This article is from the public number: Youth Financial Development Association (ID: xrich666) < span class = "text-remarks">, author: Liu Taishan people, title figure from: vision China

“Every day at 20, everyone is Ferrari.”

Some people describe Xiaohongshu APP like this.

In this social e-commerce software featuring users sharing consumption experience, the number of people who show their purchase of Ferrari every year has exceeded the total production of Ferrari worldwide.

The last time Xiaohongshu entered people’s attention on a large scale was the “hotel check-in incident”.

Some users post pictures taken on hotel beds, which are particularly attractive to men. Click on the homepage and you will find that the user may be in Beijing today, tomorrow in Hainan, and then return to Dongguan the day after tomorrow.

Then the comments below asked Yishui how much the hotel was actually asking for the secret code. The price was not for the hotel but for people.


You are here

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The network under the water has many derivative ecology. After the “hotel punch-in” phenomenon was rectified by Xiaohongshu, I found another special group of people …


Freedom of wealth at 20?

A lot of young ladies and sisters send beautiful selfies, sharing such topics, it’s almost Bai Fumei per capita:

《How do I earn 100,000 a month at the age of 25》

“Slum girls buy cars and houses by themselves”

《One Million Cheats for One Year Sharing》

“You can travel and buy bags because …”

《How did I get financial freedom when I was in school》

According to data from the 2018 Hurun Wealth List, The financial freedom threshold for first-tier cities is 290 million yuan. (At the same time, Hu Run also made up the knife: “When you have no financial freedom, it is easy to underestimate the threshold, you will think that 160 million is enough . “)

Well, even if young ladies and sisters are not so strict about financial freedom and economic independence, the economic independence at a young age is also very good. It also looks very aggressive and inspirational.

In the little red books that teach people how to spend money, there are actually good sisters who teach people to make money, so as to achieve “financial freedom”. What kind of spirit is this?

No one can live with the money. Hurry up and see what Cheats says.

After opening the content, you will find that the routines are similar: at the beginning, you will show how beautiful your financial freedom is. Buying a bag and flying to the island, it is even more valuable to have an original intention and always remember the hardships.

Someone said that he rented a house with a monthly salary of 3,000 two years ago, and now he bought a house with a monthly salary of 30,000.

Some say that he was still distributing flyers part-time last year, and now he deposits 300,000 a year.

It sounds very tempting, but the specifics of how to achieve change and “financial freedom” are very general words, such as “open source and reduce expenditure”, “cultivate financial awareness”, There is no sentence from beginning to end Relevant to practice content.

Then I will also recommend some books, such as “Bad Dad and Rich Dad” and “Buffett Biography”, which are well-known bestsellers. Had it not been for the different publishers of these books, I would have thought they were an advertisement for selling books.

After reading a few articles, you will find that the content copy is basically the same, and the photos of the reading notes they send have the same color as the highlighter.

So what are they advertising?

If you take a closer look, you will find that in the nuances of the article pictures, they will mention a financial management course, the purpose is to draw readers here.

One of them is bigger, we call it “xx classroom” here. useTianyancha searched, this is a company with millions of users and annual revenue of tens of millions, with a valuation of 1 billion.

Want to get rich? Taking lessons on wealth and freedom may not work, but selling lessons on wealth and freedom can.

A self-media blogger said: Which areas receive the most advertisements each year, indicating which industries are the most popular. Bitcoin last year was P2P last year, and this year it was an insurance and financial management class.

What do you mean?

1. Their business is booming and they have money to advertise.

2. They must earn more money by advertising.

The blogger then said: “I read the content of the advertisement and found that anyone can do it. Then why don’t I earn this money and advertise to them?” A financial blogger.

It’s really that simple to sell a finance course? How do they make money? Let’s study it.

Check into the organization

In order to better understand how they are building the road to “financial freedom”, I tried to buy a novice experience course.

With a sense of joy, I received the “financial freedom” textbooks and recommended readings that I bought for less than 10 yuan.

Then I found out that those recommended books are free to read online. The content of the textbook is also nothing special, that is, you can open a website of stock trading fund casually, and click the kind of how much there is for novices.

The customer service then dragged me into the study group. After watching it, most of the group members were girls. Indeed, among users who care about financial management in recent years, womenThe proportion is increasing, and online courses and products specifically for women are also derived, which is also a detailed direction.

This WeChat group I lurked in has a group name number of more than 1,000. Simply calculate, suppose the number represents the number of groups, a group of 500 people, 10 yuan per person is 5000 yuan, then 1000 groups is 5 million. This is just a novice group, not counting the income of students repurchasing advanced courses afterwards.

