Member card’s cheating routine
Editor’s note: This article comes from WeChat public account “ Operation Research Agency” (ID: U_quan), the author ’s routine editing department, the original title was “ Taobao ’s new features, copy and spell a lot, but also“ kill ”, pick up those pitting your member routine “.
Recently, I have found that Taobao has become more and more “powerful” in following the example of fighting a lot.
Not to mention that it is cost-effective to vigorously support Ju, and today, according to a lot of money-saving monthly cards, launched the “red envelope money-saving card” function. If you don’t take a closer look, can you recognize which of the following two interfaces is spelled a lot and which one is Taobao? 
Leave a lot of money to save money monthly card, Taobao red envelope to save money card What is more unexpected is that Taobao’s red envelope to save money card is more than just saving money in name, You spend more money, it also secretly “kills”!
Today in this article, we use Taobao’s “pit man” money saving card as “inspiration”, and dig out a series of membership card routines. Let ’s take a look at how these membership cards fancy you more money.
Save money monthly card without saving money First, let’s talk about the so-called money saving monthly card. Before, we wrote an article about Pinduoduo monthly card routines, which mentioned that the price of Pinduoduo’s monthly card is different. Some people only charge 5.9 yuan, while others charge 29.9. 
Later, according to the official report, the account of 29.9 yuan triggered the “anti-ox” mechanism, and this explanation makes sense.
As a result, today I researched Taobao’s “Red Envelope Money Card”When I found out, Taobao was really a real killer? ? ? It is also the first time to open a red envelope saving card:
I receive a red envelope of 92 yuan per month, which requires 7.8 yuan to open. I receive 2 cashbacks, a total of 9 yuan without a threshold red envelope, and a full red envelope is a full 150 minus 6 …
My male friend receives a red envelope of 91 yuan per month for only 4.8 yuan (the first month is 3.8 yuan). He receives 1 cashback. The red envelope without a threshold is 8 yuan in total. / p>
The little fairy in the editorial department @KIKI receives a 95 yuan red envelope each month, which requires 17.8 yuan for opening, and a total of 10 yuan without a threshold red envelope, which cannot be recovered. A full reduction of red envelopes is also a high threshold of 200 minus 6 … p>
Member activation also defaults to continuous monthly subscriptions. 
That is to say, Everyone has a different price for opening a money-saving card, the amount of red envelopes without thresholds is different, the threshold and amount of red envelopes are not the same. Not the same …
Is this how Taobao’s user portraits are used? Those who have money and buy more will spend more?
It is recommended that if you see the article, you should also check how much money you need to open the monthly card to see if you are “rich” in Taobao’s eyes (don’t go back and don’t come back! Remember to forward the article!)
Some friends may say, no matter what, at least there is no threshold red envelopes can be returned (except KIKI).
That’s right, but how many people can buy everything else and find that they are within a few bucks of the money they can use to reduce their red envelopes when they buy something else? So, these money saving cards are the temptation to return the originals, which will make you sunk costs that you can’t ignore after you buy them. Finally, you use the red envelopes to collect the bills, resulting in more money.
Multiple members spend more money Since June 24, 2013, QQ super members officially launched, making QQ members look eclipsed against the background, VIP Extrapolating SVIP has become the only magic weapon for some products to make users pay more. 
In this, there are some more” conscience “, which is based on the simple version of the membership to add some whimsical, but it is useless Function, use the more domineering medal logo to make a fortune.
The most typical one is NetEase Cloud Music. I remember that I bought VIP last year, and suddenly one day it launched vinyl VIP. But what are the features of vinyl VIP? By comparison, we can find that the additions are all non-practical features such as ads-free, audio-visual themes, avatar pendants, and personalized skins.
< / p>
Left music package; right Vinyl VIP
Comparatively, Netease Cloud Music also played a little “carefulness” on the member opening page.
First of all, at first glance, the vinyl VIP monthly subscription is only 5 yuan, which is lower than the music package. In fact, it is only the first month’s discount. The next monthly subscription will be 12 yuan per month, which is more than the music package. It’s 4 yuan per month. Second, when I did n’t look closely, I thought that the vinyl VIP and music bag were 45 for 3 months, and the vinyl VIP was more cost-effective. After a closer look, I found that is also 45 yuan, the vinyl VIP is 3 months, and the music package is actually 6 months. 
