Continuous localization + regional sinking
Localization is still the focus of Airbnb in the Chinese market.
Official data shows that Airbnb’s rural listings in China have so far covered more than 1,400 county-level administrative districts, with a coverage rate of more than 50%; Chinese landlords are in second- and third-tier cities and holiday destinations. The proportion of land is also gradually increasing, and regional sinking has become an important measure for Airbnb to expand its business in China.
“2019 is a year of Airbnb ’s overall acceleration in China”, said Peng Tao, Airbnb ’s president in China, “Questmobile data shows that from January to October this year, the average monthly active user number of the Airbnb app has continued Leading, ranking first in China’s short-stay rental platform. “ Airbnb also reached a nine-year global partnership with the International Olympic Committee, which will cover the next five summer and winter Olympics.
Not just regional sinking, business selection is also the focus of Airbnb in China. One measure is that Airbnb further strengthened its investment in the Plus listing project and launched a “Preferred Listing” plan tailored to the Chinese market.
The Airbnb Plus project launched to landlords to improve the quality of listings has been launched in 24 cities in China. Compared with Q4 2018, the number of Chinese Plus landlords has increased 9 times year-on-year, and the average renovation time is 4-6 weeks. Compared with ordinary landlords, the average monthly income of Plus landlords is more than twice that. In addition, Airbnb has helped upstream and downstream partners to help landlords complete nearly 80,000 renovations.
In terms of global business, Airbnb landlords are located in more than 100,000 cities around the world. As of September 15, 2019, the total income of landlords through shared accommodations was approximately US $ 80 billion, with contracts of RMB 549.6 billion. To strengthen the education of community safety awareness, Airbnb plans to invest US $ 150 million (about 1.06 billion yuan) globally to continue to consolidate Airbnb’s trust and security system.
Today, Airbnb has released the Airbnb China Host Community Report to the outside world for the first time. The report shows that Airbnb Chinese hosts are located in 34 countries and regions around the world, covering 547 cities.
Among Airbnb ’s Chinese landlords, post-80s and post-90s landlords account for nearly 70%. Female landlords account for 62%, higher than the National Bureau of Statistics Of the total employed women in the country account for 43.5% of the total population . Airbnb hosts in China Educational background, 87% of the landlords have a college degree or above. Almost 90% of the landlords have another occupation, and are full-fledged slash youths.
Economic benefits are the biggest consideration for Chinese landlords, and most landlords are for the purpose of sharing vacant homes. China currently has more than 50 million vacant homes. For Chinese landlords, this means that the Chinese market still has a lot of room for development.