Wechat group teaching has a benefit: it is also a teaching class. The hot make-up classes in Zhongguancun, Beijing, most of the income is also paid to the landlord. You start classes on other people’s platforms online. For example, you can get these APPs, small secret circles, and other apps, and you must divide the platform. Teaching in the QQ group of WeChat group, there is no rent, no platform sharing, and all the income is from the selling organization itself.

Slightly discerning, you will find that there are still “Senior and Senior Sisters” installed in the group. Blowing this course will help you change your destiny. In their description, these dollars are not tuition fees, but a ticket to “Freedom of Wealth”. This is understandable. Make money and don’t be ashamed.

Think about it. If anyone really makes a fortune from studying finance, why should you bring you? Is man a bodhisattva?

It’s very simple. People don’t look at your bones, but they are your natural treasures, but your money.

After entering the study group, I did not start teaching “financial freedom” directly in class, but first performed “daily check-in” for a few days. Ask everyone to share the reading experience of the textbook.

(In the past, there was another way to make money online, which was to set up a daily punch card group, such as charging 10 yuan per person, and then requiring daily exercise or You can receive 100 yuan from the group owner for one month of continuous reading. Of course, few people insist on it in the end, and the group owner will laugh at the money.Yes. )

The “xx classroom” check-in is different. It requires you to cultivate the habit of studying here every morning and evening, and there are comments from senior students. It makes you feel that you are learning every day. There is a “feeling”, and you can buy a good service for 14 days for a few dollars. Of course, the ultimate goal is to make you buy more expensive advanced courses.

How much does the advanced course cost? I checked the sales situation of “xx classroom” in the past. There are dozens of courses with prices ranging from several hundred to tens of thousands, and I have earned more than half a billion yuan in total.

But now “xx classroom” realizes that less is more, unifies the pricing strategy, leaving only two lessons: a beginner’s course for a few dollars and an advanced course of around a thousand dollars.

This is all people’s years of experience in teaching. The higher the unit price, the fewer customers. And the higher the fees, the higher the customer requirements and the harder it is to serve. This is obviously a lot of business.

During the study period, the “Senior and Senior Sisters” in the group will be indispensable. They will talk to you about the advanced course content more exciting and closer to “Financial Freedom”. It is recommended that you purchase, recharge your faith, and protect the smiling sister.

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Then the question comes, what can I do if I want to be a senior student?

First, you have to buy high, The more people come, the more you earn.

But there are many advertisements, and hundreds of articles at a time are also a sum of money. What if the conversion rate is not enough? This is not the “Senior Student” who comes with dry food to help distribution.

The routine behind it

No matter how many people in this life can really “wealth and freedom”, not many people will easily say no to getting rich. Therefore, the mass foundation of the financial management course is broad and the ceiling of the market space is high.

The financial lesson on Xiaohongshu is a subdivision of the vertical market, positioning the audience to young boys and girls who are 18-25 years old (see Just watch the video title) .

Let ’s analyze this group:

18- or 9-year-old college students, if they talk about Buffett and Peter Lynch, they will all feel very reasonable and very tall.

And when they grow up a bit, when they first arrive at the job, they see these 20-year-old wealth free videos on Xiaohongshu, and then look down at their salary card, they will also cause deep anxiety, these courses become I grabbed a straw and placebo that climbed up.

When looking for user groups, the financial lesson on Xiaohongshu is not accurate.

With the users, the textbooks that can be copied infinitely are also a little bit smarter in these financial lessons.

Two years ago, the payment of knowledge just started, and a large number of talented and knowledgeable bloggers got the opportunity to realize money. At that time, housing prices were gaining momentum. A head blogger in the real estate field relied on opening his own paid question and answer circle, relying on fan membership fees to earn 5 million a day, and after deducting platform sharing fees, he got 4 million. But he won’t make that money the next year. why? Because it is too tiring to answer questions in person, at least tiring than real estate.

After 4 million arrived, the blogger lost his time and life every day. He spent 12 hours a day answering user questions and delayed the real estate business.

With your own strength, point-to-point to provide hundreds of thousands of people with different question and answer services, this money is not easy to earn. But it is much easier to copy a financial management course and sell it to countless people.

In this way, more labor income can be obtained within the unit’s working time.

Then sayAt this point, the operating mechanism of the financial management section is obvious:

1. Purchase traffic diversion, get initial customers, screen and guide to become paying users.

2. Use the proxy mechanism to promote the spontaneous fission of the number of users.

3. Courses can be copied indefinitely, saving lecturer labor costs; teaching online, saving rent costs.

This set of procedures is used well, and can be applied to many similar fields, such as English punch card group, weight loss punch card class, etc.

Success requires state. Success in sales is outdated, and now the state of sales is popular.

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What is the best seller? It is people’s hope.


This article is from the public account: Youth development windfall will (ID: xrich666) , author: Liu Dashan people