In short, it is to use small details that are easy for users to not notice, to “inspire” everyone to open a vinyl VIP, rather than a more practical and affordable music package. Similar to NetEase Cloud Music, there is Sami Music, which also uses the multi-members’ play to the extreme. Members are divided into three members: listening members (cannot download), VIP members, and SVIP members. In fact, VIP members can even listen to members to meet everyone’s needs. 
However, SVIP monthly subscriptions are only 3 yuan more expensive than VIPs per month. Many users may also be distinguished for their more distinguished identification. Just buy the SVIP which is not practical. 
But the above, although it will make people feel “induced to high consumption”, but in general it is still your wish, no reason. Other products are directly After the castration of ordinary member functions, super members can operate normally.
For example, in the first half of this year, when I knew I was pushing the New Year card with JD.com and iQiyi (the prices of the three are not the same), I bought the JD.com card and thought I knew the member. As a result, when I wanted to watch Live, I found out that I was a reading member. I could only read the book. On top of that, there was a “salt election member”. Then I could read columns and live lectures. For regular members (upgrading costs 4 yuan more per month). 
Of course The most pitfall is still Baidu web disk members.
Remember the 5G speed video of station B @ 老师 好 我 叫 何 同学 He? After using 5G, the speed of downloading videos and downloading apps is basically tens of megabytes, but when downloading files using Baidu network disk, it is still tenacious K.
Of course, Baidu Netdisk said it had high server costs and loan costs, so it had to charge. Personally, I think the matter of charging is absolutely beyond reproach. 
But! Promote that you are a free product, and as a result, the download speed of non-members is reduced to double digits or even Single digits. What’s worse is that when there are many friends around me who want to download files, filled a member to speed up themselves, but found that it has no effect. 
Look at the rules to find out , The original speed download is a “privilege” that only super members have. The key is to compare the speed of trial super members, and the speed of actually opening super members will shrink. 
You have to do it as a member Task
Don’t think that you can enjoy membership services once and for all when you become a member. More and more apps now have member-specific tasks. If you want to enjoy more benefits, you must do “member tasks.” Among them, should the most typical case be hungry?
Hungry’s membership mechanism is like this. After you become a member, you can receive 4 red envelopes of 5 yuan each month. When the red envelope is used up, If you want to get a discount, you must get a reward by doing a task.
Member Of the daily tasks is one of three choices, including “Super Special Tasks-Place 2 Orders”, “Afternoon Tea Special Tasks-Place 1 Order During Tea Time and” Mysterious Task “. As hungry WhatAnnual membership, every time I run out of red envelopes, I want to do tasks every day to earn rewards. Sometimes, in order to meet the “full 20 yuan” condition, I will make a special bill. Invisibly, my unit price was increased. 
Starbucks members are also The same routine. Starbucks members are divided into “Silver Star”, “Jade Star” and “Gold Star”. Silver Star is basically useless. The membership rights of “Jade Star” and “Gold Star” , Basically to make you spend more money. 
We take the “Gold Star” member mission as an example. According to the introduction of benefits, Gold Star members can get promotion drink coupons, birthday drink coupons and anniversary drink coupons. They can also use “Good Gift Stars” to redeem drinks or food. However, in addition to promotion beverage coupons, other member rights and interests need to accumulate “stars” in order to obtain. 
How did “stars” come from? It’s simple, just buy coffee, and that doesn’t mean you get a star for a cup of coffee. Its “star” calculation formula is more complicated: divide the amount paid by 40/50 and round it to the fourth decimal place. I even suspect that Starbucks’ product manager is a math teacher! 
If You are an ordinary payment method, and the amount you pay will be divided by 50; if you have purchased a Starbucks Card and paid with it, it is divided by 40. In other words, Pay, you will get more stars with each purchase. This is actually the “Star Gift Card” purchased by users in the routine. Although compared with ordinary users, members do get more favorable benefits. But if you want to enjoy more benefits, you have to spend more money … 
Putting more together is even more thief. On the Pinduoduo member purchase guide page, there is such a benefit: Becoming a member can participate in the free order. Actually, when you purchase a membership, you will find that in order to have a free ticket opportunity, you must complete a task-buy another 14 orders … and the actual paid amount must be greater than 25 Yuan, this is the task of red fruit. 
< strong> The renewal routine is “more routines” Speaking of renewal routines for members of these apps, I am really upset. I have planted many times on automatic renewal. The essence of “automatic renewal” is actually that most users of the routine will forget the “cancel automatic renewal”.
