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Relay is actually a company owned by the US operator Republic Wireless. They lease Sprint and T-mobile networks and are a virtual operator. When Republic Wireless launched in 2011, unlimited calls and text messages had not yet become standard packages. Their biggest selling point was the use of Wi-Fi to provide unlimited calls and text messages. Cellular networks were only a backup.
These experiences managing Wi-Fi and cellular networks led to the creation of Relay, and as these employees became parents, they wanted to stay in touch with their children in a way that didn’t involve smartphones.
Although it does not look like a smartphone in appearance, the interior of Relay is very similar to a mobile phone. It has a 4G LTE network, supports Wi-Fi connection, GPS for location tracking, etc., and uses Qualcomm chips. There is also a headphone jack and a battery that can last for two days when fully charged.
The walkie-talkie business is not new, but according to data from Maia Research Analysis, the market’s revenue has increased by more than 8% annually in the past three years. It is expected that this trend will continue at least until 2024, when the total market revenue may exceed 4.8 billion US dollars. Although the radio has been in existence for more than 75 years, it is still growing.
Although the market is not small, Chris Chuang believes that cannibalizing these traditional walkie-talkie manufacturers is not easy, because the new hardware is only one tenth the price of traditional walkie-talkies, although some Motorola walkie-talkies have also started to provide cellular network connections Features, but more of a supplement for high-end products to help it further increase profit margins.
Fortunately, products like Relay do not need to compete with traditional walkie-talkies. Because they are lighter and cheaper, they can be used in a wider range of scenarios. For example, schools can equip teachers for emergencies, such as construction workers with each other Quick contact. With the communication with customers, the usage of these new devices is constantly expanding.
The title map and department allocation chart come from: fastcompany