The Internet is a very important tool and infrastructure today. Tourism is inseparable from two networks, one is our transportation network and the other is the Internet.
From November 9th to 11th, the first Boao Cultural and Creative Forum cum Cultural and Creative Expo 2019 will be hosted by SMART Resort Industry Smart Platform and Tsinghua University Cultural and Creative Development Research Institute at Boao Forum for Asia International Conference Center in Hainan. Hosted. The theme of this forum is “Resonance”, including a main forum of 3,000 people, more than 20 parallel forums, more than 100 top heavyweight guests, and leading international cases. After the meeting, Liu Feng, Chairman of OCT Tourism Investment Management Co., Ltd. was interviewed.
About how the Internet integrates with the cultural tourism industry, Liu Feng said that the Internet is a very important tool and infrastructure at the moment. We said that tourism cannot be separated from two networks, one is our transportation network, such as high-speed high-speed rail; One website is the Internet. The combination of China’s cultural tourism and the Internet is the world’s leading. We can see in the Forbidden City that all appointments can be made online. We will also teach foreigners how to use WeChat or Alipay to buy tickets. In this regard, China has a huge domestic market size, which provides a good opportunity for the application of the Internet in the tourism industry.
Whether it is from the front tour to the middle tour, such as the Himalayas has launched such an audio tour before the tour. For example, we are now driving from Haikou to Boao. During the drive, we can learn about the tourism strategy of Boao . In fact, it can be operated quickly based on mobile phones. Through such a small program, we may perfectly combine the online services during the tour with the post-tour sharing, including face recognition, 5G and VR, etc. By further focusing on the needs of people, combining technologies to promote the journey will be more comfortable and satisfying.
For project investment, Liu Feng said that science and technology are currently the focus of attention. If the development of tourism is important, then the two wings of culture and technology must be inserted. If the financial instruments can be leveraged well, the tourism industry can actually achieve better development. OCT’s subsidiary, OCT Cultural Travel Technology Co., Ltd., is constantly upgrading VR, AI and other entertainment equipment into the current cultural travel scene.
Overseas Overseas City proposed the development model and path of technology processing industry and industrial park, in fact, it is to continuously strengthen the content of science and technology. Therefore, the company is also looking at some companies with this technology content, examining the equity investment of the corresponding funds.consider.
How to judge a good startup? From the perspective of investing in cultural tourism, Liu Feng said, first of all, we will consider the profitability of the project, whether it has a mature business model, its own market correspondence and the calculation of future benefits; The growth and scale of the project. It is easy to enter the field of cultural tourism, but it has the characteristics of small and weak. How it can become a replicable model in the future will have different effects on the entire capital, and whether the project itself will have better growth in the future, which is of great concern to OCT.
Third, the culture and innovation of the project itself are also the standards we refer to. Does the project have its own characteristics? And will it help our strategic synergy? The above will be considered.