1) “Free trial” is not free
The free trial is a chicken thief routine that many apps have, and I have been pitted twice. Take Picsart, which I love very much, as an example. There is a “three-day trial” option on its member purchase page. But this trial is not for nothing, but you need to subscribe first. . 
Extremely speaking, this trial is no different from buying directly, In other words, you subscribe to members and give you 3 more days …
You might say, since it’s a trial, wouldn’t it be nice to cancel it before the trial period ends? In theory, yes, but really, if most people can remember to cancel the trial, then this “free trial” routine should no longer exist.
This routine actually means that most people will forget to cancel (I am one of most people), and Some apps have a trial time of 5 days or even 7 days, which is forgotten The probability is even higher. I used to try a sleep app for 7 days, but because I forgot to cancel the renewal, I was “forced” to buy a member for one year.
2) It is difficult to cancel automatic renewal
After the user purchases the membership by “automatic renewal”, in order to reduce the loss of members, the platform will generally set “manage automatic renewal” in a hidden place, or simply do not set “manage automatic renewal”. .
At present, there are two ways to cancel the “automatic renewal”, one is to cancel directly on the platform, and the other is to cancel on the third-party payment platform. Regardless of the cancellation method, the path is quite complicated. Like Tencent Video, you can cancel the “automatic renewal” directly in the app, but when I come to the page that cancels the automatic renewal, it will use some member rights to induce me to “retain the renewal”. 
This is just the basic operation. According to the media @ 三 言 财经 report, on Youku, when a user clicks “heartlessly close” to give up the renewal, Youku will also use a 5 yuan coupon to keep the user from continuing to renew. 
If If you want to turn off automatic renewal, you need to go through 6 steps before and after. These temptations and retention benefits can easily affect user choices.
It can be said that these apps are really trying to prevent users from canceling the renewal . And those who want to cancel the subscription on the payment platform or Apple App Store, the path isLonger. Because the path is too long, some users may retreat in the process of finding the “cancel entrance”, or even give up before starting to find it. 
path Forget it, some apps don’t tell you exactly where to go to cancel the “auto-renewal”. For example, QQ Music, users who have purchased monthly subscriptions can also pay in the App Store if they want to cancel.
However, when I purchased a continuous monthly subscription on QQ Music, and later wanted to cancel, I did not find QQ Music in the App Store. Later, I found the customer service of Tencent to know that I purchased through WeChat payment, so I need to go through the WeChat entrance to cancel the renewal. However, on the “Cancel Renewal” page of QQ Music, there is no such prompt. 
At this time, I I have been “forced” to renew my account for several months because I can’t find the entrance … There are actually not a few people who have the same experience as me, and there are a lot of users on Weibo who have a problem.
<< / p>
Here are a few ways for you to check and cancel the automatic renewal. If you ca n’t find the cancellation path, you can try:
WeChat cancel automatic deduction: Open [My] → click [Pay] → [···] in the upper right corner → click [Deduction Service]
Alipay cancels automatic deduction: Open [My] → click [Settings] → click [Payment Settings] → click [Automatic Deduction]
App Store cancel automatic deduction: Open [Settings] → click [Apple ID] → click [Subscribe]
Conclusion
Today, the membership system is becoming more and more common, but I feel that the rights and interests of members are shrinking. The membership system of many apps, does not make users more “honorable”, but it is changing methods to make users pay more.
There is nothing wrong with wanting to make money through the membership system. This is originally a common business model on the Internet. For operating students, in fact, they can also learn some operating methods.
However, if you “hands-on” in some small details, it actually hurts the rights and interests of users and hurts their reputation. Through this article, I still hope that everyone can grow their minds and avoid spending unnecessary money. For example, see if your auto-renewal has been cancelled; see if you bought some useless members.
< / h2>
I receive a red envelope of 92 yuan per month, which requires 7.8 yuan to open. I receive 2 cashbacks, a total of 9 yuan without a threshold red envelope, and a full red envelope is a full 150 minus 6 …
My male friend receives a red envelope of 91 yuan per month for only 4.8 yuan (the first month is 3.8 yuan). He receives 1 cashback. The red envelope without a threshold is 8 yuan in total. / p>
The little fairy in the editorial department @KIKI receives a 95 yuan red envelope each month, which requires 17.8 yuan for opening, and a total of 10 yuan without a threshold red envelope, which cannot be recovered. A full reduction of red envelopes is also a high threshold of 200 minus 6 … p>
Member activation also defaults to continuous monthly subscriptions.
