The work experience of building a brand is inseparable.
Christian Louboutin was exposed to song and dance performances in nightclubs as a teenager, and gradually formed her own understanding of beauty. Before establishing his own brand of the same name, Christian Louboutin worked at Chanel, YSL, and famous shoe brand Roger Vivier, which also deepened his understanding of fashion.
Image source: @ChristianLouboutin 美 妆 Official Weibo
From the most expensive shoes to the most expensive lipsticks, Christian Louboutin continues this philosophy. Although you can’t afford the most expensive CL shoes, rounding up to own a CL lipstick sounds good too.
Today, more and more luxury brands have increased their investment in beauty. Compared with the tens of thousands of yuan of clothing bags and other prices, beauty products endorsed by luxury brands because of the relatively low price and cost, to a certain extent more competitive.
Gucci Beauty held a new product launch in Beijing some time ago; at the beginning of this year, Hermes announced its entry into the beauty industry; the Spanish luxury brand Loewe launched its own 001 perfume, which was sold early in the morning.
It ’s just that Dior, YSL, Givenchy, Armani, Gucci and Hermès, who entered the beauty industry earlier, face more fierce market competition. In addition to being rivals of luxury brands, Pressure from niche emerging beauty brands.
(Source: ChristianLouboutin beauty official Weibo)