From “car madman” to “combined masters”.
Editor’s note: This article comes from “ Future Car Daily ” (WeChat public account ID: auto-time), author: Zhang. p>
Author | Zhang Yi span>
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While the Volkswagen Group ’s comprehensive betting strategy is continuously accelerating, the Chinese market is welcoming the most watched moment in Volkswagen Group history. span>
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In mid-November 2019, the Volkswagen Group announced that it will invest 60 billion euros in the next five years to transform future areas such as hybrid power, electrification and digitalization. However, it is easy for the outside world to overlook that in China, the home of global electric vehicles, this change quietly began at least two years ago within Volkswagen China. P>
In 2017, as the world ’s only Chinese executive vice president of the Volkswagen Group, Su Weiming selected a “1% elite team” from within the group, and founded Mobility Asia, a wholly-owned subsidiary of Volkswagen. Su Weiming is also the CEO, exploring a series of new businesses including connected cars, smart mobility, infrastructure, smart driving, and big data applications. P>
Facing a brand-new business group with few reference standards and references, how to break through the barriers of the traditional automotive and Internet technology industries and provide seamlessly connected services for travel consumers? From the dual identity switch of professional managers to internal entrepreneurs, and the cross-border transition from traditional car sales to smart travel services, can Su Weiming quickly adapt? P>
An exclusive interview with Su Weiming again after a year, trying to find the answer. p>