That is to say, Everyone has a different price for opening a money-saving card, the amount of red envelopes without thresholds is different, the threshold and amount of red envelopes are not the same. Not the same …
Is this how Taobao’s user portraits are used? Those who have money and buy more will spend more?
It is recommended that if you see the article, you should also check how much money you need to open the monthly card to see if you are “rich” in Taobao’s eyes (don’t go back and don’t come back! Remember to forward the article!)
Some friends may say, no matter what, at least there is no threshold red envelopes can be returned (except KIKI).
That’s right, but how many people can buy everything else and find that they are within a few bucks of the money they can use to reduce their red envelopes when they buy something else? So, these money saving cards are the temptation to return the originals, which will make you sunk costs that you can’t ignore after you buy them. Finally, you use the red envelopes to collect the bills, resulting in more money.
Multiple members spend more money Since June 24, 2013, QQ super members officially launched, making QQ members look eclipsed against the background, VIP Extrapolating SVIP has become the only magic weapon for some products to make users pay more.
In this, there are some more” conscience “, which is based on the simple version of the membership to add some whimsical, but it is useless Function, use the more domineering medal logo to make a fortune.
The most typical one is NetEase Cloud Music. I remember that I bought VIP last year, and suddenly one day it launched vinyl VIP. But what are the features of vinyl VIP? By comparison, we can find that the additions are all non-practical features such as ads-free, audio-visual themes, avatar pendants, and personalized skins.
< / p>
Left music package; right Vinyl VIP
Comparatively, Netease Cloud Music also played a little “carefulness” on the member opening page.
First of all, at first glance, the vinyl VIP monthly subscription is only 5 yuan, which is lower than the music package. In fact, it is only the first month’s discount. The next monthly subscription will be 12 yuan per month, which is more than the music package. It’s 4 yuan per month. Second, when I did n’t look closely, I thought that the vinyl VIP and music bag were 45 for 3 months, and the vinyl VIP was more cost-effective. After a closer look, I found that is also 45 yuan, the vinyl VIP is 3 months, and the music package is actually 6 months.
In short, it is to use small details that are easy for users to not notice, to “inspire” everyone to open a vinyl VIP, rather than a more practical and affordable music package. Similar to NetEase Cloud Music, there is Sami Music, which also uses the multi-members’ play to the extreme. Members are divided into three members: listening members (cannot download), VIP members, and SVIP members. In fact, VIP members can even listen to members to meet everyone’s needs. However, SVIP monthly subscriptions are only 3 yuan more expensive than VIPs per month. Many users may also be distinguished for their more distinguished identification. Just buy the SVIP which is not practical.
But the above, although it will make people feel “induced to high consumption”, but in general it is still your wish, no reason. Other products are directly After the castration of ordinary member functions, super members can operate normally.
For example, in the first half of this year, when I knew I was pushing the New Year card with JD.com and iQiyi (the prices of the three are not the same), I bought the JD.com card and thought I knew the member. As a result, when I wanted to watch Live, I found out that I was a reading member. I could only read the book. On top of that, there was a “salt election member”. Then I could read columns and live lectures. For regular members (upgrading costs 4 yuan more per month). Of course The most pitfall is still Baidu web disk members.
Remember the 5G speed video of station B @ 老师 好 我 叫 何 同学 He? After using 5G, the speed of downloading videos and downloading apps is basically tens of megabytes, but when downloading files using Baidu network disk, it is still tenacious K.
Of course, Baidu Netdisk said it had high server costs and loan costs, so it had to charge. Personally, I think the matter of charging is absolutely beyond reproach. But! Promote that you are a free product, and as a result, the download speed of non-members is reduced to double digits or even Single digits. What’s worse is that when there are many friends around me who want to download files, filled a member to speed up themselves, but found that it has no effect. Look at the rules to find out , The original speed download is a “privilege” that only super members have. The key is to compare the speed of trial super members, and the speed of actually opening super members will shrink.
You have to do it as a member Task
Don’t think that you can enjoy membership services once and for all when you become a member. More and more apps now have member-specific tasks. If you want to enjoy more benefits, you must do “member tasks.” Among them, should the most typical case be hungry?
Hungry’s membership mechanism is like this. After you become a member, you can receive 4 red envelopes of 5 yuan each month. When the red envelope is used up, If you want to get a discount, you must get a reward by doing a task.
