All girls, protect our Li Jiaqi.
Editor’s note: This article comes from WeChat public account “ PingWest product play ” (ID: wepingwest), author Li Hezi , Edit Guo Juan.
Nearly zero on Monday night, the new owner of the 180-year-old Li Jiaqi official WeChat group continues to invite newcomers.
This is the sixth day of Li Jiaqi’s business trip to Japan, and it is also rare that he has not broadcast live for six consecutive days. Although these “fans” come from all over the country, they are all concerned about the same question: “When will Jiaqi rebroadcast?”
For Li Jiaqi, this November has not been a good one. His career as an internet celebrity anchor has never been more questionable than this time. First, a rollover was performed on the spot during a live demonstration of a non-stick pan, and then it was exposed that the hairy crab recommended by the live broadcast earlier involved false publicity. The media seemed to be waiting for such a moment. For a time, the negative typical of Li Jiaqi as a webcaster with goods was magnified infinitely.
Surprisingly, after a series of incidents, Li Jiaqi’s popularity has continued to increase.
This may come from Li Jiaqi’s sincere attitude and proper solution: For the non-stick pan incident, he used cold pot, hot pot, new pot, old pot to fry dozens of eggs for experiments to find the reason for the stick pot. , Re-made a video, and apologized on Weibo for everyone’s supervision; in the subsequent hairy crab incident, Li Jiaqi Studio also published the investigation situation at the first time, apologizing at the same time, said that he would be “responsible for the whole thing”.
Old powder is not removed. Apologize Below Weibo, the vast majority of fans expressed “distress” to Li Jiaqi. “Li Jiaqi is the man we smashed with real money! No one can bully him.” A fan commented.
There are even a lot of people turning pink. Some people said, “It feels like this (non-stick pan overturning incident) was a bit of a fan of Jiaqi. After mistakes, I went to find my own problem rather than throwing the pan to others. On the one hand, I had a problem with the brand I chose before. Confidence, on the other hand, did not escape but faced the error. “
In this eventful period around Double Eleven, fans have shown unprecedented tolerance and support for Li Jiaqi. On November 13th, the same day Li Jiaqi apologized for the hairy crab incident, the Weibo “Li Jiaqi anti-triad group” was established. The first content posted on the account was: All girls, protect us.
“The lipsticks he sells are about the same as duty-free shops”
“All girls” is one of the words that often appear in Li Jiaqi’s live broadcast. Whenever a new product is introduced or the purchase link is reached, Li Jiaqi will raise the tone and say these four words. It’s like a dividing line to remind people that it’s time to chop your hands.
In most cases, the product will be sold out within a few seconds after the purchase is opened, because it is really cheap. 25-year-old Wen Xi just recently bought a brand of lipstick recommended by Li Jiaqi. This lipstick is priced at 99.9 yuan. When you buy it on Li Jiaqi live, only 79 yuan and two 84.98 yuan. “This is a price only available for Li Jiaqi’s live studio.” She told PingWest Pinwan.
Since entering the pit early this year, Wen Xi has been a regular guest of Li Jiaqi’s live studio. Since she had just worked, her budget for cosmetics was not sufficient, so she often watched Li Jiaqi live broadcast to find some special products.
“His lipstick price is similar to that of duty-free shops, and even a few dollars cheaper. Sometimes when you buy beauty and skin care products, you also get a bunch of samples.” Wen Xi said. She has heard from a very early age that girls must have skin care and fight aging after the age of 25. This money cannot be saved. “Anyway, sooner or later, I will buy the hoes in advance. The main Li Jiaqi sells really cheap.” / p>
This impression that “Li Jiaqi’s family is cheap” also became part of Li Jiaqi’s personal reputation through incidents. In the live broadcast of Double Eleven this year, Li Jiaqi clearly expressed his dissatisfaction with Baique Antelope that released him:
“I have to do the lowest price, I do n’t want to participate in the double 11 if I do n’t do it. I have been talking with their bosses until now. They just said they promised us to come, and then they do n’t come. Brands do n’t have to work with them. They wo n’t give it out.
Fans not only did not show incomprehension, but also expressed their support for Li Jiaqi by returning goods. “He is really thinking about the fans.” Wen Xi said to PingWest products, following Li Jiaqi for a long time, she even got a little fan of him, “Li Jiaqi is not just selling goods like the general net red, he recommends products When it ’s bad, he will directly say bad, do n’t buy it. So far I have n’t seen any anchor in the live broadcast that the product he sells is bad.
Every live broadcast, Li Jiaqi will personally evaluate each product, whether it is beauty products, snacks, appliances or daily necessities. Wen Xi added, “His evaluation is still quite conscience. Seeing him selling lipstick, he was still hesitant to buy it, and later he bought it.”
