With the economic downturn, the auto market is already cold, subsidies are declining, and new energy is even more uncomfortable. As one of the earliest domestic auto companies entering the new energy industry, SAIC has laid out three areas of “pure electric, plug-in strong hybrid, and fuel cells”, and successively launched a series of Roewe ERX5, Roewe Ei5, Roewe ei6, Roewe MARVEL X new energy vehicles.
At the moment when the auto market is under pressure, SAIC Roewe began to think about changes and adjusted its strategy to “protect against the cold.” The new strategy focuses on three new words: new technology, new design, and new model.
New technology
Technology is first. The rich product line requires strong R & D capabilities to support it. SAIC’s strategy is self-research + cooperation.
In the R & D and manufacturing of three key sub-components of battery cells, power semiconductors, and motors, SAIC Roewe has joined hands with top domestic and foreign companies such as Ningde Times and Infineon to ensure that the technology in the supply chain is leading, the supply is safe, and the price is high. Competitiveness and other advantages.
It is understood that SAIC Roewe is about to launch leading technologies such as platform-based electric drives and battery solutions, and fully masters the development and verification of electronic controls. In terms of innovative technology, SAIC ’s second-generation intelligent plug-in hybrid technology will be equipped with the second-generation intelligent EDU, which can achieve 6-speed engine and 4-speed motor shifts in a compact space, achieving a high degree of integration and matching of the power system. Precise and intelligent control system makes driving experience smoother, more efficient and more energy efficient.
At the same time, SAIC Roewe New EnergyEfforts have also been made to apply artificial intelligence to the automatic combination of driving mode, energy recovery mode, and power management mode to allow cars to actively adapt to the environment and users.
New design
The birth of the Roewe RX5 that year not only evoked the new concept of “Internet car”, but also gave consumers a new understanding of the design level of SAIC. “Good-looking” is a new label for cars in addition to “connected”.
Under the operation of Shao Jingfeng’s team, SAIC Roewe introduced the new concept of “intelligent design” after the “rhythmic design” concept.
卲 Introduction, Jizhi Design takes “integration, essence, vitality” as its three design concepts, and uses the unique perspective of Chinese brands to interpret the direction of future automotive design. on.
New mode
Roewe also proposed a new NetGreen model during the auto show. This model is divided into two endpoints, the client and the sales.
The client will launch brand-new services such as car watching, in-depth test driving, and new consumer subscription model;
On the sales side, through the new financial services, new shared operations, new interactive social, new smart living room to improve dealer service capabilities and quality.
In the post-subsidy era, the spring of intermingling is here?
In the media communication meeting before the auto show, Roewe put forward a very interesting theme, “Intermingled Spring”.
Under the slump of pure electricity subsidies and the charging environment is still not ideal, choosing a plug-in hybrid car may be the best choice. After all, in most first-tier cities, plug-in hybrids still enjoy Restricted travel and card delivery policy benefits.
So unlike many car companies that are pushing pure electric models violently, SAIC Roewe reviews the situation and mainly promotes the Roewe RX5 eMAX hybrid model at this Guangzhou Auto Show.
Roewe RX5 eMAX, based on the Roewe RX5 just launched this yearThe new MAX model, the new car positioning is between RX5 and RX8, with the name of Max, but the positioning of “RX6” is not directly related to RX5.
As a brand new model, Roewe RX5 eMAX integrates the most advanced technology of Roewe family such as 10-speed EDU intelligent electric drive variable speed and iEM intelligent energy management system. It can achieve 6-speed engine and 4-speed electric motor, with a maximum power of 209kW and an acceleration of 7.8s per 100 kilometers.
The new car adopts a rhythmic design, and its large size leaks the atmosphere. The interior features 256-color ambient lights, leather seats, BOSE speakers, a 14.3-inch 2.5D curved screen, and a 12.3-inch AR HUD.
The key point is the price. The new car has a total of three configuration models, and the subsidy is 195,800 to 235,800 yuan. So the question is, do you think it is fragrant to buy a large-sized plug-in hybrid vehicle with a budget of around 200,000 and give it a license plate?