Member Of the daily tasks is one of three choices, including “Super Special Tasks-Place 2 Orders”, “Afternoon Tea Special Tasks-Place 1 Order During Tea Time and” Mysterious Task “. As hungry WhatAnnual membership, every time I run out of red envelopes, I want to do tasks every day to earn rewards. Sometimes, in order to meet the “full 20 yuan” condition, I will make a special bill. Invisibly, my unit price was increased. Starbucks members are also The same routine. Starbucks members are divided into “Silver Star”, “Jade Star” and “Gold Star”. Silver Star is basically useless. The membership rights of “Jade Star” and “Gold Star” , Basically to make you spend more money.
We take the “Gold Star” member mission as an example. According to the introduction of benefits, Gold Star members can get promotion drink coupons, birthday drink coupons and anniversary drink coupons. They can also use “Good Gift Stars” to redeem drinks or food. However, in addition to promotion beverage coupons, other member rights and interests need to accumulate “stars” in order to obtain.
How did “stars” come from? It’s simple, just buy coffee, and that doesn’t mean you get a star for a cup of coffee. Its “star” calculation formula is more complicated: divide the amount paid by 40/50 and round it to the fourth decimal place. I even suspect that Starbucks’ product manager is a math teacher!
If You are an ordinary payment method, and the amount you pay will be divided by 50; if you have purchased a Starbucks Card and paid with it, it is divided by 40. In other words, Pay, you will get more stars with each purchase. This is actually the “Star Gift Card” purchased by users in the routine. Although compared with ordinary users, members do get more favorable benefits. But if you want to enjoy more benefits, you have to spend more money …
Putting more together is even more thief. On the Pinduoduo member purchase guide page, there is such a benefit: Becoming a member can participate in the free order. Actually, when you purchase a membership, you will find that in order to have a free ticket opportunity, you must complete a task-buy another 14 orders … and the actual paid amount must be greater than 25 Yuan, this is the task of red fruit.
< strong> The renewal routine is “more routines” Speaking of renewal routines for members of these apps, I am really upset. I have planted many times on automatic renewal. The essence of “automatic renewal” is actually that most users of the routine will forget the “cancel automatic renewal”.
1) “Free trial” is not free
The free trial is a chicken thief routine that many apps have, and I have been pitted twice. Take Picsart, which I love very much, as an example. There is a “three-day trial” option on its member purchase page. But this trial is not for nothing, but you need to subscribe first. .
Extremely speaking, this trial is no different from buying directly, In other words, you subscribe to members and give you 3 more days …
You might say, since it’s a trial, wouldn’t it be nice to cancel it before the trial period ends? In theory, yes, but really, if most people can remember to cancel the trial, then this “free trial” routine should no longer exist.
This routine actually means that most people will forget to cancel (I am one of most people), and Some apps have a trial time of 5 days or even 7 days, which is forgotten The probability is even higher. I used to try a sleep app for 7 days, but because I forgot to cancel the renewal, I was “forced” to buy a member for one year.
2) It is difficult to cancel automatic renewal
After the user purchases the membership by “automatic renewal”, in order to reduce the loss of members, the platform will generally set “manage automatic renewal” in a hidden place, or simply do not set “manage automatic renewal”. .
At present, there are two ways to cancel the “automatic renewal”, one is to cancel directly on the platform, and the other is to cancel on the third-party payment platform. Regardless of the cancellation method, the path is quite complicated. Like Tencent Video, you can cancel the “automatic renewal” directly in the app, but when I come to the page that cancels the automatic renewal, it will use some member rights to induce me to “retain the renewal”. This is just the basic operation. According to the media @ 三 言 财经 report, on Youku, when a user clicks “heartlessly close” to give up the renewal, Youku will also use a 5 yuan coupon to keep the user from continuing to renew.
If If you want to turn off automatic renewal, you need to go through 6 steps before and after. These temptations and retention benefits can easily affect user choices.
It can be said that these apps are really trying to prevent users from canceling the renewal . And those who want to cancel the subscription on the payment platform or Apple App Store, the path isLonger. Because the path is too long, some users may retreat in the process of finding the “cancel entrance”, or even give up before starting to find it.
path Forget it, some apps don’t tell you exactly where to go to cancel the “auto-renewal”. For example, QQ Music, users who have purchased monthly subscriptions can also pay in the App Store if they want to cancel.
