The prospects for the offshore circuit are bright, but also face the challenge of rising traffic costs.
With capital tightening in the primary market and peaking in traffic dividends, overseas markets are beginning to attract the attention of all parties, and overseas business is bringing new incremental markets to enterprises. On November 27th, the WISE2019 Globalization Summit was held in Beijing, with representatives from 36Kr Global, Shunwei Capital, Facebook, Lazada, HSBC China, Skyroam, Star World, Shopify, Leading Digital, Chuxin Capital and other enterprises and investment institutions From the perspectives of policy environment, industry cycle, market space, overseas marketing, etc., we jointly discussed the opportunities and challenges faced by enterprises in expanding their offshore business under the wave of globalization.
Ma Cheng, CEO of 36Kr Global, an overseas business group company, shared the process and planning of globalization and the mission of 36Kr Global. He said that as a media-born company, 36Kr Global’s mission is to break the asymmetry of Asian information. 36Kr Global has three media brands doing this: Chinese media go abroad, English technology media KrASIA, and Japanese technology media 36Kr Japan. After solving the information gap, 36Kr Global will also copy 36Kr’s consulting services to cross-border.
Xun Da, founding partner and CEO of Shunwei Capital, is optimistic about the Indian market: “Being right, you need to see the future direction before the rise of the megatrend, and make the layout and investment as much as possible. In early 2016, the team observed India is at a turning point in the replacement of feature phones with smart phones. The popularity of 4G networks has also accelerated the arrival of the Indian mobile Internet wave. I believe that in the next ten years, India will have many very valuable companies. “
For the overseas business, Chen Zhen, head of Facebook’s Greater China business development, is optimistic. He believes that the prospects for the offshore circuit are bright, but also face the challenge of rising traffic costs. To this end, he put forward three major recommendations: layout of emerging countries and markets, layout of overseas emerging traffic platforms, and selection of high-potential customized product categories. He said that Facebook will work with its official agents and partners in China to comprehensively help Chinese brands go global.
Zhong Lianghua, senior vice president of cross-border investment and service ecology of Lazada, Alibaba’s flagship e-commerce platform in Southeast Asia, believes that Southeast Asia has already become a Chinese offshore company due to its young population, rapid penetration of mobile Internet, and rapid development of the Internet economy. Even the high dividend market that global companies pay attention to. He revealed that Lazada’s cross-border business has grown by more than 100% for five consecutive years. With the support of Alibaba, Lazada, in response to the market conditions and pain points in Southeast Asia, has laid out infrastructure such as logistics and payment systems in Southeast Asia, providing businesses with ideal channels to go to sea, and also promoting the long-term development of the local digital economy in Southeast Asia.
For nonIn the continental market, Pang Yi, vice president of Sida Times Group, said that the world ’s most underrated market today is the pan-African market. “In short, Pan-African is a unified, young market that has entered the beginning of modern living industry.”
A big sentence from the 27th WISE2019 Globalization Summit:
