Me, the anchor of the fighting fish, the white shark, 15 million yuan fetched water.
Editor’s note: This article comes from WeChat public account “ Box lunch finance ” (ID: daxiongfan ), Author Guo Xiaokang.
At 23:00 on November 21, 2019, a man kept refreshing the page in front of the computer screen. He had a wife, children and a large number of fans.
This person is a white shark, Douyu “CF brother”, the last night of Douyu’s top ten peak anchors in 2019, 15 to 10, he stared at his live broadcast room, looking forward to the 5 million shark fins appear.
Before that, he had brushed 15 million shark fins for himself, which is 15 million yuan, but slowly he found that the momentum was wrong. 15 million could not guarantee the top ten at all, but he had exhausted all his food. . At 23 o’clock, White Shark made a bold decision, directly contacted his betta operations, and said whether he could advance a salary of 5 million to make a list of himself. After getting a positive answer, he stared at his live broadcast room and looked forward to it. 5 million shark fins come over.
The time passed by every minute, and he couldn’t sit still anymore. He kept refreshing the live broadcast page and kept urging Douyu operators, but until the last moment, 5 million shark fins were still not received. He missed the top ten and spent 15 million missing the top ten anchors of the year.
He was a little angry. He used all his income to make a list of himself but failed to achieve his expectations. He uttered a few words of fighting fish in the live broadcast room and apologized to the fans before broadcasting. When anger flooded his brain, his behavior became impulsive. He sent several Weibo posts on the real-name diss Douyu platform, and the angry jet fighting fish agreed to give him a list but did not call the shark fin over him, which led to his miss Big peak anchor.
I did n’t know if it was a problem with the program. Two hours after the end of the list, Douyu hit 5 million shark fins to the account of the white shark. If he had been angry just now, this time it completely broke him down.
He was mad at fighting fish on Weibo, “15 million years of hard-earned money, his wife and children did not buy any large items, I just want to fight for the face of the fight for themselves in the end You ca n’t charge me, do n’t promise me, I borrowed 5 million and entered it. Cooperation is mutual trust. I trust you to renew your contract. Ask if you can help me make up 5 million, I will help you make a performance, you play me at the end? I served, I left, can not broadcast … “
There is a cruel proverb in the American sports media world: “The second place is the biggest loser.” For Douyu’s top ten anchors of the year, the 11th place is the biggest loser, and White Shark is the one The biggest loser.
After the event was fermented, the Weibo topic # 斗鱼 坑 了 白 爪 1500 万 # instantaneously appeared on the hot search, white shark fans and eating melon netizens criticized Douyu “eat people without spitting bones”, “cut leek and cut To the anchor. ” According to Douyu insiders, Douyu quickly intervened when he saw the situation, and wanted to calm down the negative public opinion impact on Douyu as soon as possible.
On the same day, White Shark deleted a few Weibo posts on the real-name diss Douyu platform, leaving only one Weibo post: “Ten! Wait!”
Anger of anchor, Anxiety of betta
In fact, this is not the first time Douyu has engaged in the top ten anchors of the year.
Beginning in 2017, in order to further activate the user’s motivation to pay, Douyu has followed its example in Huya Live and started its own anchor annual battle. The amount of gifts given by users determines the most influential anchor in the platform. To put it plainly, it is to spend money to buy a name. As for whether this money is paid by fans or anchors, guilds or platforms, it depends on the situation.
It can be said that this annual competition of anchor influence has become a routine action of Douyu. However, due to the direct connection with money, the platform, guild, and anchor three parties have gradually evolved. “Collaboration” tacit understanding-the anchor / guild smashed money for themselves, and then the official returned the money to the relevant account.
White Shark was not satisfied with this year. It was in negotiating with the platform to use the 5 million support to rush into the top ten, but he failed to receive the money at a critical time. Still because of insufficient funds, he missed the opportunity to cross the list, and fell to the embarrassing position of eleventh.
Through the complaint by the anchor White Shark,We can clearly see that the platform is both a referee and a player in this annual anchor list battle planned by Douyu.
Douyu is a rule-maker who aims to attract traffic and gifts in a short period of time, and retail money is its purpose. For the sake of fame and influence and higher signing fees, the anchor will also join the battle for himself, and the guild is associated with the anchor. Needless to say. The most worth mentioning is that Douyu will also assist the anchors in completing the rankings. By making advance payments and other methods, this can make the platform’s data and flow look better.
It’s just that the appearance of the platform is a bit indecent, so that the contradiction is stimulated, and Douyu’s anxiety is put in front of everyone.
Betta has every reason to be anxious.
Single monetization channel, Douyu listed water reverse
On November 27, Douyu released the third quarter of 2019 financial report. According to the financial report, Douyu ’s third quarter revenue was 1.895 billion yuan, a slight decrease from the second quarter of 1.872 billion yuan. The net loss was 165.4 million yuan, compared with a net profit of 23.2 million yuan in the second quarter, a substantial increase in losses.
Affected by this, Douyu’s US stock price fell 1.57% after the market, and closed at $ 7.53 per share. At the close of the day, the share price closed at $ 7.65 per share, a decrease of 0.65%, and the market value was about $ 2.483 billion.
As an old rival, Huya now has a market value of US $ 4.648 billion. Huya’s total net revenue in the third quarter was 2.265 billion yuan and net profit was 123.2 million yuan. In contrast, Douyu’s answer sheet did not satisfy the capital market.
After the 1000 broadcast war, the era of live track oligarchs has arrived. As the two remaining giants, Douyu and Huya have always been the targets of comparison. Compared to the listed issue price of Huya, which has risen to US $ 12, it has now risen to US $ 21.35, and the price of betta released at US $ 11.5 has fallen by US $ 7.65, completely losing out.
In fact, since Douyu’s listing, the stock price has been tumbling down since it reached a short-term new high of $ 11.8 on the second day of listing. It is worth noting that in the evening of October 17, Douyu had a shocking night, the stock price fell 10.2%, including August 13, Douyu fell 10.98%, just 4 months, Douyu has experienced A plunge.
What is more desperate than the stock price is the proportion of Douyu’s revenue model.
From 2016 to 2018, Douyu ’s live streaming revenue accounted for 77.69%,