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Through data, we can see the world.

Editor’s note: This article comes from WeChat public account “Shenmou Data Consulting” (ID: SZ_EOG), author @ 神 眼 队, the original title “What is worth buying-the first issue”, slightly deleted.

Through data, we can see the world. It is boring to look at each character in isolation, but if it is arranged and combined correctly and the structured data is viewed from a macro perspective, everything will be alive.

What can we see through the data? For example, it can tell you where the blue ocean market is.

Shenmou Data Consulting has tapped countless types of transaction data in recent years, salvaged needles in the sea, and made a series of content under the title “What is worth selling?” The e-commerce transaction data so far (of course, other data sources may also be involved), from which the categories that have grown in the past three years and may continue to grow are selected and summarized for readers.

Notes:

• The core data of the content of this series is the “transaction index”, which is a data index we have summarized to reflect the transaction situation of specific goods / services;

• The data reference range is from 2016 to the first half of 2019;

• The report content is only for the category itself, not for specific brands or merchants.
  

  The first issue will showcase several categories that have enjoyed recent growth.
  

  01 Bicycle / Skid Walker
  

  
  

  The first category is “Toys / Childs / Puzzle / Building Blocks / Models” and the second category is “Children’s Roller Skating”, which is roughly similar to the picture shown.

  

  In general, the increase is significant. The trading index is as follows.

  

  The blue line is the index for the whole year, because the referenced data list is up to the first half of this year (January to June), and this year has not ended, so the index for the whole year of 2019 is not reflected. The purple line is the index situation in the first half of the year, which can be regarded as a reference factor for predicting the trend in the second half of the year. As you can see, the annual index for such purposes suddenly showed a sharp increase in 2018, and the increase in the first half of this year was almost double the same period last year.

  The figure below shows an exponential increase.
  

  

  This category has suddenly appeared in recent years. The “Children’s Toys” category has been expanded to correspond to new children’s travel and sports methods, and it is a very valuable field. Initially, this type of product was introduced by two German companies. The customer unit price is relatively high, which is a very niche product. As a result, its domestic business team launched an ambitious and fruitful operation plan-organizing offline competitions nationwide for children 2-6 years old.

  This wave of operations accurately hits the psychology of the parent group—children participate in the game, and the parents will actively share, and the audience who shares the content happens to be the parent group. As a result, these two companies have made this category, and even caused many domestic companies to follow suit, and gradually launched products with lower prices, which lowered the unit price of customers and promoted the rapid development of the industry.

  Similar categories, and other child-oriented categories, we can find a big trend-the childishness of adult products / sports. This trend determines that child-oriented products will become diversified. Achieve global growth.
  

  However, since this category is mentioned, let’s mention the relevance of the data. There are many data related to this category, but the most worthy of concern by the people, the authorThink it should be fertility. In 2018, China ’s new population was 15.28 million, a significant decline from more than 17 million in 2017. The problem of population aging is imminent, so it will not be launched here.
  

  
  

  02 Oral health
  

  

  Through data, the trend is clear-people are more and more cherished. Interpret the data carefully and find that while the rapid growth in 2018, the index in the first half of the year is very flat, which means that it usually explodes in the second half of the year. The growth rate in the first half of this year is obvious. We can speculate that the growth for the whole year should be even more explosive.

  

  Directly speaking the trend-the popularity of dental supplies. On the one hand, modern people pay more and more attention to health, and at the same time, there are more and more optional products and services, which will naturally promote the rapid development of certain categories necessary for daily life. High (need to go to a hospital or clinic), so it is a general trend that related medical equipment and other goods become civilian. So what products does this category contain? Take an example of the obvious recent increase-water floss.

  Many merchants use the name of import to make the unit price of this kind of goods high, but most of them are actually domestic products, and the ex-factory price is not high. Of course, this is also a common phenomenon across the entire health-related field. Interestingly, there was a negative growth in this category in 2018, and this year it is back on the ground. It may be more interesting to compare the data of the dental industry.

  03 Jadeite jewelry
  

  

  This wave of growth can be described by madness. The reason why the jadeite industry can usher in another spring can not be separated from the contribution of Taobao Live, and one of our customers has repeatedly reached the number one spot in the field of live jadeite rough.

  At present, the jadeite products sold online in China are mainly divided into two categories-rough stones and finished products. In recent years, Taobao has released its permission to broadcast live stones (that is, Bo Shi), and opened a live broadcasting base in Ruili City, which is located on the China-Myanmar border. Gradually gain a foothold on the video platform.
  

  In general, the jadeite industry has begun to accept new sales methods and tools, making this high unit price, high profit margin, and high threshold industry usher in a dream-like rise. We will update the detailed analysis of the jade industry in the future.

  

  The two lines have increased significantly.
  

  04 Pet funeral burial
  

  This is a contrarian category.