However, when I purchased a continuous monthly subscription on QQ Music, and later wanted to cancel, I did not find QQ Music in the App Store. Later, I found the customer service of Tencent to know that I purchased through WeChat payment, so I need to go through the WeChat entrance to cancel the renewal. However, on the “Cancel Renewal” page of QQ Music, there is no such prompt. At this time, I I have been “forced” to renew my account for several months because I can’t find the entrance … There are actually not a few people who have the same experience as me, and there are a lot of users on Weibo who have a problem.
<< / p>
Here are a few ways for you to check and cancel the automatic renewal. If you ca n’t find the cancellation path, you can try:
WeChat cancel automatic deduction: Open [My] → click [Pay] → [···] in the upper right corner → click [Deduction Service]
Alipay cancels automatic deduction: Open [My] → click [Settings] → click [Payment Settings] → click [Automatic Deduction]
App Store cancel automatic deduction: Open [Settings] → click [Apple ID] → click [Subscribe]
Conclusion
Today, the membership system is becoming more and more common, but I feel that the rights and interests of members are shrinking. The membership system of many apps, does not make users more “honorable”, but it is changing methods to make users pay more.
There is nothing wrong with wanting to make money through the membership system. This is originally a common business model on the Internet. For operating students, in fact, they can also learn some operating methods.
However, if you “hands-on” in some small details, it actually hurts the rights and interests of users and hurts their reputation. Through this article, I still hope that everyone can grow their minds and avoid spending unnecessary money. For example, see if your auto-renewal has been cancelled; see if you bought some useless members.
< / h2>
< / p> However, SVIP monthly subscriptions are only 3 yuan more expensive than VIPs per month. Many users may also be distinguished for their more distinguished identification. Just buy the SVIP which is not practical. Of course The most pitfall is still Baidu web disk members. Of course, Baidu Netdisk said it had high server costs and loan costs, so it had to charge. Personally, I think the matter of charging is absolutely beyond reproach. But! Promote that you are a free product, and as a result, the download speed of non-members is reduced to double digits or even Single digits. What’s worse is that when there are many friends around me who want to download files, filled a member to speed up themselves, but found that it has no effect. Look at the rules to find out , The original speed download is a “privilege” that only super members have. The key is to compare the speed of trial super members, and the speed of actually opening super members will shrink. Don’t think that you can enjoy membership services once and for all when you become a member. More and more apps now have member-specific tasks. If you want to enjoy more benefits, you must do “member tasks.” Among them, should the most typical case be hungry?
Hungry’s membership mechanism is like this. After you become a member, you can receive 4 red envelopes of 5 yuan each month. When the red envelope is used up, If you want to get a discount, you must get a reward by doing a task.
Member Of the daily tasks is one of three choices, including “Super Special Tasks-Place 2 Orders”, “Afternoon Tea Special Tasks-Place 1 Order During Tea Time and” Mysterious Task “. As hungry WhatAnnual membership, every time I run out of red envelopes, I want to do tasks every day to earn rewards. Sometimes, in order to meet the “full 20 yuan” condition, I will make a special bill. Invisibly, my unit price was increased.
We take the “Gold Star” member mission as an example. According to the introduction of benefits, Gold Star members can get promotion drink coupons, birthday drink coupons and anniversary drink coupons. They can also use “Good Gift Stars” to redeem drinks or food. However, in addition to promotion beverage coupons, other member rights and interests need to accumulate “stars” in order to obtain.
How did “stars” come from? It’s simple, just buy coffee, and that doesn’t mean you get a star for a cup of coffee. Its “star” calculation formula is more complicated: divide the amount paid by 40/50 and round it to the fourth decimal place. I even suspect that Starbucks’ product manager is a math teacher!
If You are an ordinary payment method, and the amount you pay will be divided by 50; if you have purchased a Starbucks Card and paid with it, it is divided by 40. In other words, Pay, you will get more stars with each purchase. This is actually the “Star Gift Card” purchased by users in the routine. Although compared with ordinary users, members do get more favorable benefits. But if you want to enjoy more benefits, you have to spend more money …
Putting more together is even more thief. On the Pinduoduo member purchase guide page, there is such a benefit: Becoming a member can participate in the free order. Actually, when you purchase a membership, you will find that in order to have a free ticket opportunity, you must complete a task-buy another 14 orders … and the actual paid amount must be greater than 25 Yuan, this is the task of red fruit.
