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Zhang Lixian called “Lao Liu” and Wei Ying called “Cat Help”. They decided to read the library and catch the fish’s artistic temperament, but they all refused to talk about feelings, but they were serious about doing a small and beautiful business. . It’s just that this business has the spiritual food of “books” and is not so naked.

Zhang Lixian also ran on the ground outside Beijing, looking for a new warehouse for reading.

11 At the beginning of the month, the library’s founder Zhang Lixian sent a letter of help on Weibo. Due to irresistible factors, the library’s warehouse in Beijing faced relocation. This is the sixth relocation and the most damaging one Migration. He called for “turning your study into a library for reading” to pass the cost of relocation to the readers.

Respondents were so crowded that it exceeded Zhang Lixian’s expectations that he had to explain that the relocation of the warehouse was to make life better, not to live on. In the midst of the double eleven shopping tide, Zhang Lixian had to apologize for the backlog of shipments caused by the surge in reading orders.

The backlog of orders includes 10,000 books purchased by multi-catch fish in support of reading. Not only is its warehouse larger than the warehouse of 5,000 square meters by 2,000 square meters, but two Those who have the same temperament and love each other.

In the past two years, the second-hand trading platform, Catching Fish, has rapidly grown into a warm online flea market. Books are currently the main category. After obtaining a round of financing from Tencent Investment in 2018, Catch Fish moved the warehouses that were frequently out of stock and settled in Wuqing, Tianjin.

Beijing weekend in November, windy, catch more fish. The second-hand bookstore in Dawang Road is like a safe haven. Readers who come here are buying old books that have been refurbished. Co-founder of catch more fish. Chen Tuo scans the code at the checkout counter. When he is not busy, he also picks up a small book and holds it, and refreshes the app from time to time.

In a multi-caught fish bookstore, a reading library is neatly arranged, and the relationship between a good reading library and a multi-caught fish selling second-hand books is not limited to the warehouse. In essence, they all have Depends on the rise of the Internet economyFor the encounter of people with books.

Harmonious but different, they are both cultural products of the Internet era, and they are all innovations and rebellions to the existing system.

Zhang Lixian started reading library to innovate the traditional publishing industry’s reliance on the distribution end, so as to face the readers directly through Internet direct sales, and no longer be squeezed by the middle channel. , Opened the second-hand bookstore only in WeChat, allowing users to distribute idle good things again.

Refused to be the nail of the age, and then became a tough hammer. Nowadays, they all refuse to talk about feelings, but are serious about starting a small and beautiful business. However, this business is not so naked because of the spiritual food of “Books”.

“Watery” fellow travellers

Zhang Lixian called “Lao Liu” and Wei Ying called “Mao Zhu.”

In fact, Lao Liu is an editor and spends most of her time writing scripts. Mao Zhe is a poet, and often updates her diary about dreams in Douban. They decide the literary temperament of reading library and catching fish, which affects a wide range of users.

According to Lao Liu, only the water constellation is the most suitable for the industry of publishing and editing. The sixth child is Scorpio, and the cat is Cancer, so they are all “watery” fellows.

The most obvious change in reading library is 2015. In the previous ten years, reading library has been regarded as a one-man editorial department. This is also the original intention of Lao Liu when it was founded. Small workshop-type production can make its own editing concept more firmly implemented. More importantly, it is free from the oppression and exploitation of the middle channels of the publishing industry.

But after ten years, the library has gone from a one-person workshop to a 66-person company. Lao Liu felt that he was unable to do what he could. He is not facing purely traditional publishing, but needs many abilities from operation management to capital operation and market development.

At the end of 2015, Lao Liu held a scholarship and became a member of the EMBA27 class of Cheung Kong Graduate School of Business. “I chose to study at the Yangtze River Business School because I believe it can bring me things that need to be improved and improved.” He no longer holds the same view as most people before: EMBA is to meet more people who are dumb and have more money. .

One year later, Lao Liu said at the annual meeting with library readers over the years that he did gain something from the Yangtze River Business School and made up for many shortcomings in knowledge. During the year, the reading library was revised, using small format Swedish book paper, and started to be a small reading library for the children’s market, accompanied by micro-video mini programs.

Bai Yansong once asked the sixth child, after you finish EMBA, will you become a successful and vulgar businessman from a weird elf and wayward fun publisher in the past? Lao Liu said, “It is possible to become a vulgar businessman, and success is far from perfect.”

Just as the sixth student went to the Yangtze River Business School, Maozhu resigned from Zhihu and went to Ali’sSecond-hand trading platform idle fish.

