Beavers join hands with Hema this time, it is expected to create a “third space” belonging to the US industry beyond the traditional two ends, leading the continuous growth of the new retail growth curve.
On November 30th, Beaver’s flagship store was officially opened in the Hema Mall Suibao in the Hema Shopping Center in Shenzhen. In addition to providing consumers with appointments to experience beauty, nail and eyelashes, and other services In addition to the project, the Beaver House flagship store will also bring a series of gameplay that breaks through online and offline for “Box Mali” consumers, fully satisfying consumers’ longing for beauty.
According to the introduction, in Beaver ’s flagship store, consumers can enjoy a variety of high-end beauty instrument SPA service experience projects such as Tripollar, Zeus, and more flagship brand beauty cooperation projects will be introduced in future flagship stores. In addition to traditional beauty industry services, the flagship store will also provide brand makeup products, technological beauty, medical beauty services, etc., so that consumers can experience tanning technology as soon as possible. Beaver’s flagship store will occasionally carry out limited-time snap-up items such as half-price eyelashes and nail art, so that consumers can enjoy carnival discounts comparable to “Double Eleven” offline. At the same time, the store also provides a convenient online appointment for artists to achieve door-to-beauty services, to meet the consumer’s demand for “lazy beauty” at home.
As two dark horses rising in the new retail track, the in-depth cooperation between Beaver House and Hema has triggered a new imagination of the industry’s new retail and digital shopping.
Beginning in May 2019, Beavers and nearly 100 Hemamen stores across 10 cities across the country will flash and serve nearly 10,000 people through a manicure therapy service over the weekend. In addition, Hema also opened online beaver beauty projects in Beijing, Shenzhen, and Shanghai. The beaver home craftsmen come to serve them, and a large number of users make appointments every day.
“We found that the people in Hema have a high degree of acceptance and demand for beavers’ services,” said Beaver’s related business executives. This is what Beavers are willing to open in Hema important reason. “Box Mali” as the numberThe commercialized shopping mall will test the comprehensive digital business model online and offline. Through data driving, it will completely reconstruct the logic of “people, goods, and market”, and realize the management of “goods” by the shopping mall operator.
In the past, it usually took about two years for children’s businesses to reach 100% customer acquisition saturation. Before opening, “Halimari” operated online to increase the parent-child brand registration rate to 70%. saturation. “Mothers in the parent-child format are our target customers,” said Beaver Family’s relevant business leader. Through online and offline integrated marketing, Hemaly ’s digital business model has greatly improved merchants ’ability to acquire customers while also The beaver family opened up a joint consumption model, which helped the beaver family and other brands to “tie CP”. “This is fundamentally different from our offline stores that were ‘single fight alone.’
The person in charge said that when Beavers ’users experience the on-site service, they can make appointments to the flagship store to experience more beauty industry projects and customized services, and the customers of the flagship store can also make online appointments for craftsmen to achieve on-site visits. Beauty change service, which forms a closed loop online and offline, breaks the space and time constraints, and can improve the efficiency of the Beaver House service supply chain.
“No matter how fierce the new retail competition is, it will eventually return to the nature of serving consumers.” The person in charge analyzed that the traditional scene of the Meiye platform generally only covers the “home” or “shop” levels. Beavers join hands with Hema this time, it is expected to create a “third space” belonging to the US industry beyond the traditional two ends, leading the continuous growth of the new retail growth curve.
Introduction of the person in charge: In the future, some of the beauty products in the service process can be sold online and offline. The Beaver House flagship store will become an important position for consumers to experience these beauty services in depth.