< strong> The renewal routine is “more routines” Speaking of renewal routines for members of these apps, I am really upset. I have planted many times on automatic renewal. The essence of “automatic renewal” is actually that most users of the routine will forget the “cancel automatic renewal”.
1) “Free trial” is not free
The free trial is a chicken thief routine that many apps have, and I have been pitted twice. Take Picsart, which I love very much, as an example. There is a “three-day trial” option on its member purchase page. But this trial is not for nothing, but you need to subscribe first. .
Extremely speaking, this trial is no different from buying directly, In other words, you subscribe to members and give you 3 more days …
You might say, since it’s a trial, wouldn’t it be nice to cancel it before the trial period ends? In theory, yes, but really, if most people can remember to cancel the trial, then this “free trial” routine should no longer exist.
This routine actually means that most people will forget to cancel (I am one of most people), and Some apps have a trial time of 5 days or even 7 days, which is forgotten The probability is even higher. I used to try a sleep app for 7 days, but because I forgot to cancel the renewal, I was “forced” to buy a member for one year.
2) It is difficult to cancel automatic renewal
After the user purchases the membership by “automatic renewal”, in order to reduce the loss of members, the platform will generally set “manage automatic renewal” in a hidden place, or simply do not set “manage automatic renewal”. .
At present, there are two ways to cancel the “automatic renewal”, one is to cancel directly on the platform, and the other is to cancel on the third-party payment platform. Regardless of the cancellation method, the path is quite complicated. Like Tencent Video, you can cancel the “automatic renewal” directly in the app, but when I come to the page that cancels the automatic renewal, it will use some member rights to induce me to “retain the renewal”. This is just the basic operation. According to the media @ 三 言 财经 report, on Youku, when a user clicks “heartlessly close” to give up the renewal, Youku will also use a 5 yuan coupon to keep the user from continuing to renew.
If If you want to turn off automatic renewal, you need to go through 6 steps before and after. These temptations and retention benefits can easily affect user choices.
It can be said that these apps are really trying to prevent users from canceling the renewal . And those who want to cancel the subscription on the payment platform or Apple App Store, the path isLonger. Because the path is too long, some users may retreat in the process of finding the “cancel entrance”, or even give up before starting to find it.
path Forget it, some apps don’t tell you exactly where to go to cancel the “auto-renewal”. For example, QQ Music, users who have purchased monthly subscriptions can also pay in the App Store if they want to cancel.
However, when I purchased a continuous monthly subscription on QQ Music, and later wanted to cancel, I did not find QQ Music in the App Store. Later, I found the customer service of Tencent to know that I purchased through WeChat payment, so I need to go through the WeChat entrance to cancel the renewal. However, on the “Cancel Renewal” page of QQ Music, there is no such prompt. At this time, I I have been “forced” to renew my account for several months because I can’t find the entrance … There are actually not a few people who have the same experience as me, and there are a lot of users on Weibo who have a problem.
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Here are a few ways for you to check and cancel the automatic renewal. If you ca n’t find the cancellation path, you can try:
WeChat cancel automatic deduction: Open [My] → click [Pay] → [···] in the upper right corner → click [Deduction Service]
Alipay cancels automatic deduction: Open [My] → click [Settings] → click [Payment Settings] → click [Automatic Deduction]
App Store cancel automatic deduction: Open [Settings] → click [Apple ID] → click [Subscribe]
Conclusion
Today, the membership system is becoming more and more common, but I feel that the rights and interests of members are shrinking. The membership system of many apps, does not make users more “honorable”, but it is changing methods to make users pay more.
There is nothing wrong with wanting to make money through the membership system. This is originally a common business model on the Internet. For operating students, in fact, they can also learn some operating methods.
However, if you “hands-on” in some small details, it actually hurts the rights and interests of users and hurts their reputation. Through this article, I still hope that everyone can grow their minds and avoid spending unnecessary money. For example, see if your auto-renewal has been cancelled; see if you bought some useless members.
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The free trial is a chicken thief routine that many apps have, and I have been pitted twice. Take Picsart, which I love very much, as an example. There is a “three-day trial” option on its member purchase page. But this trial is not for nothing, but you need to subscribe first. .
Extremely speaking, this trial is no different from buying directly, In other words, you subscribe to members and give you 3 more days …
You might say, since it’s a trial, wouldn’t it be nice to cancel it before the trial period ends? In theory, yes, but really, if most people can remember to cancel the trial, then this “free trial” routine should no longer exist.