Cats help to fish for the purpose of studying the second-hand economy. At that time, Freefish officially separated from Taobao and operated independently, with over 100 million logged-in users. Even though there were already 170 million idle goods sold at that time, Maozhu still believed that the problem of the C2C model was that bad coins expelled good coins.

So the later multi-catch fish is very different from the idle fish. It uses the C2B2C completely buyout model, imitating the Japanese BOOKOFF second-hand bookstore, first cut into the field of books, which is the easiest to standardize. Fish, caught fish are refurbished and sold at additional prices to other users.

In the days when the fish was idle, Maozhu was not happy. She was inconsistent with her boss’s business direction, and once fell into depression. For some time, she would cry a lot every morning and then pretend Go to work casually.

How deep is the injury? A year later, in a previous post about an Alibaba employee suffering from depression, and then reflecting on the culture of Ali, the former Alipay employee described the internal conflicts he experienced personally, and Maozhu agreed with his answer.

This can also explain why catch more fish only opened on WeChat, and later also got a round B financing of Tencent Investment.

The division of capital

The catching fish and reading library show an increasingly similar temperament. They are both “small creations” that can have emotional connections with people in the Internet era. In terms of team size, there are more than sixty people in the reading library of Lao Liu, and more than seventy people are caught by cats.

From the market point of view, more catch fish has won the likes of celebrities such as Li Xuan, Jiang Fangzhou, and Bo Bangni. Their recommendations on Weibo have promoted the promotion of more catch fish, which cost nothing; and reading Ku is a brand of fourteen years. It has always been blessed by old friends such as Bai Yansong and Chen Xiaoqing. The accumulation of many years is an important reason for reading the Ku ’s help letter to brush the screen.

From the content point of view, a cat who loved Japanese comics from a young age helped naturally understand Japan ’s economic history and started a second-hand economy because she felt that China ’s consumer economy is now similar to Japan ’s 1990s. Reading Library has also cooperated with MUJI in the past two years, and even exported it to many Japanese cities and Paris through MUJI.

The biggest difference between reading a library and catching fish is the division of capital and strategy, which is also determined by their industry and the characteristics of the founder.

Two years ago, Bai Yansong asked the sixth child. Now there are more people in the company. Have you ever thought of increasing the number of readers and the number of foreigners? Other books make a little money? Lao Liu said that he is now more honest and can only do things related to paper and text.

Even before, Lao Liu insisted on not financing or listing. He felt that money was not so important for publishing, because he had seen too many negative cases. For example, when Sunco Real Estate entered the book industry, it was necessary to produce Li Yuchun’s painting biography and Zhang Yimou’s autobiography, but soon died down.

“In a book, the content of wisdom and emotion is much higher than the content of money.” Lao Liu once tasted the sweetness after rejecting capital, that is, she did not need to return to capital, and did not eagerly pursue performance. Lao Liu is not unaware that greater value and social influence must rely on capital, but it is precisely this haste that makes the stability of reading libraries a scarce product of the times.

Today, the number of subscribers who read the library is stable at tens of thousands, and the users who catch more fish have accumulated to 2 million +. After all, the fish catcher aims at a broader second-hand economy.

In the summer of 2019, Catfish began to test the water department store business in Beijing. This is a much more complicated field than books. Catfish buys supplies in the living room, kitchen, and study room through the door, but Clothing, shoes, cosmetics, small appliances that have been used for more than three years, collectible antiques, computers, and digital cameras for mobile phones are not accepted.

In the multi-catch fish offline store, there is a space dedicated to these samples of recycled department stores, which has become a home in Cats’ memory. However, compared with books, the scale of this business still needs time. After all, after paying attention to the post articles published by the “Furniture Department Store”, only 11,000 reads.

After three rounds of financing and expansion of the team, Maozhu feels that he is lucky. This girl who is agitated and does not like acting, has begun to consciously transform into a mature entrepreneur.

“People who want to be entrepreneurs have a sense of adventure, and challenge everything unknown in the adventure journey. This is the source of fun.” Cats help.

Anyway, catching fish and reading libraries have a retro spiritual core. They are not the mainstream in the Internet entrepreneurial wave. Just like the second-hand economy itself is a representative of retro, long text of 30,000 to 50,000 characters is a challenge to current mobile phone reading, and young people in the editorial department have to go through training in proofreading and warehouses, just like the old Six-year-old went through the same job training.

The mental suffering they experienced was similar. More than 90 years ago, young sociologist Pan Guangdan returned to the United States to criticize the domestic argument of “following the trend of the times.” Pan Guangdan was born in biology. He doesn’t think that the tide is an independent thing, so he naturally associates the fish in the rapids and turbulence, which is a struggler in the tide.

Reading and catching fish are all upstream fishes. They are different from the glorious capital giants. They are small and beautiful.