After the market on November 27, 2019, Xiaomi Group ( From single engine to multiple engines
In the first three quarters of 2019, Xiaomi’s three main business revenues were: 91.3 billion mobile phones, 42.6 billion IoT and consumer products, and 14.2 billion Internet services. Among them, the ratio of mobile phone sales revenue to revenue decreased from 80.4% in 2015 to 61.1% in the first three quarters of 2019.
In Q3 2019, Xiaomi’s smartphone shipments were 32.1 million. According to Canalys statistics, Xiaomi’s shipments in the third quarter ranked fourth among global mobile phone manufacturers with a market share of 9.2%. In the past four quarters, Xiaomi’s total smartphone shipments exceeded 120 million units, with total sales revenue of 116.4 billion.
On January 11, 2019, Xiaomi announced a “mobile phone + AIoT” dual-engine strategy. In Q3 2019, the sales revenue of IoT consumer products was 15.6 billion, a year-on-year increase of 45%.
In the first three quarters of 2019, the total sales revenue of Xiaomi’s smartphones and IoT consumer products was 46.97 billion. In the past four quarters, the total sales revenue of IoT and consumer products was 57.5 billion.
In Q3 2019, Xiaomi’s Internet service revenue was 5.31 billion ( accounted for 8.9% of revenue ), a year-on-year increase of 12.3%. In the first three quarters of 2019, Internet service revenue totaled 14.2 billion. In the past four quarters, total Internet service revenue was 18.2 billion.
In the highly competitive smartphone field, Xiaomi’s shipments rank among the top, with an annual shipment of 120 million units, which has been quite successful. However, compared with “Friends”, Xiaomi is generally on the defensive, it is estimated that there are two reasons:
First, the risk is high. Burning money or throwing money may not make mobile phone sales skyrocket, or it will hurt your vitality;
Second, Xiaomi is not a pure hardware company, and has other “money paths”: Internet service revenue accounts for nearly one-tenth of revenue; the essence of IoT and consumer products is “customized e-commerce”, and the revenue is Internet The three-fold service and nearly four-fold growth rate have become important engines driving performance growth.
So Xiaomi