Guangzhou’s second-hand housing “abruptly down 400,000” listings are frequent
target = “_ blank”> daily News , author: Huang Wan silver, authorized reprint
Entering November, Guangzhou finally officially started the cooling mode and set the pace for winter.
After the “Silver Ten” failed, will the Guangzhou second-hand housing market continue to cool or bottom out?
According to the data of the Guangzhou Central Plains Research and Development Department (hereinafter referred to as Guangzhou Central Plains), in November 2019 (1-25), the number of intermediary network signings in Guangzhou (excluding Nansha and Conghua) was 3339, which was higher than the same period in October ( 2978 cases) rose 12.1% month-on-month, and the average price of second-hand online signings was 27521 yuan / flat, a 6.8% month-on-month increase.
However, the rebound in second-hand housing sales in November was mainly due to the sharp increase in transaction volume in high-priced areas such as Tianhe and Yuexiu to support the market. The average price was also structurally higher. Guangzhou Zhongyuan pointed out that what needs to be looked at rationally is that the average weekly trading volume in November (955 cases), compared with the overall market trading capacity in August and September, is still low.
A number of intermediaries, investors and owners also told the Daily Economic News that the second-hand housing market in Guangzhou this year is definitely not as good as last year. Buyers and sellers are mostly on the sidelines, but if sellers are selling quickly, they are also willing to make price decisions. More concessions. The reporter also found in a recent field visit that recently the “hot bamboo plate” in the Huajing New City plate in Tianhe District, which has been sold urgently, has a profit margin of 400,000 to 600,000 yuan.
Guangzhou Tianhe District Zhongshan Avenue West near a residential real estate Photo source: Every reporter Huang Wanyin
“Silver Ten” has the worst performance in the past 5 years
Although the performance of the second-hand housing market has rebounded slightly since entering November, looking back at the October data, the overall performance of Guangzhou’s recent property market is still lower than the same period of previous years. Guangzhou Central Plains data shows that in addition to the National Day Golden Week in October, the weekly trading volume of the rest of the week was only 1,000, and the trading capacity was far less than that in July and August. From the 2015 to 2019 Guangzhou second-hand residential “Silver Ten” report card, this year’s “Silver Ten” overall performance “failed”, the transaction volume is the lowest value in nearly five years.
On the one hand, some real estate sales in the new housing market in Guangzhou have been recently promoted, and some customers have been diverted to the primary market. On the other hand, the current market is dominated by buyers and customers.Only when the price of “heart water” (Cantonese, which means likes and preferences) is encountered, the market is considered. The bidding price is relatively strong, which can easily lead to a stalemate between the business and the customers.
Second-hand housing agents Lin Li (pseudonym) told the reporter of the Daily Economic News that this year’s National Day had made an appointment for two or three groups of customers to see the house in advance, but in the end they were “put on the pigeons”. I’ve been traveling, and this year is definitely not as good as the same period last year. ”
Another intermediary, Chen Xiao (pseudonym), said that while buyers were watching, the seller’s willingness to sell was also decreasing. “Now that it is released, prices will be lowered. If you are not in a hurry, you will not be willing, but there is still a lot of room for bargaining.”
Mr. Liu, an owner who owns 4 homes in Tianhe District, Guangzhou, told reporters that the market is not good and he will certainly not come up with a “bargain”. “It’s good to let the rents go. Although the rental market this year is not as good as last year, it is still acceptable.”
According to the data provided by Hefu Real Estate, the transaction cycle of the second-hand residential market in Guangzhou has been extended from about three months in January to October 2018 to about four months in January to October 2019.
Frequent “400,000 drop” listings are frequent
During a recent field visit, a reporter from the Daily Economic News obtained a rental leaflet printed by the owner and distributed it around the west of Zhongshan Avenue, Tianhe District. The information in the leaflet said, “I have a three-bedroom rental house, and the rent for the penthouse from the south to the three-bedroom house is only 6,000 yuan. Urgent rent ••• Urgent urgency!”
Subsequently, the reporter consulted multiple intermediary platforms and found that the rent of three-bedroom units in the same neighborhood as the leaflet listing was around 6,300 yuan per month.
In addition, the reporter learned through multiple intermediaries in the Huajing New City section of Tianhe District that the recent “success plate” sales that are urgently sold are in the range of 400,000 to 600,000 yuan. And in September, the “sold bamboo shoots” that were sold urgently had a profit margin ranging from 200,000 to 300,000 yuan.
The reporter reviewed the transaction records of the Guangzhou Chain Home website and found that a two-bedroom apartment in a residential area of Huajing New CityThe average transaction price of a unit in June 2018 was 54247 yuan / square meter. In September this year, the average transaction price of a two-bedroom apartment of the same area was 49652 yuan / square meter, with a difference of about 4595 yuan / square meter.
According to the monitoring of the Guangzhou Central Plains Research and Development Department, the quotation index for each week in October was 50% lower than the Rongkuang line, and basically remained at a low level of 25% ~ 30%. Especially in late October, the quotation index dropped to 26.4%, and over 70% of the owners’ quotations were lowered, mostly around 5%. At the same time, the number of new listings recorded in October was also lower than the same period in September, which was a decline of 12.6% from the previous month.
The data of Hefu Real Estate show that among the second-hand housing market transactions in Guangzhou this year, as many as 64% of the real estate second-hand transaction prices were lower than the same period last year. Among these real estates whose average transaction price dropped, nearly 70% of the real estate second-hand transaction average prices fell less than 10% year-on-year.