This article is from the WeChat public account: Nine rows (ID: jiuxing_neweekly) , author: old artists, from the cover: Oriental IC

Recently, the gourmet world seems a little calm because of the newly released Michelin Guide.

Before, the Michelin selection in Beijing was mocked for being unprofessional. Later, a South Korean chef sued Michelin for forcing his restaurant to be on the list, considering it an insult to himself.

What’s more sensational is the famous restaurant of Ono Jiro who has won the Michelin Samsung for 12 consecutive years, and this year it unexpectedly fell off the list.

△ Onoji Jiro of Sushi / EPA: Shutte

The reason is that this famous restaurant only accepts regular customers for meals. It is almost difficult for new customers to make reservations. Someone must introduce them or have the opportunity to book through the concierge department of top hotels.

“The god of sushi doesn’t need Michelin Samsung, and picking is nothing.” Many people say that the reason for Michelin’s picking is very weak, not because the quality of the food itself is degraded, but because it is a reservation problem.

But the old artist heard another kind of voice: “The God of Sushi” has no name, it’s time to hit the arrogance of famous restaurants.

Netizens have talked about this bitterness ——

Ordinary people can’t make an appointment in their lifetime, and they have to work hard to get the “Royal Palace Flop” opportunity. No one can eat anything at around 3,000 yuan. After arriving, they must finish eating and leave within 30 minutes.

So, is the “God of Sushi” really so legendary?

You may not eat “The God of Sushi” once in a lifetime

How hot is the “God of Sushi”?

Let’s put it this way, if you take a group photo with “God of Sushi” Jiji Ono on the Internet, it will either prove that your family has a mine, or that your circle of contacts is very good. It is bound to provoke a lot of envious eyes.

How many tourists eat the goods in their minds, “I must eat once in my lifetime” must have it, and “How to make a reservation for a sushi gods shop” has become a guide for many bloggers to show off their wealth.

△ even Beckham went to check-in

How many people spend their utmost effort to come to the pilgrimage, claiming that this is a delicious food that they are willing to spend a lifetime waiting in line. The “God of Sushi” stands for a cultural symbol of the Japanese food industry.

The Tokyo Michelin Guide was first released in 2007, and this too small sushi restaurant was included in Samsung for the first time. Since then, he has stood on the Samsung list for 12 consecutive years. Ono Jiro is also the oldest “Samsung Chef” in the world.

In 2014, when U.S. President Barack Obama visited Japan, Prime Minister Shinzo Abe banqueted Obama at the God of Sushi restaurant, making Shuriyashibashi Jiro popular internationally, and Ono Jiro ’s reputation as “the first sushi man” spread farther and farther around the world.

△ This photo is popular on the Internet / White House in the United States

More people know the story of “The God of Sushi” in the 2011 American director David Jaber’s documentary “The God of Sushi”.

An underground mall in Ginza Station, Japan. The shop is as small as ten seats, and the toilet is still outside. From such a projectile point of view, it seems that it does not meet the standards of a Michelin Samsung restaurant.

The 86-year-old Ono Jiro was making sushi all his life.

Every step is carefully calculated from the ingredients, to the moment of entrance, and requires the highest rules to ask themselves, their sons and apprentices, to pursue every detail in a slick manner.

It will also be very intimate, adjusting the size of different sushi according to the gender of the diners, so that you can eat delicious food in one bite.

The ultimate ingenuity is the most admirable and moving point of the “God of Sushi”.

The broadcast of this film has made more diners willing to come to the store to spend a lot of money and mountains and rivers, just to see the glory of the “God of Sushi”, even if it is only 20 minutes.

But it’s not easy to eat a meal. Its reservation number is said to be the most difficult phone call in the world. Not only the first month of each month can be reserved for the next month’s location, many times may not be available 3 months in advance.

There are strategies on the Internet that teach you how to order the “God of Sushi”. Basically, there are only the following paths-

1. Become president in your lifetime; 2. Acquaintance introduction, chance is very low3. The Chinese business of a certain treasure has been able to help to make an appointment for Michelin, but the sushi god alone is basically unsuccessful. Many have stated that it is too difficult to guarantee an appointment. The agency fee may have to cut you a thousand yuan. .

The most effective way may be: stay in a high-end hotel, such as the Tokyo Peninsula Hotel. The cheapest way to book online is to stay at the hotel + the god of sushi, starting at 3800 yuan.

This price is a threshold. When you have successfully ordered the God of Sushi, the real test is coming-you must not be late. If you cancel the day, one person will be charged a penalty of 3800 yuan;

There is no so-called single-item cuisine over there. The menu of the day is determined by the shopkeeper. The minimum consumption per person is 2,000 yuan, and a sushi is 100 yuan.

In addition, there are various rules for entering the store: you ca n’t wipe the perfume yet, a Middle Easterner used to smell perfume before entering the store and was scolded by the boss;

Boys have to wear collared shirts and suit pants.Good to wear a jacket, not sandals, slippers, sneakers; go to the store for passport and ID verification, if you find that the name of the appointment is different, you will be denied entry.

△ There are many rules for sushi restaurants

The meal time must be within 30 minutes. After the god of sushi pinches a piece of sushi, you must eat the sushi within 20s.

There are even rumors that if a guest fails to eat the sushi in front of him, Ono Jiro is likely to throw them away as garbage. The reason is: the best time has been missed.

Many people who have eaten sushi will lament that the atmosphere in the shop is a bit tense and killing. Few people are chatting and even take a deep breath to relax.

Many bad reviews online, almost all of them talk about the rules and atmosphere of the store.

Some late diners have to accept the cold shoulders of the chefs. “The whole 30 minutes is like sitting on a needle felt, like fighting a battle.” The whole process did not dare to go to the toilet, and finally did not have the opportunity to take a photo.

△ In “Feng Wei”, Nicholas Tse and Jay Chou both expressed that they were nervous and overwhelmed as elementary school students.

The Lifetime Series finally realized the dream of coming to the store, but it was treated completely different from the dream. It’s no wonder that many diners don’t find it worthy of the name of “God of Sushi”.

UnclearIs this a race against time, or is it a test of whether diners can accept advanced specifications.

Therefore, many people said that this may not be a good thing, and it can cool the reputation of the sushi god.

Although they do n’t need Michelin stars, they do n’t even care. However, various rules before and after entering the store, as well as the condescending service attitude, are still the biggest slot of the famous sushi restaurant.

The ingenuity of the food industry is the feeling of eating

So, why are there still so many diners going to the sushi god’s shop?

Because of feelings. In the view of the old artist, it is more the story of that documentary that is at work.

We are all easily moved by such stories. How many chicken soups we have heard say this: If a person can do one thing to the extreme in his lifetime, he is successful.

This is the value of the “God of Sushi”: feelings are greater than the cuisine itself.