This routine actually means that most people will forget to cancel (I am one of most people), and Some apps have a trial time of 5 days or even 7 days, which is forgotten The probability is even higher. I used to try a sleep app for 7 days, but because I forgot to cancel the renewal, I was “forced” to buy a member for one year.
2) It is difficult to cancel automatic renewal
After the user purchases the membership by “automatic renewal”, in order to reduce the loss of members, the platform will generally set “manage automatic renewal” in a hidden place, or simply do not set “manage automatic renewal”. .
At present, there are two ways to cancel the “automatic renewal”, one is to cancel directly on the platform, and the other is to cancel on the third-party payment platform. Regardless of the cancellation method, the path is quite complicated. Like Tencent Video, you can cancel the “automatic renewal” directly in the app, but when I come to the page that cancels the automatic renewal, it will use some member rights to induce me to “retain the renewal”. This is just the basic operation. According to the media @ 三 言 财经 report, on Youku, when a user clicks “heartlessly close” to give up the renewal, Youku will also use a 5 yuan coupon to keep the user from continuing to renew.
If If you want to turn off automatic renewal, you need to go through 6 steps before and after. These temptations and retention benefits can easily affect user choices.
It can be said that these apps are really trying to prevent users from canceling the renewal . And those who want to cancel the subscription on the payment platform or Apple App Store, the path isLonger. Because the path is too long, some users may retreat in the process of finding the “cancel entrance”, or even give up before starting to find it.
path Forget it, some apps don’t tell you exactly where to go to cancel the “auto-renewal”. For example, QQ Music, users who have purchased monthly subscriptions can also pay in the App Store if they want to cancel.
However, when I purchased a continuous monthly subscription on QQ Music, and later wanted to cancel, I did not find QQ Music in the App Store. Later, I found the customer service of Tencent to know that I purchased through WeChat payment, so I need to go through the WeChat entrance to cancel the renewal. However, on the “Cancel Renewal” page of QQ Music, there is no such prompt. At this time, I I have been “forced” to renew my account for several months because I can’t find the entrance … There are actually not a few people who have the same experience as me, and there are a lot of users on Weibo who have a problem.
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Here are a few ways for you to check and cancel the automatic renewal. If you ca n’t find the cancellation path, you can try:
WeChat cancel automatic deduction: Open [My] → click [Pay] → [···] in the upper right corner → click [Deduction Service]
Alipay cancels automatic deduction: Open [My] → click [Settings] → click [Payment Settings] → click [Automatic Deduction]
App Store cancel automatic deduction: Open [Settings] → click [Apple ID] → click [Subscribe]
Conclusion
Today, the membership system is becoming more and more common, but I feel that the rights and interests of members are shrinking. The membership system of many apps, does not make users more “honorable”, but it is changing methods to make users pay more.
There is nothing wrong with wanting to make money through the membership system. This is originally a common business model on the Internet. For operating students, in fact, they can also learn some operating methods.
However, if you “hands-on” in some small details, it actually hurts the rights and interests of users and hurts their reputation. Through this article, I still hope that everyone can grow their minds and avoid spending unnecessary money. For example, see if your auto-renewal has been cancelled; see if you bought some useless members.
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This is just the basic operation. According to the media @ 三 言 财经 report, on Youku, when a user clicks “heartlessly close” to give up the renewal, Youku will also use a 5 yuan coupon to keep the user from continuing to renew. At this time, I I have been “forced” to renew my account for several months because I can’t find the entrance … There are actually not a few people who have the same experience as me, and there are a lot of users on Weibo who have a problem. << / p>WeChat cancel automatic deduction: Open [My] → click [Pay] → [···] in the upper right corner → click [Deduction Service]
Alipay cancels automatic deduction: Open [My] → click [Settings] → click [Payment Settings] → click [Automatic Deduction]
App Store cancel automatic deduction: Open [Settings] → click [Apple ID] → click [Subscribe]
Conclusion
Today, the membership system is becoming more and more common, but I feel that the rights and interests of members are shrinking. The membership system of many apps, does not make users more “honorable”, but it is changing methods to make users pay more.
There is nothing wrong with wanting to make money through the membership system. This is originally a common business model on the Internet. For operating students, in fact, they can also learn some operating methods.
However, if you “hands-on” in some small details, it actually hurts the rights and interests of users and hurts their reputation. Through this article, I still hope that everyone can grow their minds and avoid spending unnecessary money. For example, see if your auto-renewal has been cancelled; see if you bought some useless members.
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