changjietong merges with the Alibaba Cloud market to create a new cloud + application model for traditional small and micro enterprises’ financial and management transformation issues. Intelligent operation transformation, cooperation products include: good accounting, payroll butler, T + / T + Cloud, G6-e, easy account management, T3. Among them, the small and medium-sized enterprise, Zibo Shenfa Huiyuan Industry and Trade Company, has used the Chanjet T + system, and its 13 traditional supermarkets have gone from a week of report preparation to online inventory control in real time, completing the company’s internal financial standardization. Management, saving time and labor costs.
Through the empowerment of Alibaba Cloud technology and business, Chanjet not only promoted the digital transformation of SMEs, but also realized the establishment of online and offline business opportunity marketing models, enabling big data to enable technology integration, product co-creation, Commodity sales, ecological delivery, full-link underlying infrastructure. As a result, Chanjet has added more than 20,000 customers and sales of nearly 50 million. It will empower more small and micro enterprises in the future.
3. Pay attention to the acceleration of the growth of SME vertical track: new retail
As the digital transformation of Chinese enterprises has entered an accelerated period, the SME industry is showing a trend of diversified and increasingly vertical tracks. The selection of standardized enterprise application services that meet business requirements and industry fields has become an important way for SMEs to enhance core competitiveness and accelerate growth in vertical industries. However, most of the needs of SMEs are extremely fragmented and there is a need for standardized SaaThe requirements of S products are extremely high, and the business needs of SMEs are difficult to meet.
The cloud market this year has focused on opening up new retail and government cloud markets, as well as a container market for developers, to meet the diverse needs of SMEs. As a service provider of Alibaba Cloud RPA, Yum! Is committed to providing omni-channel digital retail solutions for Chinese retail enterprises, helping customers achieve digital transformation and business innovation. After the launch of Yum! In the new retail market, through cooperation with Alibaba Cloud RPA, a total of 188+ new retail processes have been developed, which basically cover 85% of new retail scenarios, making the company’s work efficiency 10 times higher.
Using Alibaba Cloud RPA’s technical capability output, Alibaba Cloud market platform advantages, and Yum’s own service capabilities, Yum has realized further exploration of the new retail industry. At present, Yum’s business covers the fields of enterprise Taiwan, cloud services, retail distribution, e-commerce, mobile applications, big data applications, and supply chain, and has become a well-known domestic omni-channel new retail solution service provider.
The future of small and medium-sized enterprises out of the plight of death
Alibaba Cloud Market has met the continuous development and changing business needs of small and medium-sized enterprises through its rich enterprise application service category, sound regulatory guarantee mechanism, and forward-looking corporate service ecological development strategy. Service guarantee empowers SME customers.
As of now, the Alibaba Cloud market has covered a variety of scenarios including enterprise applications, basic software, cloud services, solutions, IoT, etc., serving nearly one million companies each year, helping small and medium-sized enterprises to obtain professional products and solutions from a single source. Program.
In the last ten years, Alibaba Cloud has achieved a leap from the unknown “Tian Fang Ye Tan” by the West Lake to the world’s leading cloud computing service platform. In the next decade, Alibaba Cloud will continue to make efforts in high-tech fields represented by cloud computing, big data, artificial intelligence (AI), etc., and change the business model and development pattern in the field of enterprise services. As the last mile of Alibaba’s ecological landing, the Alibaba Cloud market will also continue to focus on the field of SME services, continue to output standardized enterprise service software for customers, and provide service providers with a full range of technology, business and brand empowerment. Technical capabilities and business resources have laid a more solid foundation for the survival and development of SMEs.